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All Journal Jurnal Ekonomi Manajemen dan Sosial (JEMeS) JIMAD : Jurnal Ilmiah Mutiara Pendidikan Managing: Jurnal Bisnis dan Manajemen
NAILATUR ROHMAH
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Religion Economics, Econometrics & Finance Education Other

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Journal : Managing: Jurnal Bisnis dan Manajemen

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Optimizing Branding and Digital Marketing as a Strategy to Increase the Competitiveness of MSMEs in Banban Village Nailatur Rohmah; Mutfaidah, Mutfaidah; Fatimatus Syafira; Uzlifatul Masruroh; Fera Mei Khotuzzahroh; Kholifatun Nisa; Fadllan, Fadllan
Managing: Jurnal Bisnis dan Manajemen Vol. 2 No. 2 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v2i2.58

Abstract

Optimization of branding and digital marketing is a crucial strategy for enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in today’s digital era. This study aims to examine the implementation of rebranding programs and the digitalization of MSME marketing in Banban Village, Pakong District, Pamekasan Regency, conducted by students from the Community Service Program (KKN) of the State Islamic University of Madura as part of efforts to develop local products. The research employed a qualitative descriptive approach, with data collected through direct observation, in-depth interviews, and documentation of program activities. Findings indicate that the implementation of representative product logo creation, installation of location points on Google Maps, and the use of visual promotional media such as banners significantly contributed to improving brand image and increasing MSME sales revenue. Based on these findings, it is recommended that MSME actors continuously optimize the use of digital platforms and strengthen branding as a sustainable strategic effort to improve market competitiveness.
Co-Authors alfina khotimatus sa diah Alif firmansyah Fadllan Fadllan Fatimatus Syafira Fera Mei Khotuzzahroh ithrotul farach Kholifatun Nisa M. Nakula anjani putra S Maimon Sumo Mutfaidah, Mutfaidah Putri ayy nanda sholehah Ratno Budiyanto Risma susila Sofweturrohmah Uzlifatul Masruroh