Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal of Economics, Management, Business, and Social Science
Avega, Agatha Christy
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Characteristics of Instagram Advertising and Intensity of Followers Viewing Advertising Content or Instagram Posts on Purchase Intentions Indarwati, Tias; Paksi, Yudhistira Rangga; Muhajir, Mohc Velian; Avega, Agatha Christy
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 3 (2021): September 2021
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v1i3.29

Abstract

The purpose of this study is to determine the chracacteristics of instagram between advertising and intensity of followers viewing advertising content or instagram posts on buying intentions of Kaos polos Surabaya. This study used a sample of 85 respondents. Multiple linear regression in SPSS software was used to analyze the collected data. The results of the study are to show there is a positive and significant chracacteristics of instagram between advertising and intensity of followers viewing advertising content or instagram posts on purcahse intentions of Kaos polos Surabaya..
Co-Authors Indarwati, Tias Muhajir, Mohc Velian Paksi, Yudhistira Rangga