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All Journal Management Analysis Journal Jurnal Ilmiah Edunomika (JIE)
NSS, RR Lulus Prapti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Corporate Social Responsibility Disclosure on Companies Listed in IDX Index Kusumawati, Citra Andriani; NSS, RR Lulus Prapti; Triyani, Dian
Management Analysis Journal Vol 10 No 4 (2021): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v10i4.50935

Abstract

The research is to analyze the affect of Profitability, Leverage and Industry Age, on CSR disclosure in industries listed in the IDX index. The information on the amount of industry research using purposive sampling procedures, obtained from 12 unchanged industries, is listed in the IDX index for the period 2014-2019. The research used is multiple linear regression analysis as well as panel information approach tested through Eviews 10 with fixed effect model to test hypotheses. The results of the research show profitability as well as leverage, most do not affect the CSR disclosure, as well as the age of the industry affects CSR disclosure.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI WORD OF MOUTH SEBAGAI VARIABEL INTERVENING Rizkiana, Citra; rieny, Sulistyorini; NSS, Rr Lulus Prapti; Triyani, Dian
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.14342

Abstract

This research examines the influence of Brand Image and Product Quality on Purchasing Decisions through Word of Mouth as an Intervening Variable (Case Study Grilled Chicken Arto Moro Pekalongan). The method used in this research is Partial Least Square (PLS) using SmartPLS version 3 software with a total of 91 research respondents. The research results show that Brand Image and Product Quality positively and significantly affect Purchasing Decisions and Word of Mouth. This research found that Word of Mouth positively and significantly affects Purchasing Decisions. Furthermore, this research examines the mediation of Word of Mouth in the relationship between Brand Image and Product Quality on Purchasing Decisions. The research results show that Word of Mouth can mediate the relationship between Brand Image and Product Quality on Purchasing Decisions.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI WORD OF MOUTH SEBAGAI VARIABEL INTERVENING Rizkiana, Citra; rieny, Sulistyorini; NSS, Rr Lulus Prapti; Triyani, Dian
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.14342

Abstract

This research examines the influence of Brand Image and Product Quality on Purchasing Decisions through Word of Mouth as an Intervening Variable (Case Study Grilled Chicken Arto Moro Pekalongan). The method used in this research is Partial Least Square (PLS) using SmartPLS version 3 software with a total of 91 research respondents. The research results show that Brand Image and Product Quality positively and significantly affect Purchasing Decisions and Word of Mouth. This research found that Word of Mouth positively and significantly affects Purchasing Decisions. Furthermore, this research examines the mediation of Word of Mouth in the relationship between Brand Image and Product Quality on Purchasing Decisions. The research results show that Word of Mouth can mediate the relationship between Brand Image and Product Quality on Purchasing Decisions.
Co-Authors Dian Triyani Kusumawati, Citra Andriani rieny, Sulistyorini Rizkiana, Citra