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Gunawan, William Ben
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Peningkatan Pengetahuan Strategi Bisnis Usaha Mikro Kecil dan Menengah Kolang-Kaling Di Kelurahan Jatirejo Semarang Gunawan, William Ben; Nisa, Safrilina Husnun; Gunawan, Alexander Ivan
Jurnal Dharma Bhakti Ekuitas Vol. 7 No. 2 (2023): Jurnal Dharma Bhakti Ekuitas
Publisher : Universitas Ekuitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/p3m.v7i2.625

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in improving community welfare, income distribution, and the distribution of goods and services. Although MSMEs are also affected by the contraction of economic activities, MSMEs have various potentials and resilience in developing the Indonesian economy. During the COVID-19 pandemic, KOKOLAKA MSME in Jatirejo suffered economic impacts and urgent challenges that need to be addressed. This community service aims to produce business strategy education modules and hold socializations to increase knowledge related to business strategies for MSMEs KOKOLAKA Jatirejo. The activity was carried out in the period from July to September 2021 in Jatirejo Village, Gunungpati District, Semarang City. Service activities begin with the collection of information, the preparation of modules, the implementation of socialization and education, and analysis and evaluation. There are differences in the knowledge of KOKOLAKA MSME’s personnel regarding business strategies before and after receiving significant education (p<0,000). The escalation of business strategies covering aspects of partnerships, distribution channels, transaction channels, and marketing as well as visuals is expected to increase revenue from KOKOLAKA MSMEs as a form of resilience to economic pressures during the COVID-19 pandemic. For further development, this activity can be held again with a larger number of participants or in the form of a program design that can measure the implementation of the participants’ knowledge from this educational program. Programs such as education about product innovation can also be held to support the sustainability of MSME businesses. Keywords: Business Strategy, UMKM, Community Service, Education, Jatirejo. Abstrak Usaha Mikro Kecil Menengah (UMKM) memainkan peran penting dalam meningkatkan kesejahteraan komunitas, kemerataan pendapatan, serta pendistribusian barang dan jasa. Meskipun UMKM turut terkena dampak dari kontraksi kegiatan ekonomi, UMKM memiliki berbagai potensi dan resiliensi dalam mengembangkan ekonomi Indonesia. Pada masa pandemi COVID-19, UMKM KOKOLAKA terkena dampak ekonomi dan urgensi tantangan yang harus dihadapi. Pengabdian masyarakat ini bertujuan untuk menghasilkan modul edukasi strategi bisnis dan mengadakan edukasi-sosialisasi agar dapat meningkatkan pengetahuan terkait strategi bisnis pada UMKM KOKOLAKA Jatirejo. Kegiatan dilaksanakan pada periode Juli sampai dengan September 2021 di Kelurahan Jatirejo, Kecamatan Gunungpati, Kota Semarang. Kegiatan pengabdian diawali dengan pengumpulan informasi, penyusunan modul, implementasi sosialisasi-edukasi, dan analisis serta evaluasi. Terdapat perbedaan pengetahuan pelaku UMKM KOKOLAKA mengenai strategi bisnis sebelum dan sesudah mendapatkan edukasi secara signifikan (p<0.000). Eskalasi strategi bisnis yang meliputi aspek kemitraan, saluran distribusi, saluran transaksi, dan pemasaran serta visual diharapkan dapat meningkatkan pendapatan dari UMKM KOKOLAKA sebagai bentuk resiliensi terhadap tekanan ekonomi di masa pandemi COVID-19. Untuk pengembangan lebih lanjut, kegiatan ini dapat diadakan kembali dengan jumlah partisipan yang lebih besar ataupun dilakukan tindak lanjut berupa perancangan program yang dapat mengukur implementasi secara mandiri dari partisipan program edukasi ini. Program lain seperti edukasi terkait inovasi produk juga dapat diselenggarakan untuk menunjang kelangsungan bisnis UMKM. Kata kunci: Strategi Bisnis, UMKM, Pengabdian Masyarakat, Edukasi, Jatirejo.
Pengaruh Emotional Labour dan Reward terhadap Performa Kerja Karyawan Divisi Pemasaran PT MI Gunawan, William Ben; Setyani, Angelica Herdyandra; Perwitasari, Ghazlina Putri
Studi Ilmu Manajemen dan Organisasi Vol. 5 No. 2 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i2.3139

Abstract

Purpose: This study aims to deepen the understanding of the influence of emotional labor ability and rewards on employee performance, with a case study focusing on PT MI.Methodology: This study used a quantitative approach by collecting data using a questionnaire from 30 employees of the marketing division of PT MI. Statistical analyses were performed to examine employee characteristics, the validity and reliability of the questionnaire, the dimensions of variables, and the links between variables, mainly using multiple linear regression.Results: The results indicate that rewards significantly affect job performance, while emotional labor does not have a significant impact. Both independent variables simultaneously and significantly influence job performance. The coefficient of determination of 62.3% indicates that emotional labor and rewards can explain 62.3% of the variability in job performance, while the remaining variability is explained by other factors.Conclusions: It is concluded that emotional labor does not affect work performance. While rewards have a significant effect on work performance. Emotional labor and rewards together significantly affect work performance. Emotional labor and rewards can predict 62.3% of the value of work performance.Limitations: We face a limitation in collecting a higher number of respondents due to the limited number of employees in the marketing division of PT MI.Contribution: This study found that financial and non-financial rewards significantly enhance job performance through intrinsic and extrinsic motivation and psychological contracts between employees and the organization. In contrast, the lack of a significant impact of emotional labor may be due to individual differences in managing emotions, job characteristics, and other dominant factors, such as technical skills and intrinsic motivation. These findings underscore the importance of rewards in improving employee performance and the need for further research on the role of emotional labor in various contexts.
Matching stage strategy development of PT Alam Sutera Realty Tbk: Diversification as key strategy for business sustainability Gunawan, William Ben
Review of Management, Accounting, and Business Studies Vol. 5 No. 2 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v5i2.5649

Abstract

This study investigated the strategic development of PT Alam Sutera Realty Tbk (ASRI), focusing on diversification as a key strategy for business sustainability amidst issues of undervalued stock and unstable financial performance. A comprehensive analysis of external and internal factors was conducted using frameworks such as PESTLE, Porter’s 5 Forces, Internal-External Matrix, TOWS Matrix, SPACE Matrix, Grand Strategy Matrix, Quantitative Strategic Planning Matrix (QSPM), Blue Ocean Recommendation, and Balanced Scorecard. The findings indicated that ASRI scored 3.21 on the Internal Factor Evaluation (IFE) and 3.29 on the External Factor Evaluation (EFE), placing it in the "Grow and Build" quadrant of the SPACE Matrix. This suggested strategies such as forward, backward, and horizontal integration, market penetration, market development, and product development. The Grand Strategy Matrix, supported by Competitive Profile Matrix (CPM) scores and industry growth data, advocated for diversification or new venture formation through joint ventures. QSPM analysis identified Product Development in Vertical Buildings and Sustainable Housing as ASRI’s most attractive and promising strategies. Vertical building development optimized land use and met rising urban market demands, while sustainable housing appealed to the environmentally conscious segment. Future recommendations for ASRI included increased investment in research and development, partnerships with green technology firms, and continuous market trend monitoring to ensure strategic relevance and effectiveness in the evolving real estate industry. This diversified approach aimed to leverage new market opportunities and strengthen ASRI’s market position through strategic expansion and collaboration.
Diversifikasi Dan Inovasi Produk Berbahan Dasar Kolang-Kaling Di Kelurahan Jatirejo, Kecamatan Gunungpati, Kota Semarang Gunawan, William Ben; Febriyanti, Monica Sofchah; Nashera, Auliana; Sari, Dyah Kartika
JCSE: Journal of Community Service and Empowerment Vol. 3 No. 2 (2022): JCSE Oktober 2022
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jcse.v3i2.84

Abstract

Pengabdian kepada masyarakat perlu didasari oleh rasa tulus dan ikhlas, karena sudah menjadi kewajiban bagi mahasiswa untuk mengabdi kepada masyarakat dengan membantu dan memberikan pelayanan kepada masyarakat. Sebagaimana diketahui bahwa salah satu fungsi Tri Dharma yang perlu dicapai oleh setiap perguruan tinggi di Indonesia. Melalui kegiatan Kuliah Kerja Nyata (KKN), mahasiswa Universitas Diponegoro tergerak untuk melakukan kegiatan pengabdian dengan topik “Diversifikasi Produk Hasil Olahan Kolang-Kaling di Kelurahan Jatirejo, Kecamatan Gunungpati, Semarang”. Diversifikasi pemanfaatan kolang-kaling bertujuan untuk memaksimalkan potensi yang ada di Kelurahan Jatirejo sebagai desa wisata yang dikenal akan hasil produksi kolang-kaling. Kegiatan pengabdian dilaksanakan pada bulan Juni 2021 – Agustus 2021, selama 45 hari pelaksanaan aktif. Lokasi pengabdian berada di Kelurahan Jatirejo dan Kelurahan Kandri yang berlokasi di Kecamatan Gunungpati, Kota Semarang. Pengabdian dilaksanakan secara hybrid, yaitu secara daring dan luring. Pelaksanaan pengabdian terbagi menjadi 2 tahap, yaitu Tahap Persiapan dan Tahap Pelaksanaan. Hasil utama dari kegiatan pengabdian ini adalah pembuatan diversifikasi produk berbahan dasar kolang-kaling seperti Makanan Tambahan KOLAKA, GELALING, BOBALING, Sabun Kolang-Kaling, dan Briket dari Limbah Kulit Kolang-Kaling. Berdasarkan hasil dari pelaksanaan kegiatan, pihak mitra menyambut baik ide diversifikasi produk kolang-kaling di luar produk makanan. Hal tersebut diharapkan dapat diadopsi oleh masyarakat Jatirejo agar dapat memaksimalkan potensi desa sebagai penghasil kolang-kaling sekaligus penghasil berbagai produk berbahan dasar kolang-kaling, sehingga kegiatan perekonomian di Unit Usaha Mikro, Kecil, dan Menengah (UMKM) Jatirejo diharapkan dapat meningkat, terutama setelah masa pandemi Covid-19 berlalu.
The Strategic Approach to Recruitment and Selection at WIKA Rekayasa Konstruksi: Implication and Recommendation Gunawan, William Ben; Oktavia, Yesica Dyah; Budiman, Arif Harry; Diptawibowo, Narendra Diwangkara
Contemporary Public Administration Review Vol. 2 No. 2 (2025): Contemporary Public Administration Review (CoPAR)
Publisher : Department of Public Administration, Parahyangan Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/copar.v2i2.8733.120-142

Abstract

Recruitment and selection are critical components of human resource management, as they directly influence an organization’s ability to attract, identify, and retain top talent in a competitive industry. Despite extensive literature on recruitment strategies, limited research examines the integration of these practices with long-term organizational goals in Indonesian construction firms. This study explores the strategic recruitment and selection processes at WIKA Rekayasa Konstruksi (WRK), a subsidiary of PT Wijaya Karya Tbk (WIKA), and their impact on the quality of human resources as well as organizational performance. This study seeks to address this gap by analyzing WRK’s methodologies, assessing their effectiveness, and offering strategic recommendations for improvement. This research employed a descriptive qualitative approach, the data was collected through interviews with a key informant, WRK’s Senior Manager of the Human Capital division. The findings reveal that while WRK employs comprehensive methods—such as competitive salary offerings, digital recruitment platforms, and multi-stage evaluations—there is room for improvement in aligning recruitment practices with strategic objectives and enhancing transparency in cost-related communication during post-selection stages. This research contributes to the academic discourse by highlighting best practices and challenges in recruitment within the construction sector, offering actionable insights for organizations aiming to optimize human resource management strategies.
MSME Sustainability as the Key to Sustainability: Role and Contribution of MSMEs to Sustainability with a Bibliometric Approach and Literature Review Gunawan, William Ben
Equator Journal of Management and Entrepreneurship (EJME) Vol 13, No 1 (2025): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v13i1.89630

Abstract

This study explores the contribution of micro, small, and medium enterprises (MSMEs) to sustainability through bibliometric analysis and a literature review, focusing on their role in supporting economic, environmental, and social sustainability in Indonesia. A bibliometric approach was employed to evaluate research trends, publication patterns, and the distribution of studies by country in literature published between 2019 and 2024. Literature searches were conducted in the Scopus database using the keywords "SME*" or "MSME*" and "sustainability," yielding 962 relevant documents. Analysis using VOSviewer identified frequently recurring keywords and mapped research clusters related to the contributions of MSMEs. The key findings indicate that MSMEs play a crucial role in achieving sustainability goals, despite facing challenges such as limited resources and restricted access to technology. Through innovation, collaboration, and appropriate policy support, MSMEs have the potential to overcome these barriers. The implications of this study highlight the importance of a multidimensional approach involving all stakeholders, including government, the private sector, and local communities. Strategic efforts such as adopting sustainable business practices, leveraging modern technologies, and enhancing capacity through training are essential to strengthening MSMEs' contributions to sustainability. The study concludes that MSMEs' role is not only significant for the economy but also has broad implications for environmental and social sustainability, underscoring the need for comprehensive support to empower MSMEs in addressing global challenges.
Revisiting the Interlink between Artificial Intelligence, Market Competition, and Consumer Behaviour Gunawan, William Ben
JAMI: Jurnal Ahli Muda Indonesia Vol. 6 No. 1 (2025): Juni 2025
Publisher : Akademi Komunitas Negeri Putra Sang Fajar Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46510/jami.v6i1.356

Abstract

Backgrounds. Artificial Intelligence (AI) has emerged as a transformative force in modern business, influencing competitive dynamics and reshaping consumer behavior. As AI applications expand across industries, understanding their strategic impact on market competition and consumer engagement becomes increasingly vital for business sustainability and innovation. Methods. This study employs a mixed-method approach combining bibliometric analysis and systematic literature review to examine the interrelationship between AI, market competition, and consumer behaviour. Bibliometric analysis was conducted using the Scopus database for the period 2015–2025, with VOSviewer utilized to map keyword co-occurrences and thematic clusters. Subsequently, a qualitative literature review was performed on thematically relevant and highly cited articles to extract insights on AI’s practical implementations, competitive implications, consumer analytics, and ethical concerns. Results. The findings reveal a marked increase in scholarly attention to AI-driven business strategies, particularly between 2023 and 2024. AI is shown to influence market competition by enhancing operational efficiency, fostering innovation, supporting data-driven decision-making, and improving strategic adaptability. In terms of consumer behaviour, AI enables pattern recognition, real-time responsiveness, personalized marketing, and demand forecasting, contributing to customer satisfaction and loyalty. Additionally, AI-powered business operations—such as dynamic pricing and product recommendation systems—further optimize performance. However, ethical challenges, including data privacy, algorithmic bias, and regulatory gaps, underscore the need for responsible AI adoption. Conclusions. AI serves as both a technological enabler and strategic asset in contemporary business ecosystems. Its influence extends beyond automation, offering firms competitive advantage through improved agility and consumer-centered strategies. To fully leverage AI’s potential, businesses must balance innovation with ethical considerations, ensuring transparent governance and human oversight in AI integration.
Strategic and sustainable human resource management: Twin weapon for achieving competitive advantage in organization Gunawan, William Ben; Mikhail, Lukas
Priviet Social Sciences Journal Vol. 5 No. 6 (2025): June 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i6.401

Abstract

This perspective explores the integration of strategic human resource management (strategic HRM) and sustainable human resource management (sustainable HRM) as a dual strategy for organizational competitive advantage. Strategic HRM focuses on aligning HR policies with business goals to maximize employee engagement, innovation, and productivity, thereby enhancing organizational performance. Key strategic HRM practices include performance management, talent development, and fostering a cohesive company culture that values inclusivity and adaptability. However, strategic HRM’s strategic focus often prioritizes immediate organizational needs over long-term societal concerns. In contrast, sustainable HRM emphasizes a broader, long-term perspective, addressing economic, social, and environmental impacts. This approach integrates multi-stakeholder engagement, ethical practices, and a commitment to societal well-being, thus ensuring the organization’s resilience and sustainability. The research highlights the evolving nature of HRM, noting that the contemporary business landscape requires organizations to balance financial success with social responsibility and environmental stewardship. The findings underscore the complementary nature of strategic HRM and sustainable HRM. While strategic HRM drives performance and competitive advantage, sustainable HRM ensures ethical governance and societal impact. Implementing both approaches enhances organizational adaptability, employee satisfaction, and long-term success. This paper concludes with strategic recommendations for HR leaders, emphasizing the need for strategic alignment, stakeholder engagement, and flexible HR practices that promote both organizational excellence and sustainability.
Elucidating Indonesia’s palm oil supply chain trends: A bibliometric approach Gunawan, William Ben
Journal of Sustainability, Society, and Eco-Welfare Vol. 3 No. 1: July (2025)
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jssew.v3i1.2025.1852

Abstract

Background: Indonesia’s palm oil supply chain (POSC) plays a critical role in the global economy, contributing over 60% of the world’s crude palm oil (CPO) supply. Despite extensive research on palm oil production and sustainability, there remains a lack of comprehensive bibliometric analysis that maps the evolution of POSC research, identifies key knowledge gaps, and highlights emerging trends. Methods: This study addresses this gap by employing a bibliometric approach to analyze academic research on POSC from 2007 to 2024. Using Scopus data and VOSviewer for visualization, the study identifies key trends, influential authors, research hotspots, and international collaborations. Findings: Results show a significant increase in publications since 2016, driven by global concerns over sustainability, climate change, and the social impacts of palm oil production. Indonesia leads research output, with international collaborations predominantly involving Malaysia and the United States. The findings reveal a shift toward sustainability research, emphasizing environmental challenges, smallholder inclusion, and technological innovations. Conclusion: This study contributes to the literature by providing a systematic mapping of POSC research, highlighting underexplored areas such as supply chain transparency and the role of palm oil in biofuels. Future research should focus on balancing economic development with environmental stewardship and leveraging interdisciplinary approaches to address sustainability challenges. Novelty/Originality of this article: highlights the growing intersection of POSC research with sustainability, technological innovation, and policy development, offering valuable insights for industry stakeholders, policymakers, and researchers.
Cost of Capital Revisited: Trends and Insights via Bibliometric Analysis and Literature Review Gunawan, William Ben
Klabat Journal of Management Vol. 6 No. 2 (2025): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v6i2.1322.135-150

Abstract

This study explores the evolving landscape of cost of capital research through a bibliometric analysis and literature review. Examining publications from the Scopus database, the research identifies significant trends in scholarly output and country contributions over the past two decades. The bibliometric analysis reveals key thematic clusters, such as investment, risk, and capital structure, and highlights shifts in popular keywords over time. Concurrently, a comprehensive literature review synthesizes findings on the crucial importance of the cost of capital for business performance, sustainability, and competitive advantage. It also elucidates various strategies and solutions for its effective management and improvement. The study provides insights into the practical implications of optimizing the cost of capital for businesses and organizations, contributing to a holistic understanding of its role in financial decision-making.
Co-Authors Budiman, Arif Harry Diptawibowo, Narendra Diwangkara Febriyanti, Monica Sofchah Gunawan, Alexander Ivan Heikal, Jerry Mikhail, Lukas Mulyo, Iksan Adityo Nashera, Auliana Nisa Rahmawati, Nisa Nisa, Safrilina Husnun Oktavia, Yesica Dyah Perwitasari, Ghazlina Putri Rahman, Abdu Sari, Dyah Kartika Setyani, Angelica Herdyandra Setyaningsih, Putri Anggraini