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All Journal Katalogis Jurnal Sinar Manajemen International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Kolaboratif Sains Jurnal Penelitian Pendidikan Indonesia IECON: International Economics and Business Conference
Akkas, Nasrulhak
Fakultas Ekonomi Dan Bisnis, Universitas Muhammadiyah Palu, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Katalogis

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PENGARUH KOMUNIKASI PEMASARAN TERPADU TERHADAP CITRA PERUSAHAAN DAN DAMPAKNYA TERHADAP KEPUASAN PELANGGAN MEMBELI MOBIL PADA P.T. HADJI KALLA CABANG PALU Akkas, Nasruhlhak
Katalogis Vol 4, No 1 (2016)
Publisher : Katalogis

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Abstract

This study is aims: 1) to seek and analyze the influence of Integrated Marketing Communication on corporate image of P.T. Hadji Kalla, Branch of Palu and 2) to seek and analyze the influence of corporate image on customer satisfaction in buying cars in P.T. Hadji Kalla, Branch of Palu. The research method is causal-descriptive. Population of the study consists of people who bought cars from P.T. Hadji Kalla, Branch of Palu and 180 people selected as samples throught probability sampling with systematic sampling. Method of analysis is quantitative descriptive and the analisis tool is Structure Equation Modeling (SEM). the results show that; 1) Integrated Marketing Communication positive and significant influence on P.T. Hadji Kalla’s image; 2) corporate image positive and significant influence on customer’s satisfaction in buying cars in P.T. Hadji Kalla, branch of Palu.
Co-Authors Annas Hidayat Dj Sipanabi Awaludin Budi Arnawa, I Made Burhanuddin Burhanuddin Burhanuddin Dicky Yusuf Farid Farid Farid Farid Farid Farid, Farid Guasmin Haris Abd Kadir I Made Budi Arnawa Irma Safitri A Janudin Iva Nuranifa Leopold Merik Mande, Henni Marwana, Marwana Marwana, Marwana Rajindra Salmiati Salmiati Salmiati Salmiati Salmiati, Salmiati Sarifuddin T Sirajudin Sitti Nur Fadillah Umar Wahba, Wahba