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All Journal JURNAL EKONOMI SAKTI (JES) Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Educational Research and Social Sciences (IJERSC)
Zefri Efdison
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Biochemistry, Genetics & Molecular Biology Chemistry Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA RUMAH MAKAN ALAM KINCAI DESA KARYA BAKTI KOTA SUNGAI PENUH Zefri Efdison
Jurnal Ekonomi Sakti Vol 7 No 2 (2018)
Publisher : LPPM - STIE SAKTI ALAM KERINCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (405.822 KB) | DOI: 10.36272/jes.v7i2.179

Abstract

This study aimsto determine The extent of the influence of price perceptions on purchasing decisions at kincai nature restaurants then The extent of the influence of service quality on the location of the kincai nature restaurant then the extent to which the influence of price perceptions on purchasing decisions in natural restaurant kincai both directly and indirectly then The extent to which the influence of service quality on purchasing decisions in natural restaurant kincai both directly and indirectly then The extent of the influence of location on purchasing decisions at kincai nature restaurant.The population in this study were all customers and buyers totaling 90 people, by using accidental sampling the data analysis tool used is multiple linear regresions, average score, and hypothesis testing.Based on the research result show that : Price perception has a positive and significant effect on purchasing decisions at Kincai Nature Restaurant, service quality has a positive and significant effect on purchasing decisions, location does not have an effect and is not significant to the purchasing decisions. Simultaneously the perception of price and service quality has a positive and significant effect on purchasing decisions, while the location is negative and insignificant towards purchasing decisions at kincai natural restaurant.
Overview Of Small Medium Businesses Case Study : Sungai Penuh City Jambi Province Zefri Efdison; Murniati
International Journal of Educational Research & Social Sciences Vol. 2 No. 5 (2021): October 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i5.148

Abstract

  This study aims to provide information and a map of the geographic potential of small industries in Sungai Penuh City, so that they can be a reference for all parties in seeing and developing the potential of small industries. The benefit of this research is as a material for consideration to determine the steps taken by small industries in dealing with their problems. The study was conducted on Small and Medium Enterprises/SMEs as many as 439 respondents/sample from 8,108 SMEs that are not registered with the Department of Industry and Cooperatives of Sungai Penuh City. Respondents are leaders or managers, consultants and consumers as information material about the real condition of small industries. This study uses survey methods and descriptive studies that aim to explain aspects that are relevant to the observed phenomena and offer problem ideas for further testing or research. The results of the Mapping of the Geographical Potential of Small Industries/MSMEs in Sungai City are 8,018 MSMEs. Based on the characteristics of the respondents, it shows that the business fields are varied and centrally located. The average workforce is low in elementary and junior high school education and its existence is not continuous, the average worker lacks previous experience. In terms of capital, generally own capital is not debt to the bank. While the raw materials used are mostly from outside the region. The marketing area is still limited to the surrounding area, promotion is still lacking, the tendency is that small industry owners and sellers are satisfied when the product is sold. In general, small industries have a high level of self-confidence and independence, only because of limited knowledge, small industries develop rather slowly. Product design tends to change, only imitates what is already on the market, lacks innovation, lacks creativity, only because of limited knowledge, small industries develop rather slowly.  
THE INFLUENCE OF COMPLAINT HANDLING, MARKETING COMMUNICATION AND TRUST ON LOYALTY (MARKETING MANAGEMENT LITERATURE REVIEW) Sri Fitriya; Zefri Efdison; Edia Satria; Dori Hp Putra
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2744

Abstract

Literature review article on the influence of complaint handling, marketing communication and trust on customer loyalty of PT Bank BSI Sungai Penuhis a scientific article that aims to build a research hypothesis on the influence of variables to be used in further research, within the scope of Marketing Management. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this Literature Review article are: 1) Complaint Handling affects Loyalty; 2) Marketing Communication influences Customer Loyalty; 3) Trust has an effect on Customer Loyalty; Customer. The research was carried out using quantitative methods, as well as a causal relationship research design. The research data is primary data collected through a questionnaire in the form of a google form, as well as secondary data collected by documentation techniques. Sampling was taken using a random sample, while the calculation technique used the Slovin formula so that a sample of 100 was obtained. However, only 75 respondents were willing to fill out the questionnaire. Data analysis technique using multiple regression analysis
THE EFFECT OF EXPERIENTIAL MARKETING AND SERVICE QUALITY ON CUSTOMER SATISFACTION WITH LOYALTY AS AN INTERVENING VARIABLE AT BENING'S CLINIC, SUNGAI PENUH CITY Edia Satriya; Sri Fitria; Zefri Efdison
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 1 (2026): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i1.2753

Abstract

This study aims to determine how the influence of Experiential Marketing and Service Quality on Consumer Satisfaction with Loyalty as an Intervening Variable at Bening's Clinic, Sungai Penuh City, both directly and indirectly. The population in this study were all consumers who visited Bening's Clinic, Sungai Penuh City. The sample for this study amounted to 80 respondents with a technique through distributing questionnaires Based on the results of the analysis and previous discussions, the following can be concluded There is no significant positive influence between the experiential marketing variable and consumer satisfaction directly, there is a significant positive influence between the service quality variable on consumer satisfaction directly, There is a significant positive influence between the Consumer Loyalty variable on Consumer Satisfaction directly, There is a significant positive influence between the Experiential Marketing variable on Consumer Loyalty directly, there is a significant positive influence between the Service Quality variable on Consumer Loyalty directly, the direct influence is small -0.008 and the indirect influence is 0.178, it means that indirectly Experiential Marketing through Consumer Satisfaction has a significant effect on loyalty, the direct influence is 0.291 and the indirect influence is 0.273, it means that indirectly Service Quality through Consumer Satisfaction does not have a significant effect on loyalty..
Co-Authors Dori Hp Putra Edia Satria Edia Satriya Murniati Sri Fitria Sri Fitriya