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All Journal Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Managing: Jurnal Bisnis dan Manajemen
Fatimatus Syafira
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Humanities Economics, Econometrics & Finance Social Sciences

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Optimizing Branding and Digital Marketing as a Strategy to Increase the Competitiveness of MSMEs in Banban Village Nailatur Rohmah; Mutfaidah, Mutfaidah; Fatimatus Syafira; Uzlifatul Masruroh; Fera Mei Khotuzzahroh; Kholifatun Nisa; Fadllan, Fadllan
Managing: Jurnal Bisnis dan Manajemen Vol. 2 No. 2 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v2i2.58

Abstract

Optimization of branding and digital marketing is a crucial strategy for enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in today’s digital era. This study aims to examine the implementation of rebranding programs and the digitalization of MSME marketing in Banban Village, Pakong District, Pamekasan Regency, conducted by students from the Community Service Program (KKN) of the State Islamic University of Madura as part of efforts to develop local products. The research employed a qualitative descriptive approach, with data collected through direct observation, in-depth interviews, and documentation of program activities. Findings indicate that the implementation of representative product logo creation, installation of location points on Google Maps, and the use of visual promotional media such as banners significantly contributed to improving brand image and increasing MSME sales revenue. Based on these findings, it is recommended that MSME actors continuously optimize the use of digital platforms and strengthen branding as a sustainable strategic effort to improve market competitiveness.
ETNO TRADITIONAL ACCOUNTING: ACCOUNTS RECEIVABLE AND ACCOUNTS PAYABLE ACCOUNTING AND THEIR RELEVANCE TO THE TIME VALUE OF MONEY Fatimatus Syafira; Ira Hasti Priyadi; Riskiyatul Khasanah
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 9 No. 1 (2026): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jam-ekis.v9i1.9682

Abstract

This study aims to explore accounting values in the local tradition of otok-otok and examine their relevance to the concept of time value of money from an ethno-accounting perspective. Otok-otok is a routine tradition of the Madurese people, similar to an arisan, which is carried out in turns with the aim of strengthening family ties and maintaining family harmony. This tradition is not only social in nature but also has accounting value as a form of collective savings (ompangan), for example, for weddings. This tradition focuses more on family routines or the family's intention to carry out otok-otok traditions such as circumcision, building a house, and requires capital based on trust and a sense of responsibility. Uniquely, otok-otok does not involve profit or interest in a continuous period, but rather a sense of shame, responsibility and kinship. This study uses a qualitative approach with ethnographic methods through observation, interviews and documentation in Bulang Hamlet, Pangilen Village, Sampang Subdistrict, Sampang Regency. The results of the study show that the otok-otok tradition, which is simply recorded in the jhelen book, still reflects the principle of time value of money without a formal discount mechanism. Thus, the otok-otok tradition is a cultural heritage as well as an alternative community financial system that is inclusive, fair, and sustainable
Co-Authors Fadllan Fadllan Fera Mei Khotuzzahroh Ira Hasti Priyadi Kholifatun Nisa Mutfaidah, Mutfaidah NAILATUR ROHMAH Riskiyatul Khasanah Uzlifatul Masruroh