Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Asia-Pacific Management and Business Application

Encouraging Competitive Advantage of Creative Industry Using Cluster Analysis: An Evidence from Creative Industry in Malang District, Indonesia Sumiati Sumiati; Ainur Rofiq; Yusuf Risanto; Ida Yulianti
APMBA (Asia Pacific Management and Business Application) Vol 6, No 2 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.674 KB) | DOI: 10.21776/ub.apmba.2017.006.02.4

Abstract

This research investigates the condition of creative industry based on fourteen characteristics of competitive advantage including growth in turnover, transition in business, to existence of cooperative. Given the study in Indonesia, most of the creative industries in Indonesia are categorized as small medium enterprises (SME). Their sales volume, number of employees and annual profit are only at the level of small or medium business. Indonesia as a nation which has a huge numbers of SME in the world, shoud gives a bigger concern on their competitive positions Samples were taken from 200 creative industries in one of the growing area in Indonesia, Malang district. All samples represented 15 types of creative industry as regulated by Indonesia governemtn such as advertising, architecture, art, desain, etc. Data were analysed using cluster analysis. Based on agglomerative clustering, the results show that there are two clusters of creative industry in Indonesia area with low and high competitive advantage which are discussed.
The Impact of Knowledge Management, Learning Organization, and Educations Organization on Organization Performance: A Case in Brawijaya University Giuma Omar Al Ahmar; Ainur Rofiq; Djumilah Zain Hadiwodjojo
APMBA (Asia Pacific Management and Business Application) Vol 3, No 1 (2014)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (681.584 KB) | DOI: 10.21776/ub.apmba.2014.003.01.3

Abstract

This study aims to investigate the impact of knowledge management, learning organization, and education organization on organization performance at University of Brawijaya. The Quantitative   method was applied to conduct this study. A questionnaire of four dimensions with 41 items was distributed to the sample target of 140 administrative employees at University of Brawijaya. Structural Equation modeling was used to analyze the data. The results show that there are positive relationships between knowledge management and education organization, learning organization and education organization, as well as education organization and learning organization. And no significant negative effect onthe education organization, where the stronger knowledge management, knowledge management directly and no significant negative effect on organization performance, the learning organization directly and not significant positive effect on organization performance, and that the learning organization directly and not significant positive effect on organization performance, in which the stronger learning organization tend to improve organization performance.
How Brand Trust is Influenced by Perceived Value and Service Quality: Mediated by Hotel Customer Satisfaction Adelia Shabrina Prameka; Ben-Roy Do; Ainur Rofiq
APMBA (Asia Pacific Management and Business Application) Vol 5, No 2 (2016)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.124 KB) | DOI: 10.21776/ub.apmba.2016.005.02.2

Abstract

This paper examines the effect of perceived value and service quality on brand trust directly and indirectly through customer satisfaction. Brand trust can be defined as the relationship between consumers and the corporate that is based on trust and reliability of its performance. Questionnaires were given to guests of three-star hotels in Malang, Indonesia, with 158 surveys returned and 114 valid responses were analyzed. Reliability and validity were examined first, and partial least squares (PLS-SEM) analysis was performed to evaluate the determinant coefficient (R2), predictive relevance (Q2), and effect size (f2). Results showed customer satisfaction partially mediates perceived value on brand trust, and fully mediates the relationship between service quality and brand trust. Future research in other developing countries, against different hotel class, with international guests, is recommended. Managerial implications were discussed.