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All Journal Jurnal Istiqro' Jurnal Ekonomi Bisnis dan Kewirausahaan
Riza Nur Aini
Univesitas Nurul Jadid Paiton
Economics, Econometrics & Finance Social Sciences Other

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AKSELERASI DISTRIBUSI TECHNICAL SELLING MELALUI KNOWLEDGE SHARING PADA MEDIA SOSIAL: Studi Pada Store Ms Glow Kraksaan Probolinggo Achmad Febrianto; Romzatul Widad; Riza Nur Aini
Jurnal Istiqro Vol. 8 No. 2 (2022): Juli 2022
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/istiqro.v8i2.1503

Abstract

The purpose of this study is to determine the acceleration of the distribution of technical selling through knowledge selling on social media. This study uses a qualitative type, namely descriptive data research in the form of sayings or pictures of people. Qualitative approaches can produce in-depth descriptions of the utterances, descriptions or results observed from each individual, group and community. Where this research was conducted with the support of primary and secondary data. The results of the Technical Selling Acceleration through Knowledge Sharing using social media marketing are proven. Of course, by implementing various business strategies ranging from sales strategies on social media with an AIDA basis (Attention, Interest Desire, and Action) as well as Knowledge Sharing for distributors who pay attention to several aspects such as Knowledge Value, Motivation in sharing knowledge, motivation, and the benefits provided for existing knowledge. With various methods applied both online and Offline Store, Ms. Glow Kraksaan continues to experience a significant increase. Even based on the data obtained, there are at least 30 store visitors every day. This goes linearly with the massive amount of information and marketing being carried out.
PERAN SUMBER DAYA MANUSIA (SDM) UNTUK MENINGKATKAN EFISIENSI OPERASIONAL PT. MAJU JAYA PAITON DALAM PENGIRIMAN LIMBAH B3 Muftihatul Khaira; Dila Rahmawati; Riza Nur Aini; Rica Rachmawati; Tri Indah Wahyuni; Istiana Kudsi Falqi Taggyah; Nadia Muthiah Zuhri; Uswatun Hasanah; Nuril Masruroh
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 4 (2025): Agustus : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/gjs92v71

Abstract

This study aims to examine in depth the role of human resources (HR) in improving the operational efficiency of PT Maju Jaya Paiton, especially in hazardous and toxic waste (B3) shipping activities. This research uses a descriptive qualitative approach, with data collection through in-depth interviews, direct observation, and documentation studies of SOPs, efficiency reports, and HR training data. Research informants included operational employees, logistics, HRD manager, and environmental manager. Analysis was conducted using thematic techniques and validated through triangulation of sources, techniques and time. The results showed that work competence, individual discipline, effective team communication, awareness of regulations, and a sense of responsibility for the environment are the main factors that determine operational efficiency. Structured training and certification, the implementation of a KPI-based evaluation system, the use of GPS tracking technology and electronic manifests (Festronic), as well as a work culture that emphasizes safety and compliance are proven to strengthen the role of HR in ensuring the smooth delivery of B3 waste. The conclusion of this study is that the success of hazardous waste transportation operations is strongly influenced by the quality and integration of HR functions, as well as system support and continuous supervision from both internal and external companies
Co-Authors Achmad Febrianto Dila Rahmawati Istiana Kudsi Falqi Taggyah Muftihatul Khaira Nadia Muthiah Zuhri Nuril Masruroh Rica Rachmawati Romzatul Widad Tri Indah Wahyuni USWATUN HASANAH