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All Journal MANAJEMEN Jurnal Intelek Insan Cendikia Managing: Jurnal Bisnis dan Manajemen
Kholifatun Nisa
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Optimizing Branding and Digital Marketing as a Strategy to Increase the Competitiveness of MSMEs in Banban Village Nailatur Rohmah; Mutfaidah, Mutfaidah; Fatimatus Syafira; Uzlifatul Masruroh; Fera Mei Khotuzzahroh; Kholifatun Nisa; Fadllan, Fadllan
Managing: Jurnal Bisnis dan Manajemen Vol. 2 No. 2 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v2i2.58

Abstract

Optimization of branding and digital marketing is a crucial strategy for enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in today’s digital era. This study aims to examine the implementation of rebranding programs and the digitalization of MSME marketing in Banban Village, Pakong District, Pamekasan Regency, conducted by students from the Community Service Program (KKN) of the State Islamic University of Madura as part of efforts to develop local products. The research employed a qualitative descriptive approach, with data collected through direct observation, in-depth interviews, and documentation of program activities. Findings indicate that the implementation of representative product logo creation, installation of location points on Google Maps, and the use of visual promotional media such as banners significantly contributed to improving brand image and increasing MSME sales revenue. Based on these findings, it is recommended that MSME actors continuously optimize the use of digital platforms and strengthen branding as a sustainable strategic effort to improve market competitiveness.
Pembelajaran PKn Berbasis Kearifan Lokal melalui Metode Discovery Learning untuk Menanamkan Nilai Kebhinekaan di Sekolah Dasar Arifah Arrizkiah; Nazwa Asyifa; Kholifatun Nisa
Jurnal Intelek Insan Cendikia Vol. 2 No. 6 (2025): JUNI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis implementasi pembelajaran PKn berbasis kearifan lokal melalui metode discovery learning dalam menanamkan nilai kebhinekaan pada siswa sekolah dasar. Metode penelitian yang digunakan adalah kualitatif dengan teknik pengumpulan data melalui wawancara mendalam dan observasi langsung. Subjek penelitian adalah Bapak Abdul Malik, S.Pd., guru kelas V SD Negeri 1 Kalimiring yang telah berpengalaman mengintegrasikan kearifan lokal dalam pembelajaran PKn. Hasil penelitian menunjukkan bahwa pembelajaran PKn berbasis kearifan lokal melalui metode discovery learning efektif dalam menanamkan nilai kebhinekaan pada siswa. Integrasi kearifan lokal seperti rembug kampung, gotong royong, dan tata krama tradisional memberikan konteks yang bermakna bagi siswa untuk memahami nilai-nilai kebhinekaan. Metode discovery learning memungkinkan siswa untuk mengeksplorasi dan menemukan sendiri konsep-konsep kebhinekaan melalui pengalaman langsung. Temuan penelitian mengindikasikan bahwa siswa menunjukkan antusiasme tinggi dan pemahaman yang lebih mendalam ketika pembelajaran dikaitkan dengan budaya lokal mereka.
Pengaruh Pertumbuhan Penjualan dan Debt to Equity Ratio Terhadap Kinerja Keuangan Sektor Transportasi dan Logistik Kholifatun Nisa; Sri Wahyuni Jamal; Muhammad Iqbal Pribadi
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/d93qyn06

Abstract

The transportation and logistics sector is a sector that plays a vital role as one of the main elements that has a great influence on economic development, comparable to production resources such as capital and labor. This study aims to analyze the effect of sales growth and debt to equity ratio on the financial performance of the transportation and logistics sector listed on the Indonesia Stock Exchange in 2014-2023. The data collection technique in this study uses a quantitative approach. The sample in this study was taken using a purposive sampling technique so that 90 research samples were obtained with a total of 9 companies. Data analysis techniques using multiple linear regression. The results of the study indicate that sales growth has a significant effect on financial performance and debt to equity ratio does not have a significant effect on financial performance.
Co-Authors Arifah Arrizkiah Fadllan Fadllan Fatimatus Syafira Fera Mei Khotuzzahroh Muhammad Iqbal Pribadi Mutfaidah, Mutfaidah NAILATUR ROHMAH Nazwa Asyifa Sri Wahyuni Jamal Uzlifatul Masruroh