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All Journal Journal of Islamic Studies and Humanities Jurnal Ilmiah Edunomika (JIE) Al-Muraqabah: Journal of Management and Sharia Business
Khoirunnisa, Nur Awali
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS PEMASARAN DIRECT SELLING MLM SYARIAH MEMBER PT TIENS Ulya, Nadziratul; Khoirunnisa, Nur Awali; Laily, Nuris Sirrul
Journal of Islamic Studies and Humanities Vol 6, No 2 (2021): Journal of Islamic Studies and Humanities
Publisher : UIN Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (385.621 KB) | DOI: 10.21580/jish.v6i2.8999

Abstract

Praktik pemasaran yang dilakukan dengan menggunakan sistem jaringan atau dikalangan masyarakat sering disebut sebagai Multi Level Marketing saat ini menjadi tren pemasaran yang digunakan oleh berbagai perusahaan, baik yang bergerak dalam bidang penyediaan barang ataupun pelayanan. Penelitian ini menggunakan penelitian kualitatif berupa peninjauan studi kepustakaan. Peneliti mengumpulkan beberapa literatur kepustakaan mengenai praktik direct selling dalam pemasaran. Tujuan dari penelitian ini adalah untuk mengetahui Sistem Pemasaran yang digunakan oleh Tiens Group International Corp, serta kesesuaiannya dengan prinsip Syari’ah. Dari hasil penelitian, dapat disimpulkan bahwa metode pemasaran yang dilakukan pada Tiens Group International Corp. adalah menggunaan sistem atau metode Multi Level Marketing. Selain itu, hasil penelitian menunjukkan tidak adanya unsur MAGHRIB dalam Marketing Plan Tiens Group International Corp. dan telah disertifikasi MUI sejak 2009. Proses transaksi terstandar dan produk yang dijual adalah halal secara syari'ah dan mempunyai manfaat. Serta dapat disimpulkan bahwa strategi personal selling MLM pada Tiens Group International Corp. terdiri dari 4 bagian besar, yaitu: (1) cara kerja, (2) pendidikan, (3) alat bantu, dan (4)  kerja sama tim.  
Analysis of The Implementation of Halal Logistics Management in Food and Beverage Retail Business (Case Study At Kopi Kenangan) Khoirunnisa, Nur Awali; Ratih, Inayah Swasti; Almas, Bahrina
Al-Muraqabah: Journal of Management and Sharia Business Vol. 4 No. 2 (2024): Al-Muraqabah: Journal of Management and Sharia Business
Publisher : Sharia Business Management Study Program, Faculty of Economics and Islamic Business at IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/al-muraqabah.v4i2.1916

Abstract

Halal logistics management in the food and beverage industry is an integrated activity that starts from purchasing raw materials, then converting raw materials through the production process, producing finished products and finally delivering finished products to customers. Halal products are not only limited to looking clean but also need to know the process of implementing halal logistics management throughout the production process. The purpose of this study is to determine how the halal logistics management process starts from the process of supplying raw materials, processing, packaging and distribution carried out during the supply chain process to create a halal measure of a product carried out at Kopi Kenangan. The result of this study is the implementation analysis of halal logistics management at Kopi Kenangan consists of four activities: First, the production preparation process, Second, the production process, Third, the distribution process, Fourth, consumption activities. All of Kopi Kenangan products are in accordance and implement halal standardization properly in accordance with Islamic law, including production activities that do not use prohibited raw materials such as pork, dogs, blood, and khamr. All tools and places used for production and distribution activities are guaranteed cleanliness and halalness
PROS AND CONS OF CASH WAQF LINK SUKUK IN INDONESIA: ANALYSIS OF REGULATIONS, POTENTIAL, AND CHALLENGES Khoirunnisa, Nur Awali
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17870

Abstract

Cash waqf is a contemporary innovation in Islamic philanthropy, where the object of waqf is no longer limited to physical assets but also includes financial instruments such as cash and sharia securities. This study aims to analyze the pros and cons of implementing Cash Waqf Link Sukuk in Indonesia, particularly in the context of regulations, economic development potential, and operational and sharia challenges. The research method employs a descriptive qualitative approach with content analysis techniques applied to primary literature (fatwas from the DSN-MUI, Law No.41/2004, BWI Regulations) and secondary literature (journals, sharia financial reports). The research findings indicate that Cash Wakaf Link Sukuk has a strong legal foundation through the Wakaf Law and BWI Regulations, with a mechanism for managing wakaf funds invested in government sukuk. This scheme offers the following benefits: (1) stable returns from sukuk coupons, (2) flexibility in allocating funds for social-productive projects, and (3) transparency through oversight by authoritative institutions. However, the main challenges include: (1) low public literacy regarding investment-based wakaf products, (2) liquidity risks and sukuk value fluctuations, and (3) sharia-related controversies regarding the ownership status of wakaf assets within the sukuk structure. The implications of this research provide policy recommendations in the form of strengthening socialization, synergy between BWI and the Financial Services Authority (OJK), and improving the benefit distribution model to be in line with sharia objectives. These findings contribute to the development of sharia financial literacy and modern waqf governance in Indonesia.
Co-Authors Almas, Bahrina Laily, Nuris Sirrul Ratih, Inayah Swasti Ulya, Nadziratul