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Strategi Pengembangan Komoditi Karet di Kabupeten Tapanuli Selatan Nurhafifah Nurhafifah; Edi Batara Mulya Siregar; Tumpal HS Siregar
JURNAL AGRICA Vol 4, No 2 (2011): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v4i2.1312

Abstract

The rubber is one of the plantation commodity which is the source of livelihood for 1.6 million peasant families, as well as the second largest source of foreign exchange after palm oil and also employers as well as suppliers of various raw materials in the domestic rubber industry. As a commodity plantation, in the development, are required to contribute to optimal results both for the welfare of the community and the sustainability of its business . The objectives of this study  are: to determine the external and internal strategic factors that influence the development of smallholder rubber agribusiness in South Tapanuli, to determining the strategic formulation of smallholder rubber development of agribusiness in South Tapanuli, and construct the strategic priority to develop agribusiness in smallholder rubber South Tapanuli .From the analysis, can be conclusions that: there were 13 external strategic factors and 10 internal strategic factors affecting the development of smallholder rubber agribusiness in South Tapanuli. The results of analysis by the SWOT matrix and QSPM analysis can be recommended six priority smallholder rubber agribusiness development strategy and medium term and six long-term strategic priorities to be diimplemerrtasikan by policy makers to agribusiness development of smallholder rubber in South Tapanuli . Keywords : rubber, SWOT and QSPM, agribusiness
ANALISIS STRATEGI BISNIS UNIT / DISTRIK SERDANG PT. PERKEBUNAN NUSANTARA III MEDAN T.Syahmi Johan; Tumpal HS Siregar; Faoza Hafiz
JURNAL AGRICA Vol 5, No 2 (2012): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v5i2.1309

Abstract

             The strategy is an action that is incremental (constantly increasing) and continuously, and is based on the customer expected in the future. The speed of innovation of new markets and changing patterns of consumer requires core competencies. This research was conducted at PT. PTPN III Serdang District II (DSER 2), with the objectives of : (1) to analyze the strengths, weaknesses, threats and opportunities the business units of  PTPN III, (2) to identify the business strategies implemented by each business unit/district in PTPN III, as one of the incremental actions and continous for the customers expectations towards the products.The results showed that: (1) based on internal factor analysis, the strengths and the weaknesses of the business unit District of Serdang II are the high sales value, healthy financial condition, organizational structure, educational background, soil fertility and plant age composition.While the weakness of the business unit are the age composition of employees, competitive HPP and activity based costing, (2) the opportunities and threats in the business unit Serdang District II are the development of downstream industries, foreign currency appreciation, global cultural phenomenon, waste utilization and increased market share. While the threat of the business unit are the environment business security, economics and the global financial crisis, the competitor technology development, product availability substitution, selling price volatility changes and consumer demand, (3) the business unit Serdang District II has the strengths to increase the productivity through the optimization aspects of culture and technology plants, improving coordination and synergy with related parties in the cost efficiency of every business activity and encourage the improvement of the quality and competence of the Human Resources (HR), (4) the  business strategy that can be done by business unit Serdang District II are the aggressive strategy intensive, vertical integration and strategy diversifrkasi. By the three alternative strategies that have been, the intensive strategy is the main option to be implemented, the integration strategy and diversification strategy.  Keywords : strategy, incremental, continuous and customer orientation             
Analisis Pemasaran Kelapa di Kecamatan Tanjung Tiram Kabupaten Batubara Rahmadani Eldiyus; Tumpal HS Siregar; Syaifuddin Lubis
JURNAL AGRICA Vol 6, No 2 (2013): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v6i2.1338

Abstract

Tanjung Tiram District is the central areas and the potential for development of coconut commodities because of the natural conditions. The purpose of the study was to determine the coconut marketing channel system, to know the marketing margin on each marketing channel and to determine the level of coconut marketing efficiency. This research is quantitative descriptive by survey method. The research instruments used the interviews and questionnaires. The respondents in the sample used by 80 coconut farmers at Tanjung Tiram District of Batubara Regency. The result of study shows that the most small marketing margin at channel 3 (coconut farmer - retailer - consumer) of Rp. 700/piece of coconut, while the most of marketing margin at channel 2 (coconut farmer - wholesaler - consumer) and channel 5 (coconut farmer - trader - merchants of the city - town factory or retailer - consumer). The conclusion of this study is there are 5 types of coconut marketing channels at Tanjung Tiram District. In terms of the coconut marketing margin that channel 3 most efficient compared  to channel 1, 2, 4 and 5. The farmers choose the channel 1, channel 2, channel 4 and channel 5 even buy coconut at a price lower than the channels 3 because of the four marketing channels to absorb any coconut production whenever farmers at harvest time. Keyword : coconut, traders, marketing  
ANALYSIS OF RED CHILLI AND COR INTERCROPPING FARMING BUSINESS WITH ESTIMATED LAND USE RATIO IN PANJI PORSEA VILLAGE, SITINJO DISTRICT, DAIRI DISTRICT Sangkot Pahisar Siboro; Retna Astuti; Tumpal HS Siregar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 10 (2023): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i10.249

Abstract

This research aims to analyze how farming works, the effectiveness of utilization and aspects of red and corn production intercropping red chilies and corn with production functions in Panji Porsea Village, Sitinjo District, Dairi Regency. This research was carried out in November 2022. The form of this research was a quantitative method. The population in this study were 50 farmers using corn monoculture, chili monoculture and intercropping red chili with corn. To obtain appropriate research results, the sample used was purposive sampling taken from each village, the data analysis technique used was cost and revenue analysis and Land Use Ratio Analysis.intercropping chili corn.The effectiveness of intercropping land use for red chilies and corn is running very well, because the intercropping system at the time of planting is very suitable and very feasible to implement, able to increase the income of both chili and corn farmers. The production aspect of red chilies and corn after using the intercropping method appears to increase when compared to monoculture because by saving land you can produce 2 different productions.
ECONOMIC ANALYSIS OF COASTAL CARING FARMERS GROUP IN BERAS BASAH VILLAGE, PANGKALAN SUSU DISTRICT, LANGKAT DISTRICT Asbi Swaka; Tumpal HS Siregar; Zahari Zen
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.471

Abstract

"Care for the Coast" Farmers Group is located in Beras Basah Village, Pangkalan Susu District, Langkat Regency, North Sumatra Province, established in 2021 with the approval of the Minister of Environment and Forestry Number 8544/MenLHK-PSKL/PKPS/PSL.0/ 12/2021 Dated 24 December 2021 Concerning the Granting of Approval for Community Forest Management to the Coastal Care Farmers Group covering an area of ​​+ 38 (Thirty Eight) Hectares in the Permanent Production Forest (HP) Area. Currently there is a need for improvements both in terms of Ecotourism so that it develops and the products produced by the group. The objectives of this research are to determine the economic condition of the group, analyze how conditions improve the economy with the use of mangroves as social forests in the Group. The results showed that to carry out promotions, waste handling was further improved. In this case, the government is obliged to assist with road access and safeguard against mangrove encroachment and create innovations both in terms of location aesthetics and the products produced.
FACTORS INFLUENCING CONSUMER DECISIONS IN PURCHASING IMPORTED ORANGES AND LOCAL ORANGES (Case Study in Kisaran City) Mhd Riza Fahlevi; Tumpal HS Siregar; Yohny Anwar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 8 (2024): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i8.513

Abstract

This research aims to determine the factors that influence consumer decisions in purchasing imported orange fruit and local orange fruit (case study in Kisaran City). The population in this study was the entire population of Kisaran City, totaling 143,235 people. Determining the sample using interpretive estimation with Structural Equation Modeling (SEM), a purposive sampling approach obtained a total of 150 respondents. Data processing was carried out using the SPSS Statistics 25 program tool. The data analysis technique used was descriptive statistics. validity test, reliability test, classical assumption test, multiple linear regression test, hypothesis test and coefficient of determination. The research results show that cultural factors, personal factors, psychological factors have a positive and significant effect on consumer decisions in purchasing imported citrus fruit, while social factors and price factors have no effect. Then cultural factors, social factors, psychological factors and price factors have a positive and significant influence on consumer decisions in purchasing local citrus fruit, while personal factors have no influence.