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All Journal Jurnal Psimawa : Diskursus Ilmu Psikologi dan Pendidikan Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Journal of Community Empowerment
Nurdiana, Fitri
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Utilizing Household Waste Turning Household Waste into Economically Valuable Products to Train Teacher Entrepreneurship in Junior High Schools in Tegal Regency Subali, Bambang; Ellianawati, Ellianawati; Yulianti , Ian; Listiyanto, Listiyanto; Raharjo, Tri Joko; Setyaningsih , Natalia Erna; Nurdiana, Fitri; Fitriasari , Diah Nur; Pangestuti, Rahayu; Vannesa, Leni
Journal of Community Empowerment Vol. 4 No. 2 (2024): Journal of Community Empowerment
Publisher : Universitas Negeri Semarang

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Abstract

Students' ability to conduct scientific activities, including research, problem-solving, and decision-making based on Pancasila values, needs to be enhanced through the implementation of the Pancasila Student Profile Strengthening Project (P5). This community service aimed to train teachers and students in utilizing used cooking oil to create economically valuable aromatherapy candles, fostering entrepreneurial skills. The methods included training and mentoring involving 43 science teachers of the MGMP in Tegal Regency as change agents. The results demonstrated that participants successfully understood the techniques for processing used cooking oil into aromatherapy candles, marketing products via social media, and innovating packaging. The conclusions revealed that the training effectively enhanced participants' understanding of transforming household waste into economically valuable products, aligning with character education and entrepreneurial development.
HUBUNGAN CANCEL CULTURE DENGAN KEPUTUSAN PEMBELIAN SKINCARE PADA GENERASI Z Nurdiana, Fitri; Warastri, Annisa
Jurnal Psimawa : Diskursus Ilmu Psikologi dan Pendidikan Vol 8 No 2 (2025): EDISI 14
Publisher : Prodi Psikologi- Fakultas Psikologi & Humaniora - Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/jp.v8i2.6783

Abstract

Purchasing decisions are a process of fulfilling needs through search, evaluation, and post-purchase. One factor that can influence purchasing decisions is cancel culture. The purpose of this study is to determine the relationship between cancel culture and skincare purchasing decisions in Yogyakarta. This study used a quantitative approach with 132 respondents obtained through questionnaires. This study used the Spearman Rho correlation test. The results of this study indicate that cancel culture has a 32.6% influence on purchasing decisions among Generation Z in Yogyakarta, which means that the higher the level of cancel culture, the higher the level of purchasing decisions
TRANSFORMATION OF CREATIVE ECONOMY SMEs IN KERIS PRODUCTION IN SUMENEP: PRESERVING CULTURAL HERITAGE WITHIN A SUSTAINABLE ECONOMIC FRAMEWORK Nurdiana, Fitri; Muktirrahman, Muktirrahman; Sholehah, Nadelatus; Ilwatina, Ilwatina; Maksum, Maksum
Ar Rehla: Journal of Islamic Tourism Halal Food Islamic Traveling and Creative Economy Vol. 5 No. 2 (2025)
Publisher : Faculty of Islamic Economic and Business - Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/ka8rs384

Abstract

Abstract: This study aims to analyze the digital transformation process of Micro, Small, and Medium Enterprises (MSMEs) in the creative economy producing keris in Sumenep, Madura, to preserve cultural heritage while promoting sustainable economic growth within Indonesia’s economic development framework. Keris craftsmen are part of the creative economy’s handicraft sub-sector, which has great potential in increasing economic added value through cultural heritage utilization. This research employs a qualitative-descriptive approach through in-depth interviews with keris craftsmen, observation of digitalization practices, and analysis of digital marketing strategies implementation in three main keris-producing sub-districts: Aeng Tong-Tong, Bluto, and Lenteng. The theoretical framework used includes Technology-Organization-Environment (TOE) for technology adoption analysis and Digital Storytelling Theory for cultural preservation through digital media. Digital transformation significantly expanded market reach by 45% and increased average transaction values from Rp 350,000 to Rp 550,000. Social media utilization achieved 12% engagement rates on TikTok, while e-commerce adoption through Tokopedia and Shopee enhanced product visibility and cultural storytelling capabilities. This study contributes to Indonesian economic development by demonstrating how cultural heritage-based MSMEs can leverage digital transformation to achieve sustainable economic growth, preserve intangible cultural heritage, and enhance Indonesia’s creative economy competitiveness in the global market. Keywords: digital transformation; MSMEs; creative economy; Sumenep keris; cultural heritage; sustainable economy Abstrak: Penelitian ini bertujuan untuk menganalisis proses transformasi digital Usaha Mikro, Kecil, dan Menengah (UMKM) ekonomi kreatif penghasil keris di Sumenep, Madura, untuk melestarikan warisan budaya sekaligus mendorong pertumbuhan ekonomi berkelanjutan dalam kerangka pembangunan ekonomi Indonesia. Pengrajin keris termasuk dalam sektor ekonomi kreatif subsektor kerajinan yang memiliki potensi besar dalam meningkatkan nilai tambah ekonomi melalui pemanfaatan warisan budaya. Penelitian ini menggunakan pendekatan kualitatif-deskriptif melalui wawancara mendalam dengan pengrajin keris, observasi praktik digitalisasi, dan analisis implementasi strategi pemasaran digital di tiga kecamatan utama penghasil keris: Aeng Tong-Tong, Bluto, dan Lenteng. Kerangka teoritis yang digunakan adalah Technology-Organization-Environment (TOE) untuk menganalisis adopsi teknologi dan Digital Storytelling Theory untuk pelestarian budaya melalui media digital. Transformasi digital secara signifikan memperluas jangkauan pasar sebesar 45% dan meningkatkan nilai rata-rata transaksi dari Rp 350.000 menjadi Rp 550.000. Pemanfaatan media sosial mencapai tingkat keterlibatan 12% di TikTok, sementara adopsi e-commerce melalui Tokopedia dan Shopee meningkatkan visibilitas produk dan kemampuan bercerita budaya. Penelitian ini berkontribusi pada pembangunan ekonomi Indonesia dengan menunjukkan bagaimana UMKM berbasis warisan budaya dapat memanfaatkan transformasi digital untuk mencapai pertumbuhan ekonomi berkelanjutan, melestarikan warisan budaya tak benda, dan meningkatkan daya saing ekonomi kreatif Indonesia di pasar global. Kata Kunci: transformasi digital; UMKM; ekonomi kreatif; keris Sumenep; warisan budaya; ekonomi berkelanjutan
Co-Authors Bambang Subali Ellianawati, Ellianawati Fitriasari , Diah Nur Ilwatina, Ilwatina Listiyanto, Listiyanto Maksum Maksum Muktirrahman Pangestuti, Rahayu Setyaningsih , Natalia Erna Sholehah, Nadelatus Tri Joko Raharjo Vannesa, Leni warastri, annisa Yulianti , Ian