Article Per Year (5 Year)
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All Journal Management and Economics Journal (MEC-J)
Maria, Hesti
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Factors Influencing Customers’ Interest at Alam Sutera Mall, Indonesia Maria, Hesti; Putri, Indah Wira; Bernarto, Innocentius; Meilani, Yohana F. Cahya Palupi
MEC-J (Management and Economics Journal) Vol 5, No 2 (2021)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v5i2.11289

Abstract

This study aims to determine factors attracting customers to a shopping mall, especially the potential customers to AlamSutera Mall. It was done in a quantitative manner, empirically testing a conceptual model consisting of convenience, tenant variants, internal environment, leisure mix and promotions as the variables. The data were analyzed through structural equation modelling (SEM) on a sample of 105 visitors. The results showed that the convenience and leisure mix had a positive influence on frequency of visits, and the frequency of visits had a positive influence on purchase intention. However, the tenant variant, promotions and internal environment in the shopping mall did not have a positive influence on the frequency of visits. This study provides input to shopping mall managers to understand how to attract potential customers.
Co-Authors Innocentius Bernarto, Innocentius Putri, Indah Wira Yohana F. Cahya Palupi Meilani