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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences INTELEKTIVA
IRHAM NATSIR KELANA
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Religion Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PENGARUH MOTIVASI, GAYA KEPEMIMPINAN DAN KOMPENSASI TERHADAP PRODUKTIVITAS KARYAWAN PADA PT. PLN RAYON UNAAHA IRHAM NATSIR KELANA; IRDAWATI
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 3 No 01 (2021): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI - AGUSTUS 2021 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

Pengaruh Motivasi, Gaya Kepemimpinan dan Kompensasi Terhadap Produktifitas Karyawan PT. PLN Rayon Unaaha Kabupaten Konawe. Populasi sampel ditentukan dengan teknik proporsional random sampling, dengan responden sebanyak 50 orang. Metode pengumpulan data yang digunakan adalah metode kuesioner (angket) dan dokumentasi. Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis deskripsi persentase dan analisis regresi linier berganda. Berdasarkan hasil analisis yang dilakukan pada penelitian ini, menunjukan bahwa secara parsial variabel independen (motivasi, gaya kepemimpinan, dan kompensasi) mempunyai pengaruh yang positif dan signifikan terhadap variabel dependen (produktivitas karyawan). Dari ketiga variabel tersebut diketahui bahwa variabel kompensasi memiliki pengaruh besar terhadap produktivitas karyawan.
Effect of Marketing Mix, Service Quality, and Consumer Satisfaction on the Decision to Purchase Mio M3 CW Motorcycle at PT. Hasjrat Abadi Unaaha Melati Melati; Irham Natsir Kelana; Leni Saleh
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4812

Abstract

This study aims to analyze how much effect of marketing mix, service quality, and consumer satisfaction on the decision to purchase Mio M3 CW Motorcycle at PT. Hasjrat Abadi Unaaha. The population in this study amounted to 80 respondents at PT. Hasjrat Abadi Unaaha, with sampling technique using saturated sampling technique. The analytical method used is multiple linear regression analysis. The results of this study indicate that simultaneously marketing mix, service quality, and customer satisfaction have a significant effect on the decision to purchase. Marketing mix has a negative and significant effect on the decision to purchase. Service quality has a positive and significant effect on the decision to purchase. Consumer satisfaction has a positive and significant effect on the decision to purchase.
Co-Authors Irdawati LENI SALEH Melati Melati