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All Journal Education and Counseling Journal Managing: Jurnal Bisnis dan Manajemen
Fatimatus Syafira
Unknown Affiliation
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Optimizing Branding and Digital Marketing as a Strategy to Increase the Competitiveness of MSMEs in Banban Village Nailatur Rohmah; Mutfaidah, Mutfaidah; Fatimatus Syafira; Uzlifatul Masruroh; Fera Mei Khotuzzahroh; Kholifatun Nisa; Fadllan, Fadllan
Managing: Jurnal Bisnis dan Manajemen Vol. 2 No. 2 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/managing.v2i2.58

Abstract

Optimization of branding and digital marketing is a crucial strategy for enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in today’s digital era. This study aims to examine the implementation of rebranding programs and the digitalization of MSME marketing in Banban Village, Pakong District, Pamekasan Regency, conducted by students from the Community Service Program (KKN) of the State Islamic University of Madura as part of efforts to develop local products. The research employed a qualitative descriptive approach, with data collected through direct observation, in-depth interviews, and documentation of program activities. Findings indicate that the implementation of representative product logo creation, installation of location points on Google Maps, and the use of visual promotional media such as banners significantly contributed to improving brand image and increasing MSME sales revenue. Based on these findings, it is recommended that MSME actors continuously optimize the use of digital platforms and strengthen branding as a sustainable strategic effort to improve market competitiveness.
DESAIN PEMBELAJARAN TRANSDISIPLINER: INTEGRASI NILAI-NILAI HADIS DALAM PENGAJARAN BAHASA INGGRIS DI MA AL-MUJTAMA’ PAMEKASAN Sri Nurma Ningsih; Nuril Aisyah Arfan; Fatimatus Syafira
Consilium: Education and Counseling Journal Vol 6 No 1 (2026): Edisi Maret
Publisher : Biro 3 Kemahasiswaan dan Kerjasama Universitas Abduracman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/consilium.v6i1.7533

Abstract

Globalisasi dan perkembangan teknologi menuntut inovasi pembelajaran yang mampu mengintegrasikan berbagai disiplin ilmu sekaligus mempertahankan nilai-nilai keislaman. Penelitian ini bertujuan menganalisis desain pembelajaran transdisipliner yang mengintegrasikan nilai-nilai hadis dalam pengajaran bahasa Inggris di MA Al-Mujtama’ Pamekasan. Metode penelitian menggunakan pendekatan mixed methods dengan desain sequential explanatory, melibatkan 5 guru bahasa Inggris dan 60 siswa melalui pre-post test, wawancara, observasi, dan analisis dokumen. Hasil penelitian menunjukkan bahwa implementasi pembelajaran transdisipliner dengan integrasi nilai-nilai hadis dapat meningkatkan kompetensi bahasa Inggris siswa sebesar 25% (rata-rata skor 64→80), motivasi belajar meningkat 23%, dan pemahaman nilai-nilai keislaman bertambah 82%. Temuan ini memberikan kontribusi terhadap pengembangan model pembelajaran yang holistik dan kontekstual.
Co-Authors Fadllan Fadllan Fera Mei Khotuzzahroh Kholifatun Nisa Mutfaidah, Mutfaidah NAILATUR ROHMAH Nuril Aisyah Arfan Sri Nurma Ningsih Uzlifatul Masruroh