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All Journal ELS Journal on Interdisciplinary Studies in Humanities
Dalyan, M.
Unknown Affiliation
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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The Study of Japanese Women in the Facial Treatment Advertisement: A Semiotics Perspective of Pierce’s Theory Andini, Citra; Sosrohadi, Somadi; Fairuz, Fairuz; Dalyan, M.; Fathu Rahman, Fakhriawan; Hasnia, Hasnia
ELS Journal on Interdisciplinary Studies in Humanities Vol. 5 No. 2 (2022): June
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.101 KB) | DOI: 10.34050/elsjish.v5i2.21592

Abstract

This study aims to reveal the beauty standards of Japanese women in the Facial Treatment Essence SK II advertisement and to describe the slogan “Rasakan kekuatan PITERA untuk kulit tampak sebening kristal” in the Facial Treatment Essence SK II advertisement so that it can influence consumers. Meanwhile, the beauty of cosmetic users is always physically visible, even the model to introduce this product is Imma, a virtual model girl created by CGI (Computer-generated Imagery). Some of the advantages in this product are visualized by Imma, namely bright and glowing white skin. Imma has become an icon for this product because the advantages that it offers are all seen in Imma, and the standard of beauty described by Japan and the way to be beautiful like this virtual model girl is to apply the Facial Treatment Essence SK II product. This research uses a qualitative descriptive method to analyze data which maps which include icons, indexes and symbols. The result of this research indicates that the Japanese beauty standards shown by this ad are like Imma and to have skin like her, the right skincare is Facial Treatment Essence SK II and according to its slogan, "Feel the power of PITERA for crystal clear skin".
The Influence of Language Use toward the Implementation of Public Service Ethics Suma, Mansyur; Misbah, Irwan; Sosrohadi, Somadi; Dalyan, M.
ELS Journal on Interdisciplinary Studies in Humanities Vol. 7 No. 4 (2024): DECEMBER
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/els-jish.v7i4.42281

Abstract

This study investigates the role of language in the implementation of public service ethics, with a focus on Hajj services at the Ministry of Religious Affairs in Makassar City. It examines both verbal and non-verbal communication strategies used by public service professionals to understand how language influences ethical decision-making and interactions between service providers and the public. The research aims to explore how language choices support accountability, fairness, and transparency while encouraging ethical conduct in public institutions. Using a case study approach, the study concentrates on the interactions between Hajj service officers and prospective pilgrims during the registration, guidance, and procedural explanation stages. Data collection includes participatory observation of language use and non-verbal cues, such as gestures and intonation. The findings emphasize that key language characteristics like clarity, politeness, empathy, and motivational language play a crucial role in creating positive service experiences and promoting ethical behavior. The study concludes that strategic language use in public service fosters trust, transparency, and cooperation, enhancing relationships between service providers and the public and reinforcing a culture of accountability in public institutions.
Co-Authors Citra Andini Fairuz Quzwain Fathu Rahman, Fakhriawan hasnia, Hasnia Misbah, Irwan Sosrohadi, Somadi Suma, Mansyur