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All Journal Mediakom : Jurnal Ilmu Komunikasi Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi International Journal of Educational Research and Social Sciences (IJERSC)
Suaib, Nadinta Rafifah
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Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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STRATEGI KOMUNIKASI PUBLIC RELATION SAMPAIJAUH.COM DALAM CAMPAIGN 1000 SEPATU ALAS TEMPUH Suryanto, Muhammad Zindan Albanna; Suaib, Nadinta Rafifah
Mediakom : Jurnal Ilmu Komunikasi Vol 8, No 1 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2024.v8i1.11028

Abstract

Campaign 1000 Sepatu Alas Tempuh adalah sebuah gerakan kepedulian diantara anak-anak khususnya bagi mereka yang kurang mampu dengan memberikan bantuan berupa sneakers yang dibuat khusus oleh Sampaijauh.com dan Isser James, serta pemberian sejumlah buku pelajaran. Tujuan penelitian ini adalah untuk mengetahui bagaimana strategi komunikasi public relation Sampaijauh.com dalam Campaign 1000 Sepatu Alas Tempuh.Tipe penelitian yang digunakan dalam penelitian ini yaitu dengan menggunakan pendekatan kualitatif. Paradigma yang digunakan dalam penelitian ini yaitu paradigma konstruktivisme. Hasil penelitian ini menunjukkan bahwa Sampaijauh.com melakukan strategi komunikasi public relation-nya melalui media sosial yaitu Instagram dan Youtube.Dalam melakukan strategi komunikasi public relation-nya Sampaijauh.com fokus kepada hubungan masyarakat dengan dialogis. Peneliti menemukan bahwa Sampaijauh.com bersama dengan audience-nya menempuh empat prinsip dasar dalam melaksanakan konsep teori dialogis public relations yakni mutualitas, propinquity, empati, risiko, dan komitmen Berdasarkan hasil penelitian ini, peneliti berharap bisa menambah ilmu pengetahuan secara akademis kepada para pembaca mengenai Strategi Komunikasi Public Relation. Peneliti juga berharap berikutnya bisa melakukan penelitian lebih lanjut dan memberikan hasil yang lebih baik lagi yang dapat menyumbang ilmu pengetahuan akademis bagi para pembaca.
Actor Networks and Public Sentiment in the Cancel Culture Phenomenon: A Social Network Analysis of A Business Proposal Remake in Indonesia Suaib, Nadinta Rafifah; Ritonga, Rajab; Ningsih, Tri Wahyu Retno
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 8 No 3 (2025): September
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v8i3.10706

Abstract

Cancel culture has become a significant influence in Indonesia’s digital entertainment sphere. This study investigates how the cancel culture surrounding the Indonesian remake of A Business Proposal emerges and diffuses across social media networks. This study aims to identify network structures, central actors, and the dissemination of moral discourse among users.  This study uses a social network analysis approach supported by sentiment and lexical analyses from 515 tweets, which were harvested using a Python-based script from the 1st of January until the 19th of February 2025, and visualized using Gephi. Data were cleaned (deduplication, language filtering, token cleaning), a user–interaction network was constructed, and centrality plus community detection were applied. The findings reveal five major clusters and a zero betweenness value, indicating strong interconnectedness and the absence of intermediaries. The dominant cluster, led by kdrama_menfess, amplified evaluative narratives shaped by fandom identity and cultural expectations. Sentiment is largely neutral, with salient negative cues tied to casting and adaptation quality. Cancel culture here functions as networked moral regulation driven by fandom solidarity and enabled by Computer-Mediated Communication within Castells’ Network Society. The findings clarify how audience expectations, affect, and network structure jointly shape acceptance of local adaptations, offering practical cues for casting, promotion, and community management in Indonesia’s film industry.
Framing The Covid-19 Vaccine Through Social Media in Millennials (Study on Instagram Account of The Ministry of Health of The Republic of Indonesia) Suaib, Nadinta Rafifah; Dunan, Amri
International Journal of Educational Research & Social Sciences Vol. 2 No. 4 (2021): August 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i4.130

Abstract

In controlling the COVID-19 pandemic, the Indonesian government conducts COVID-19 vaccination activities. The Ministry of Health provides information about the COVID-19 Vaccine by utilizing the help of Instagram's social media. The purpose of this study is to analyze the framing process of COVID-19 vaccine news conducted by the Ministry of Health on Instagram social media accounts, analyze the frames of the COVID-19 Vaccine, identify factors that influence the framing process, and identify the influence of COVID-19 Vaccine framing on millennials' responses related to the COVID-19 Vaccine. The result is that there are two things done by the Ministry of Health in the framing process, namely choosing facts and writing down facts with selected facts related to health in general and starting to highlight facts related to the COVID-19 pandemic in November 2020. The four facts highlighted by the news writer are 'vaccine safety', 'vaccine halalness', 'vaccine quality', and 'vaccine effectiveness'. The factor of this framing is the necessity of the Ministry of Health as a public body to provide information as clearly as a result of public doubts about the safety, halalness, effectiveness, and efficacy of the COVID-19 Vaccine as the many hoaxes news circulating in the community. Based on quantitative data, there is an 18.3% influence on the framing of COVID-19 vaccine news on millennials' response to the COVID-19 Vaccine.
Co-Authors Amri Dunan, Amri Rajab Ritonga, Rajab Suryanto, Muhammad Zindan Albanna Tri Wahyu Retno Ningsih