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All Journal Jurnal Ilmiah Ekonomi Islam Amsir Management Journal
Febrian, Habil
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Economics, Econometrics & Finance Social Sciences

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Implementasi Technology Acceptance Model dalam Penggunaan E-Money Terhadap Minat Menggunakan E-Money Dengan Pengaruh Resiko Penggunaan Sebagai Variabel Mediasi Perspektif Ekonomi Syariah Hasanah, Nurul Fadhila; Miswardi, Miswardi; Anggraini, Dila; Febrian, Habil; Sholihin, Anwar
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 2 (2023): JIEI : Vol.9, No.2, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i2.8994

Abstract

This study was conducted to measure the effect of the direct test of the TAM variable (perceived benefits, perceived ease of use and perceived trust) and the effect of the indirect test of the TAM variable on the intention to use e-money which is mediated by the risk of use. This research is a quantitative study conducted through a survey using a questionnaire on brizzi card users in Bukittinggi and analyzed using SEM PLS (Partial Least Square) with the WarpPLS 6.0 program on 91 respondents with the criteria of having parked their vehicle 2x or more in the mandatory brizzi card parking lot in the city. Bukittinggi. Based on the results of the study with the direct effect test revealed that the perceived ease of use variable has the greatest influence on the intention to use with a value of 0.464 and a significance value of p
Pengaruh Promosi dan Citra Merek terhadap Keputusan Pembelian Fashion di TikTok Shop Paryanti, Dwi; Febrian, Habil; Rahadhini, Marjam Desma
Amsir Management Journal Vol 5 No 2 (2025): April
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v5i2.608

Abstract

This study examines the influence of promotion and brand image on the decision to purchase fashion products on the TikTok Shop e-commerce platform by Generation Z in Surakarta. The method used was quantitative with the distribution of questionnaires and regression analysis to test the relationships between variables. The results show that promotion and brand image have a significant effect on consumers' purchasing decisions. These findings underscore the importance of effective digital marketing strategies on social media platforms. The implications of this research provide insight for business actors in optimizing promotions and building brand image to increase purchases on TikTok Shop.
Co-Authors Anggraini, Dila Hasanah, Nurul Fadhila Marjam Desma Rahadhini Miswardi Miswardi, Miswardi Paryanti, Dwi Sholihin, Anwar