International Journal of Economics, Management, Business, and Social Science
Vol. 1 No. 3 (2021): September 2021

Characteristics of Instagram Advertising and Intensity of Followers Viewing Advertising Content or Instagram Posts on Purchase Intentions

Indarwati, Tias (Unknown)
Paksi, Yudhistira Rangga (Unknown)
Muhajir, Mohc Velian (Unknown)
Avega, Agatha Christy (Unknown)

Article Info

Publish Date
12 Nov 2021

Abstract

The purpose of this study is to determine the chracacteristics of instagram between advertising and intensity of followers viewing advertising content or instagram posts on buying intentions of Kaos polos Surabaya. This study used a sample of 85 respondents. Multiple linear regression in SPSS software was used to analyze the collected data. The results of the study are to show there is a positive and significant chracacteristics of instagram between advertising and intensity of followers viewing advertising content or instagram posts on purcahse intentions of Kaos polos Surabaya..

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Journal Info
International Journal of Economics, Management, Business, and Social Science
Website

Abbrev

ijembis

Publisher

CV ODIS

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

International Journal of Economics, Management, Business, and Social Science (IJEMBIS) is a research journal in the discipline of economics, management, business and social science which is expected to contribute to a new or state-of-the-art for academic development or real-world applications, or ...