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All Journal JURNAL ILMIAH AKUNTANSI UNIVERSITAS PAMULANG Prosiding Simposium Nasional Manajemen dan Bisnis
Anggraini, Dila
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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STRATEGI PROMOSI MELALUI MEDIA SOSIAL TERHADAP PENINGKATAN PENJUALAN KAMAR DI HOTEL XXX BATU DENGAN METODE HOOTSUITE Rahma, Elsa Alvina; Damayanti, Fionna Putri; Anggraini, Dila; Indriyani, Nadia; Limantara, Arthur Daniel
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 4 (2025): Simposium Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/4395rr84

Abstract

Penelitian ini menganalisis strategi promosi media sosial Hotel XXX Batu dan perannya dalam meningkatkan penjualan kamar, dengan fokus pada potensi Hootsuite. Di tengah persaingan ketat dan perubahan perilaku konsumen pasca COVID-19, terutama di Kota Batu, platform digital menjadi sangat krusial. Studi kualitatif ini, melalui wawancara dan observasi Instagram, TikTok, serta WhatsApp, menunjukkan peningkatan signifikan penjualan kamar (dari 500 menjadi 700) antara Maret hingga Mei 2025 berkat strategi digital. Mayoritas informasi pelanggan (60%) berasal dari Instagram dan TikTok, dengan WhatsApp sebagai platform komunikasi dominan (45%). User-Generated Content (UGC) terbukti berdampak besar dalam membangun kredibilitas melalui electronic Word-of-Mouth (e-WOM). Meskipun promosi daring mendominasi (80%), manajemen media sosial masih manual. Karenanya, studi merekomendasikan adopsi Hootsuite untuk optimasi penjadwalan konten, pemantauan kinerja, dan analisis audiens, yang diprediksi dapat meningkatkan produktivitas tim pemasaran hingga 40%. Keberhasilan hotel ini menunjukkan pentingnya optimalisasi media sosial untuk tetap kompetitif.
Factors Affecting the Level of Understanding of Introductory Accounting Courses Annisa, Dea; Utami, Tri; Anggraini, Dila
Jurnal Ilmiah Akuntansi Universitas Pamulang Vol. 13 No. 2 (2025): Jurnal Ilmiah Akuntansi Universitas Pamulang
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jiaup.v13i2.48516

Abstract

This lesson wants to explore each contribution from each aspect that has been determined to be studied as a problem topic to be discussed from this study. This lesson was held at Pamulang University, Undergraduate Accounting Study Program, 2nd semester, Faculty of Economics and Business, located at Surya Kencana No. 1, West Pamulang, Pamulang District, South Tangerang City, Banten. The sample was selected from the Slovin formula, which was found to be 1,639 students from a total of 394 observation reports and using associative quantitative techniques. For the analysis of multiple linear regression. The lesson shows that the infrastructure of learning origins contributes to the level of introductory accounting lesson deepening. Teacher skills do not contribute to the level of introductory accounting lesson deepening. Locus of control is able to moderate the learning infrastructure. Locus of control is unable to moderate the origin and learning skills.
Co-Authors Annisa, Dea Arthur Daniel Limantara, Arthur Daniel Damayanti, Fionna Putri Indriyani, Nadia Rahma, Elsa Alvina Tri Utami