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All Journal International Journal of Educational Research and Social Sciences (IJERSC) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan International Journal of Economic, Technology and Social Sciences (Injects)
Fithra Maharani
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Penerapan Green Economy sebagai Pengembangan Wisata Alam Parsariran dalam Mewujudkan Pembangunan Berwawasan Lingkungan Wisnu Yusditara; Silviana Batubara; Fithra Maharani; Makhrani Makhrani
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 2 (2023): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1170.617 KB) | DOI: 10.59061/masip.v1i2.197

Abstract

Green economy is a new concept that aims to improve economic aspects through development activities that do not neglect environmental sustainability. Batang Toru sub-district has various tourist objects, most of which are tourist objects that are only concerned with strategic locations. However, currently Batang Toru District is developing a tourist village that highlights agriculture and the natural beauty of the countryside. The purpose of this study is to describe and analyze the application of the green economy concept in the development of Parsariran Nature Tourism as an effort to realize environmentally sound development as well as supporting and inhibiting factors in the development of Parsariran Nature Tourism. This research is a qualitative descriptive research method. The Batang Toru sub-district government must immediately deal with land degradation and waste problems, such as helping to procure organic fertilizer for farmers.
Pengaruh Customer Bonding Terhadap Perilaku Pelanggan di UD. Tani Andalan Sipirok Kabupaten Tapanuli Selatan Fithra Maharani
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 3 (2024): September : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i3.3221

Abstract

The purpose of this research is to determine the influence of customer bonding on customer behavior. The population of this study was 300 people at UD. Tani Andalan Sipirok, South Tapanuli Regency. The sampling was not random and the sample size was 30 people. Data analysis uses data validity tests, data reliability tests, simple regression tests and hypothesis tests, determination tests. Based on the Simple Linear Regression Test, the equation Y = 7.346 + 0.703 is obtained as follows: a constant of 7.346, meaning that if the Customer Bonding (X) value is 0, then the total Customer Behavior (Y) value is positive, namely 0.703, the X coefficient = 7.346. And the results of the t test show that the t-calculated value of the Customer Bonding variable (X) is 6.759, and the t table value is 1.701, so t calculated > t table (6.759 > 1.701) so it can be concluded that the Customer Bonding variable has a positive and significant effect on Customer Behavior (Y ) in UD's business. Tani Andalan Sipirok, South Tapanuli Regency. So H0 is accepted because t count > t table (6.759 > 1.701). Based on the test results using the Coefficient of Determination Test, a coefficient of determination value of 0.620 was obtained, that Customer Bonding (X) was able to explain 62.0% of changes in Customer Behavior (Y) in UD businesses. Tani Andalan Sipirok, South Tapanuli Regency. Meanwhile, the remaining 38.0% is explained by other factors that were not examined by researchers. The results of this research show that customer bonding has an influence on customer behavior which is expressed by the calculation results of t count > t table, namely 6.759 > 1.701 so it can be concluded that t count is in the rejection of H0 and Ha is accepted. Based on the Determination test, the R Square value is 0.620 or 38.0% of the customer behavior variable (Y) is influenced by customer bonding (X).
Assessing the Impact of CRM on Customer Loyalty Through Linear Regression Analysis Harahap, Diana Sari; Agustalinda Nora; Fithra Maharani
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 6 No. 1 (2025): Mei 2025
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53695/injects.v6i1.1318

Abstract

This study aims to determine the effect of Customer Relationship Management (CRM) on customer loyalty at PT Bank Mandiri (Persero) Tbk Padangsidimpuan Branch. The research method used is quantitative, with a data collection approach through observation, questionnaires, interviews, and documentation studies. Data analysis was carried out using simple linear regression techniques, hypothesis testing (t test), and the coefficient of determination (R²) test. The results showed that the regression coefficient value was +0.509, which indicated a positive relationship between CRM and customer loyalty. Hypothesis test analysis produces at value of +6.364 with a significance level of 0.000, which is smaller than 0.05. This shows that CRM has a positive and significant effect on customer loyalty partially. Based on the coefficient of determination analysis, the R² value of 43.9% indicates that CRM is able to explain 43.9% of customer loyalty variability, while the remaining 56.1% is influenced by other factors not discussed in this study. Thus, this study concludes that Customer Relationship Management has a significant influence on customer loyalty at PT Bank Mandiri (Persero) Tbk Padangsidimpuan Branch. These results strengthen the hypothesis that CRM is an important factor in building and increasing customer loyalty.
Analysis of the Impact of Using E-Commerce in Increasing Sales Turnover of Micro, Small and Medium Enterprises in Padangsidimpuan City Silviana Batubara; Diana Sari Harahap; Nirmala Haty Hrp; Fithra Maharani
International Journal of Educational Research & Social Sciences Vol. 2 No. 5 (2021): October 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i5.155

Abstract

This study aims to determine what are the impacts of using E-Commerce in increasing MSME sales turnover. This study uses a qualitative approach that is descriptive analysis. The data collection techniques used are observation, interview and documentation techniques. The research subjects were 5 MSME actors in the city of Makassar. The results showed that there are two impacts of using E-Commerce, namely positive impacts and negative impacts. The positive impact is the use of E-Commerce, namely, the store can be accessed 24 hours, provides security and convenience in the transaction process, eases promotions so that it can help communicate faster with customers and can access the global market and can satisfy customers and of course can increase sales turnover. Meanwhile, the negative impact is that if the goods are damaged, the goods can be checked and result in losses in shipping and packing costs, the number of rivals, admin fees charged to buyers and sellers, the COD system that makes sellers feel disadvantaged because the funds are released after the goods arrive.
Co-Authors Agustalinda Nora Diana Sari Harahap Harahap, Diana Sari Makhrani Makhrani Nirmala Haty Hrp Silviana Batubara Wisnu Yusditara