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All Journal International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Kolaboratif Sains
Haris Abd Kadir
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Influence of Social Media Marketing and Brand Image on the Purchase of Nasa Products at VCN Store Palu Sarifuddin T; Nasrulhak Akkas; Guasmin; Haris Abd Kadir; Dicky Yusuf
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 3: July 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i3.5911

Abstract

This study aims to analyze the influence of social media marketing and brand image on purchasing decisions at Vidia Cindya Novita Store Palu. This study uses primary data collected through questionnaires from 78 store customer respondents. The data analysis technique uses multiple linear regression. The results of the study indicate that social media marketing and brand image simultaneously have a significant effect on purchasing decisions. Partially, social media marketing and brand image each have a positive and significant effect on purchasing decisions. Social media marketing provides an effective contribution in building brand awareness and influencing consumer attitudes. While a positive brand image can increase consumer trust and preference for a product. In conclusion, social media marketing and brand image are important factors that need to be considered by stores in an effort to improve consumer purchasing decisions.
The Influence of Financial Management on the Financial Management Performance Of MSMEs (Case Study in a Forest Café in Palu City) Rajindra; Burhanuddin; Haris Abd Kadir; Jasmin
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 4: October 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i3.5892

Abstract

The purpose of this study is to find out the Influence of Financial Management on the Financial Management Performance of MSMEs: A Case Study at the Palu City Forest Cafe. This study uses causal descriptive methods and simple Linear Regression analysis techniques. The sample withdrawal technique is a probality sampling technique or simple random sampling, which is with a sample number of 100 respondents. The results of this study show that the variables of planning, recording, reporting, and evaluation have a positive effect on financial management performance with a significance value of F ? 0.000 < 0.05 Then the planning variable also partially has a positive effect on Financial Management Performance with a significance value of ? 0.006 < 0.05 and the partial planning variable also has a positive influence on Financial Management Performance with a significance value of less than ? 0.001< 0.05 The partial reporting variable also has a positive influence on Financial Management Performance with a significance value less than ? 0.000< 0.05 The partial evaluation variable also has a positive influence on Financial Management Performance with a significance value less than ? 0.00< 0.05.
Pengaruh Penempatan Kerja dan Budaya Kerja Terhadap Semangat Kerja pada PT. Perusahaan Listrik Negara (PLN) Unit Pelaksana Transmisi Palu: The Influence of Job Placement and Work Culture on Work Morale at PT. Perusahaan Listrik Negara (PLN) Palu Transmission Implementation Unit Rukhayati; Muthmainah; Farid; Haris Abd Kadir; Selma Yulianur
Jurnal Kolaboratif Sains Vol. 8 No. 1: Januari 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i1.6801

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh penempatan kerja dan budaya kerja terhadap semangat kerja karyawan pada PT PLN Unit Pelaksana Transmisi Palu. Penelitian ini merupakan penelitian kuantitatif. Data dikumpulkan melalui kuesioner yang dibagikan kepada 33 karyawan. Teknik analisis data yang digunakan adalah analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa: (1) Penempatan kerja dan budaya kerja secara simultan berpengaruh signifikan terhadap semangat kerja karyawan; (2) Penempatan kerja berpengaruh positif dan signifikan terhadap semangat kerja karyawan; (3) Budaya kerja berpengaruh positif dan signifikan terhadap semangat kerja karyawan.
The Effect of Additional Employee Income on the Performance of State Civil Apparatus at the Regional Research and Innovation Agency of Central Sulawesi Province Haris Abd Kadir; Awaluddin; Abdul Rahman
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 3: July 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v7i3.8157

Abstract

This study aims to analyse the effect of work productivity and work discipline on employee performance at the Regional Research and Innovation Agency of Central Sulawesi Province. The research method uses a quantitative approach with multiple linear regression analysis. The research sample amounted to 48 respondents. The results showed that simultaneously work productivity and work discipline had a significant effect on employee performance with an F-count value of 22,114 and a significance of 0.000. Partially, work productivity has a positive and significant effect on employee performance with a regression coefficient of 1.077 and a significance of 0.022. The work discipline variable also has a positive and significant effect on employee performance with a regression coefficient of 1.853 and a significance of 0.003. . The R-square value of 0.496 indicates that the work productivity and work discipline variables are able to explain the variation in employee performance by 49.6%, while the remaining 50.4% is explained by other variables not studied. This research makes an important contribution to the development of human resource management in the public sector, especially in efforts to improve employee performance through optimising productivity and work discipline.
Co-Authors Abdul Rahman Akkas, Nasrulhak Awaluddin Burhanuddin Dicky Yusuf Farid Guasmin Jasmin Muthmainah Rajindra Rukhayati Sarifuddin T Selma Yulianur