Fuadah, Sururul
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Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian Pada Pengguna Aplikasi Shopee di Kecamatan Balongbendo Fuadah, Sururul; Wahono, Budi; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study explores the impact of technology and the internet on shopping behaviors, particularly through platforms like Shopee. The increasing popularity of online transactions has led to changes in consumer habits, with more people preferring online shopping over traditional stores. The research focuses on whether factors such as product quality, price, and promotion influence purchasing decisions on the Shopee application in Balongbendo sub-district. Using an explanatory research design with a quantitative approach, the study collected data through online questionnaires distributed via Google Form to 105 Shopee application users in Balongbendo District. The findings reveal that price, product quality, and promotion collectively have a significant positive effect on purchasing decisions. However, product quality alone does not impact purchasing decisions, while both price and promotion individually influence the decisions of Shopee application users in Balongbendo District. Keywords: Product Quality, Price, Promotion, Purchasing Decisions
Edukasi Pencegahan Covid-19 sesuai Protokol Kesehatan Menggunakan Media Poster Rahmawati, Rahmawati; Safira, Andrilia; Rahmawaty, Lutfiah; Fuadah, Sururul; Kamalia, Amalia Rohmatul; Sya’diyah, Halimatus; Kholifah, Jayanti Khusnul; Putri, Nurul Farahdila; Ardiansyah, Ardiansyah; Sulastri, Neng Lina; Faradila, Fian Arifiona; Suriyanto, Suriyanto; Damayanti, Retno; Nisa, Khurrotun; Fauzan, Ahmad
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 2 No. 3 (2021)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v2i3.13362

Abstract

Indonesia masih mengalami Pandemi Covid-19, beberapa upaya telah dilakukan oleh pemerintah, diantaranya menerapkan protokol kesehatan 5M dan menerapkan program vaksinasi. Tetapi masih banyak masyarakat yang belum mematuhi protokol kesehatan, salah satunya masih banyak ditemukan masyarakat yang tidak menggunakan masker. Melalui kegiatan KSM-Tematik 2021, mahasiswa tertarik memberikan solusi dengan mengedukasi masyarakat mengenai pencegahan Covid-19 melalui media poster di Desa Wonokerso, Kecamatan Pakisaji, Kabupaten Malang. Kegiatan dilakukan melalui tiga tahapan, diantaranya Persiapan, Pelaksanaan, dan Evaluasi. Desain Poster yang dibuat sebanyak empat desain dan dicetak dengan ukuran kertas Folio A4. Poster ditempelkan di beberapa lokasi Posko Satgas Covid-19. Setelah kegiatan penempelan poster dilakukan, mahasiswa mengamati perilaku masyarakat. Dengan demikian, edukasi pencegahan Covid-19 melalui media poster terhadap Masyarakat Wonokerso dinilai efektif.