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All Journal Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) Community Development Journal: Jurnal Pengabdian Masyarakat TIN: TERAPAN INFORMATIKA NUSANTARA Journal of Management and Administration Provision Innovative: Journal Of Social Science Research Benefit : Journal of Bussiness, Economics, and Finance
Yakub, Rahman
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Marketing Strategy in Improving Sales of Syar’i Clothing Azra Collection in Sidenreng Rappang Regency Agustina, Vina Tri; Ramlan, Pratiwi; Yakub, Rahman
Journal of Management and Administration Provision Vol. 4 No. 2 (2024): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v4i2.353

Abstract

The level of competition in the business world requires every seller to be able to carry out their marketing activities more effectively and efficiently. The purpose of this study is to determine how the marketing strategy of Azra Collection's sharia clothing increases sales, and to determine what factors influence the marketing of Azra Collection's sharia clothing. The population in this study were consumers of Azra Collection's sharia clothing store using the Accidental Sampling technique using the Slovin formula, so that 50 consumers were obtained as respondents. The research method uses quantitative research. Data collection techniques used in this study are using Observation, Literature Study, Interview, and Questionnaire techniques. The data analysis techniques used are simple linear regression coefficient analysis, t-test statistical analysis and F-test statistical analysis and processed using the SPSS application. The results of the study showed that marketing strategies had a significant effect on sales at the Azra store.
Implementasi Business Model Canvas Terhadap Pengembangan Usaha Pada Deodoran Tadeo Kecamatan Maiwa Kabupaten Enrekang Ariani, Andi; Rusdi, Muhammad; Syafaruddin, Andi Riska Andreani; Yakub, Rahman
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1217

Abstract

Penelitian ini berfokus pada implementasi Business Model Canvas (BMC) sebagai alat untuk mengembangkan usaha Deodoran Tadeo, sebuah produk perawatan diri di Kecamatan Maiwa, Kabupaten Enrekang. Dengan menganalisis sembilan elemen BMC, penelitian ini bertujuan untuk memahami model bisnis ini dan dapat membantu mengatasi tantangan yang dihadapi oleh usaha tersebut, seperti penetrasi pasar yang terbatas dan pengenalan merek yang masih rendah. Adanya pendekatan metode kualitatif, akan mengumpulkan data melalui observasi, wawancara, dan dokumentasi untuk kemudian dianalisis secara mendalam. Hasil penelitian menunjukkan bahwa kekuatan utama Deodoran Tadeo terletak pada nilai unik produk berbahan dasar alami dan dukungan komunitas lokal, namun masih terdapat kelemahan dalam hal saluran distribusi dan strategi promosi. Segmentasi pelanggan belum dimanfaatkan secara optimal, dan aktivitas kunci seperti pemasaran digital masih minim. Berdasarkan temuan ini, penelitian ini merekomendasikan penguatan strategi promosi melalui media sosial, peningkatan hubungan pelanggan, serta diversifikasi saluran distribusi. Penelitian ini juga diharapkan dapat memberikan rekomendasi strategis bagi Deodoran Tadeo untuk meningkatkan kinerja bisnisnya, serta memberikan kontribusi bagi pengembangan UMKM di wilayah tersebut.
Analisis Pengaruh Online Customer Review dan Online Customer Rating Terhadap Keputusan Pembelian Mahasiswa di Tiktok Shop Agussalim, Muhammad Ilham; B., Sofyan; Yakub, Rahman; Rusdi, Muhammad
TIN: Terapan Informatika Nusantara Vol 6 No 3 (2025): August 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v6i3.8149

Abstract

This study was conducted with the aim of determining the extent of the influence of online customer reviews and customer ratings on product purchasing decisions at TikTok Shop, especially among students of the Faculty of Economics and Business, Muhammadiyah University of Sidenreng Rappang. In this study, researchers used a quantitative approach with descriptive methods to obtain an objective picture based on numerical data. Data were collected through distributing questionnaires using a Likert Scale to 75 respondents who had used TikTok Shop as an online shopping platform. To process and analyze the data, multiple linear regression analysis techniques were used with the help of SPSS v.26 software, which allows researchers to test the relationship between variables simultaneously or partially more accurately and systematically. The results showed that online customer reviews have a positive and significant influence on purchasing decisions, with a t-value of 3.100 and a significance of 0.003. Meanwhile, online customer ratings also have a significant effect with a t-value of 4.748 and a significance of 0.000. Both variables simultaneously exerted a significant influence on purchasing decisions, with an F-value of 29.574 and a coefficient of determination (R²) of 0.451. This indicates that 45.1% of the variation in purchasing decisions can be explained by these two variables. This finding confirms that customer reviews and ratings are a primary reference in digital purchasing decisions, particularly on e-commerce-based social media platforms like TikTok Shop.
Strategi Marketing PB Macakka Terhadap Peningkatan Penjualan Beras Di Desa Sipodeceng Kabupaten Sidenreng Rappang Nurhidayah, Nurhidayah; B, Sofyan; Yakub, Rahman; Ramlan, Pratiwi; Razak, Muhammad Rais Rahmat
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10912

Abstract

Penelitian ini bertujuan untuk mengetahui Strategi Pemasaran dalam Meningkatkan Penjualan Terhadap Penggilingan Beras “Macakka” Desa Sipodeceng Kecamatan Baranti Kabupaten Sidenreng Rappang.Adapun tipe penelitian yang digunakan yaitu deskriptif kuantitatif. Dalam penelitian ini yang menjadi populasi adalah konsumen di Penggilingan Beras Macakka Desa Sipodeceng Kecamatan Baranti Kabupaten Sidenreng Rappang yaitu 943 konsumen yang aktif dengan menggunakan rumus slovin sebagai metode sampel Jumlah dari sampel sebanyak 90 konsumen aktif. Metode pengumpulan data yang digunakan angket, dokumentasi, tinjauan pustaka, dan observasi. Analisis data yang digunakan Analisis statistik deskriptif, uji validitas, uji reliabilitas, dan analisis dasar regresi linier dengan menggunakan aplikasi SPSS versi 25. Hasil penelitian menunjukkan bahwa skor rata-rata 46% berada pada kategori kurang baik, maka diperoleh nilai thitung > ttabel, atau 37.547 > 1.662 maka Ha diterima, artinya signifikan. Jadi, Strategi Pemasaran berpengaruh/Signifikan terhadap Penjualan Pada PB.”Macakka” Desa Sipodeceng Kecamatan Baranti Kabupaten Sidenreng Rappang
ANALISIS PROSES PEMBERIAN KREDIT USAHA RAKYAT (KUR) GUNA MEMINIMALISIR NASABAH NPL (NON PERFORMING LOAN) PADA PT. BANK SULSELBAR CABANG SIDRAP Yakub, Rahman; Fajar, Malik; Buya Hamka; Salsabila, Nurul Ainun; Syampturi, Eka Vebriyanti
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.33758

Abstract

Penelitian ini bertujuan untuk menganalisis proses pemberian Kredit Usaha Rakyat (KUR) di PT. Bank Sulselbar Cabang Sidrap dalam upaya meminimalisir nasabah Non-Performing Loan (NPL). Melalui analisis kelayakan kredit dan penerapan prinsip kehati-hatian, penelitian ini menemukan bahwa pengelolaan risiko yang baik merupakan kunci untuk menjaga stabilitas program KUR dan mendukung pengembangan usaha mikro, kecil, dan menengah. Selain itu, penelitian ini juga mengevaluasi berbagai upaya yang telah dilakukan oleh manajemen untuk menurunkan tingkat NPL, termasuk melalui penagihan dan restrukturisasi kredit. Hasil penelitian menunjukkan bahwa KUR memiliki peran strategis dalam mendorong pertumbuhan ekonomi daerah serta meningkatkan kesejahteraan masyarakat lokal.
PELATIHAN DIGITALISASI DAN INOVASI PRODUK UNTUK MENINGKATKAN DAYA SAING UPPKA DI MARKETPLACE Cahyani, Afrilia; Yakub, Rahman; Fitria, Ika; Rosi, Eka Eman; Yasmin, Muhammad; Jufri, Supriadi; Tamrin, Muhammad; Ramadhan, Muhammad Rohady; Kumalasari, Anggy; Fatmawati, Fatmawati
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 1 (2026): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i1.37055

Abstract

Abstrak: Program Pengabdian kepada Masyarakat ini bertujuan meningkatkan daya saing dan keberlanjutan usaha UPPKA Lautang Salo di Kabupaten Sidenreng Rappang melalui digitalisasi produksi, pemasaran, dan pelayanan konsumen berbasis perlindungan konsumen. Metode kegiatan meliputi sosialisasi, pelatihan, workshop, dan pendampingan kepada 10 anggota UPPKA, mencakup desain label produk, pemasaran digital melalui Shopee dan Facebook Page, serta pelayanan konsumen menggunakan WhatsApp Business. Evaluasi kegiatan dilakukan menggunakan pre-test dan post-test, angket, wawancara, dan observasi langsung. Indikator keberhasilan meliputi peningkatan pemahaman hukum perlindungan konsumen, keterampilan digital, keaktifan pemasaran daring, dan peningkatan omzet usaha. Hasil menunjukkan 100% anggota mampu mencetak label mandiri, 85% memahami hak konsumen, 80% aktif memasarkan produk secara digital, serta peningkatan omzet sebesar 30%.Abstract: This Community Service Program aimed to enhance the competitiveness and sustainability of UPPKA Lautang Salo in Sidenreng Rappang Regency through the digitalization of production, marketing, and consumer services based on consumer protection principles. The activities employed socialization, training, workshops, and mentoring for 10 UPPKA members, covering product label design, digital marketing via Shopee and Facebook Page, and customer service using WhatsApp Business. The evaluation system applied pre-test and post-test, questionnaires, interviews, and direct observation. Success indicators included increased understanding of consumer protection law, improved digital skills, active engagement in online marketing, and increased business revenue. The results showed that 100% of members independently printed product labels, 85% understood consumer rights, 80% actively marketed products digitally, and group revenue increased by 30%.
IMPLEMENTATION OF A WORDPRESS-BASED COMPANY PROFILE WEBSITE TO IMPROVE BRAND AWARENESS AT AMELIA FARM IN MAIWA DISTRICT, ENREKANG REGENCYKata Kunci: Brand Awarenesswordpress, Website Company Profile Firmansyah, M. Yusuf; Latif, Adam; Yakub, Rahman; Syafaruddin, Andi Riska Andreani
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/5m58s804

Abstract

This study aims to design and implement a WordPress-based company profile website to enhance brand awareness at Amelia Farm, a micro, small, and medium enterprise (MSME) engaged in layer chicken farming located in Maiwa District, Enrekang Regency. The research employs a descriptive qualitative approach using a case study method. The data consist of primary data collected through interviews with 10 informants, observations, and documentation of the implementation stages, as well as secondary data obtained from books, journals, scientific articles, and preliminary analysis using Google Analytics to measure user interactions with the website. The website design process follows the Agile method, which includes the stages of planning, design, development, and testing. Data analysis was conducted using descriptive qualitative methods to interpret the results of interviews, observations, and documentation, along with a simple analysis of Google Analytics data to measure the level of brand awareness. The results of the study show that the developed website was able to improve brand recognition and serve as an effective digital promotional medium. Data from Google Analytics recorded significant organic traffic and an increase in visits to the product pages, indicating prospective customers’ interest in Amelia Farm. Although user engagement still needs to be improved, the website has proven to provide an initial positive impact on brand visibility and recognition, and it has great potential to expand the market reach digitally.
BUSINESS BUSINESS DEVELOPMENT STRATEGY THROUGH THE IMPLEMENTATION OF BUSINESS MODEL CANVAS AT DINDA PRINTING, LALEBATA VILLAGE, SIDENRENG RAPPANG REGENCY Mohammad, Rizky Noor; Rusdi, Muhammad; Syafaruddin, Andi Riska Andreani; Yakub, Rahman
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/gkrss033

Abstract

Penelitian ini membahas tentang strategi pengembangan usaha Dinda Printing di Kabupaten Sidenreng Rappang melalui penerapan Business Model Canvas (BMC). Tujuan dari penelitian ini adalah untuk mengidentifikasi dan mengeksplorasi peran sembilan elemen kunci BMC dalam mendukung pengembangan usaha percetakan. Penelitian ini menggunakan pendekatan kualitatif dengan wawancara mendalam dan observasi langsung untuk mengumpulkan data dari pemilik usaha, karyawan, dan pelanggan Dinda Printing. Dalam pengolahan data, peneliti memanfaatkan perangkat lunak NVivo 12 untuk membantu pengkodean, kategorisasi, dan analisis mendalam data wawancara. Penerapan BMC yang terdiri dari sembilan komponen segmen pelanggan, proposisi nilai, saluran, hubungan pelanggan, aliran pendapatan, sumber daya utama, aktivitas utama, mitra utama, dan struktur biaya dianggap efektif dalam mendukung pengembangan usaha. Model ini memberikan gambaran yang komprehensif tentang pola bisnis Dinda Printing, sehingga memudahkan pengambilan keputusan strategis, inovasi layanan, dan meningkatkan daya saing bisnis di tengah industri percetakan yang kompetitif. Hasil penelitian ini diharapkan dapat menjadi acuan bagi pelaku UMKM dalam merancang strategi bisnis berbasis model kanvas secara lebih terstruktur dan aplikatif.
Co-Authors Agussalim, Muhammad Ilham Agustina, Vina Tri Ariani, Andi B, Sofyan B., Sofyan Buya Hamka Cahyani, Afrilia Fajar, Malik Fatmawati, Fatmawati Firmansyah, M. Yusuf Ika Fitria, Ika Jufri, Supriadi Kumalasari, Anggy Latif, Adam Mohammad, Rizky Noor Muhammad Rusdi Muhammad Tamrin, Muhammad Nurhidayah Nurhidayah Ramadhan, Muhammad Rohady Ramlan, Pratiwi Rosi, Eka Eman Salsabila, Nurul Ainun Syafaruddin, Andi Riska Andreani Syampturi, Eka Vebriyanti Yasmin, Muhammad