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All Journal Management Science Research Journal Journal of Artificial Intelligence and Digital Business Indonesian Journal of Applied and Industrial Sciences (ESA) Indonesian Journal of Advanced Research (IJAR) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Indonesian Journal of Innovation Multidisipliner Research Management Studies and Business Journal Accounting Studies and Tax Journal Indonesian Journal of Innovation Multidisipliner Research
Mulyani, Ana Susi
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The Concept of Entrepreneurship in a Business Perspective Priyadi, Hilman; Mulyani, Ana Susi
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i1.7571

Abstract

This material discusses the concept of entrepreneurship, theories that support the understanding of entrepreneurial phenomena, as well as the characteristics inherent in entrepreneurship. Entrepreneurship is defined as the process of creating something new, innovative and valuable. There are four main theories: economic, sociological, psychological, and behavioral, which provide different views on entrepreneurship. The concept of entrepreneurship includes the risk manager's ability to optimize resources to create useful products or businesses. Several definitions of entrepreneurship are presented by experts such as Ahmad Sanusi, Peter F. Drucker, and Soeharto Prawiro. Entrepreneurial characteristics include high commitment, creativity, innovation, independence, and perseverance. Through understanding these concepts and characteristics, society can respond to changing needs and realities with high initiative and creativity.
Social Responsibility in Business Sadewa, Dahva Puja; Mulyani, Ana Susi
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i1.7756

Abstract

Dynamic environmental changes due to internal and external factors force business people not only to increase profits and employment systems, but also to overcome social problems. The greater power an entrepreneur has, the greater his influence on the quality of life of society, both individually and in society. It even impacts every life in the world. This phenomenon gave rise to statements of corporate social responsibility (CSR). CSR emphasizes that corporate responsibility does not only apply to economic activities (generating profits for the sustainability of the company), but also social responsibility, including the environment. Social responsibility in business does not only focus on social responsibility that prioritizes humanism, love, concern for religion and morality, but also on the obligations that must be fulfilled by business. To solve social problems. Many things have been done consciously in developing CSR. This means that implementing CSR means investing in the development and continuity of a company, which is seen as a benefit, not a cost. CSR is still a global trend.
MANAGERIAL OWNERSHIP AS A MODERATION OF THE RELATIONSHIP BETWEEN RETURN ON ASSETS (ROA) AND PRICE BOOK VALUE (PBV) Mulyani, Ana Susi
Management Science Research Journal Vol. 2 No. 4 (2023): November 2023
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v2i3.79

Abstract

The aim of this research is to determine institutional ownership as a moderator of the relationship between return on assets (ROA) and price book value (PBV). The population in this research is all automotive and component sector companies listed on the Indonesia Stock Exchange for the period 2018 - 2021. The sample selected in this research using the purposive sampling method was 13 companies. The analytical method used is descriptive analysis research. The data analysis technique used is Moderating Regression Analysis (MRA). The research results show that: (1) Return On Assets (ROA) has a positive and significant effect on Price Book Value, (2) Institutional Ownership is unable to moderate the relationship between Return On Assets (ROA) and Price Book Value (PBV).
THE EFFECT OF LEVERAGE ON PROFITABILITY WITH ACTIVITY RATIO AS AN INTERVENING VARIABLE IN PROPERTY AND REAL ESTATE COMPANIES LISTED ON THE IDX 2017 - 2021 PERIOD Pasya, Syafira Meilia; Mahmudi, Bambang; Suryani, Emma; Rosyid, Abdul; Mulyani, Ana Susi
Management Science Research Journal Vol. 2 No. 4 (2023): November 2023
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v2i4.81

Abstract

Financial performance is an illustration of the company's success achievement can be interpreted as the results that have been achieved on various activities that have been carried out. This study aims to determine whether debt policy affects profitability with Activity Rattio as an intervening variable. The population of this study are Real Estate and Property companies listed on the Indonesia Stock Exchange for the period 2017-2021. The sampling in this study uses the Purposive Sampling method. Analysis of the data used in this research is Programming Software SPSS (Statistic Package for the social Sciens) for the windows 29 version. The results of this study indicate that (1) leverage as measured using the Debt To Asset Ratio (DAR) has no positive effect on Return On Assets (ROA); (2) leverage as measured using the Debt To Asset Ratio (DAR) has a positive effect on the activity ratio as measured using Total AIset Turnover (TATO); (3) the activity ratio as measured using Total Asset Turnover (TATO) has no positive effect on profitability as measured using Return On Assets (ROA); (4) activity risk cannot mediate the relationship between leverage and profitability in Property and Real Estate companies listed on the Indonesia Stock Exchange for the 2017-2021 period.
Starbucks Company Marketing Strategy in Facing the Covid-19 Pandemic: Case Study Report 2020 Hakim, Abi Azizul; Mulyani, Ana Susi
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i1.7430

Abstract

Starbucks is a global coffeehouse company known for its high-quality products and exceptional customer experience. However, the Covid-19 pandemic has had a significant negative impact on Starbucks' business, such as decreased sales, store closures and changes in consumer behavior. To overcome these challenges, Starbucks has implemented several effective marketing strategies, such as adapting product offerings, strengthening digital engagement, increasing customer loyalty, and expanding market reach. This case study aims to analyze the marketing strategy of the Starbucks company in facing the Covid-19 pandemic, based on their 2020 annual report. This case study uses a qualitative descriptive method, by collecting secondary data from the Starbucks annual report and other relevant sources. The results of this case study show that Starbucks' marketing strategy has succeeded in helping them maintain business performance, meet customer needs and expectations, and prepare for a better future.
Co-Authors Abdul Rosyid Akhmadi Akhmadi Al-Aziz, Muhammad Faqih Alfai, Mujid Andi Asep Supriadi Bahiroh, Eloh Dwi Puji Astuti Hakim, Abi Azizul Mahmudi, Bambang Pasya, Syafira Meilia Pratama, Hafidh Ahmad Rizqi Priyadi, Hilman Sadewa, Dahva Puja Suryani, Emma Utami, Khairunnisa Mulyan