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ISLAMIC MARKETING STRATEGY IN BUILDING INDONESIA'S HALAL BUSINESS ECOSYSTEM Harjadi, Dikdik; Kartika, Neng Evi; Gunawan, Wely Hadi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.3297

The development of the business industry in Indonesia becomes the most potential market share for other countries. Sharia business is now a lifestyle (lifestyle) of a person in this modern era. The demand for halal and Muslim-friendly (moslem friendly) products is increasing. The importance of a halal business ecosystem to ensure goodness and blessings in consuming products for Muslims needs to be prioritized. This research uses descriptive research methods with quantitative methods. The number of business people in Kuningan regency is 55,486 actors. Samples used in the study as many as 400 business people. The results of this study are variables studied, namely Business Legality, Halal Certification and Labelization on products, and Islamic marketing strategy has a positive influence on the realization of the Indonesian Halal Business Ecosystem, one of which is in Kuningan Regency. Keywords: Legality of Business, Halal Certification and Labelization, Islamic Marketing Strategy, Halal Business Ecosystem.

Optimalisasi Penyerapan Zakat Melalui Konsep Islamic Marketing Neng Evi Kartika
Improvement: Jurnal Manajemen dan Bisnis Vol 1, No 2 (2021): Volume 1 No. 2 September 2021
Publisher : UMSurabaya Publishing

Zakat is an obligation that must be carried out by a Muslim and a special instrument which can improve the life of various groups with both positions become muzakki and mustahik. Absorption potential of zakat is minimal and has not touched many people are required to tithe. One contributing factor could be seen from the management failed to give satisfaction and confidence. This study aims to determine how big are influential Islamic Marketing concept consisting of Rabbaniyyah, akhlaqiyah, al-waqi'iyah and insaniyah in the management and sequestration potential of zakat is done by amil zakat institutions in Indonesia. The analysis of this study used a questionnaire to test validity, and Reliability of simple linear regression analysis. The results showed that the concept of Islamic Marketing potential positive influence in the management of zakat to the value of R Square 59.45%, meaning that the factors that influence the management of zakat potential can be explained by the independent variables (the concept of Islamic Marketing) and the remaining 40.55% is influenced by other factors not examined in this study.Zakat merupakan kewajiban yang harus dilaksanakan oleh seorang Muslim dan merupakaninstrumen yang istimewa dimana bisa menyejahterakan berbagai kalangan dengan posisi baik menjadi muzakki maupun mustahik. Penyerapan potensi zakat masih minim dan belum menyentuh banyak kalangan wajib berzakat. Salah satu faktor penyebabnya bisa dilihat dari pengelolaan yang kurang memberikan kepuasan dan kepercayaan. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh konsep Islamic Marketing yang terdiri dari Rabbaniyyah, akhlaqiyah, al-waqi’iyah dan insaniyah dalam pengelolaan dan penyerapan potensi zakat yang dilakukan oleh lembaga amil zakat di Indonesia. Analisis penelitian ini menggunakan kuesioner dengan uji validitas, realiabilitas dan analisis regresi linier sederhana. Hasil penelitian menunjukan bahwa konsep Islamic Marketing berpengaruh positif dalam pengelolaan potensi zakat dengan nilai R Square 59.45%, artinya faktor-faktor yang mempengaruhi pengelolaan potensi zakat dapat dijelaskan oleh variabel independen (konsep Islamic Marketing) dan sisanya sebesar 40.55% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.Keyword: Islamic Marketing; Role of Zakat; Islamic Marketing; Zakat; Stata

PEMBERDAYAAN MASYARAKAT MELALUI INOVASI PRODUK UNTUK MENINGKATKAN PEREKONOMIAN DI DESA LENGKONG KECAMATAN GARAWANGI KABUPATEN KUNINGAN JAWA BARAT Wely Hadi Gunawan; Neng Evi Kartika
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 4 (2021)
Publisher : Universitas Majalengka

Pemanfaatan potensi desa merupakan upaya yang senatiasa dilakukan pemerintah untuk meningkatkan kesejahteraan masyarakat desa itu sendiri. Namun karena kurangnya kreativitas masyarakat dalam hal pengemasan makanan, kurangnya pengetahuan dalam mengembangkan produk yang ada, dan kurangnya pengetahuandalam hal pemasaran makanan sehingga menyebabkan keterbatasan pengetahuan masyarakat dalam mengelola potensi desa yang ada ini menjadikan faktor utama terhambatnya kemajuan dari desa tersebut. Desa Lengkong Kecamatan Garawangi Kabupaten Kuningan merupakan penghasil makanan khas salah satunya reginang yang terbuat dari beras ketan yang dikeringkan. Ada juga aneka kripik, namum bahan baku yang didapat berasal dari desa lain. Perlu diketahui UMKM desa Lengkong Kecamatan Garawangi cukup baik. Pada kesempatan ini pengabdian masyarakat yang dilaksanakan seminar dan pelatihan agar mampu melakukan inovasi produk, diadakan seminar dan pelatihan mengurus PIRT, dan seminar dan pelatihan digital marketing

Peningkatan Usaha Koperasi Wisata Berbasis Potensi Desa Kartika, Neng Evi; Syafrudin, Oding
Berdikari: Jurnal Inovasi dan Penerapan Ipteks Vol 11, No 2 (2023): August
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/berdikari.v11i2.13659

The village environment in West Java presents beautiful and enchanting natural views. This natural potential can be managed in such a way that it can improve the regional economy. Management can be done through economic institutions, such as cooperatives with a specific business unit, namely tourism or Tourism Cooperatives. This community service activity aims to increase understanding of running a business through legal entity tourism cooperatives, developing tourism cooperative businesses, assisting with the legality of cooperative institutions, and assisting in obtaining business permits through online single submission (OSS). This activity uses the participatory rural appraisal (PRA) method to make conducting community economic business development activities based on village potential easier. The result of this activity is that the cooperative management community has a tourism business development plan document in accordance with the KBLI, strategic plan, work plan, and follow-up to each business development program. Tourism Cooperatives already have complete legality accompanied by various business permits such as Notarial Deeds, Ministry of Law and Human Rights Deeds, Business Permit Numbers (NIB), and Licensing for each business unit owned, with adequate cooperative organizational structure and completeness.

PRODUCT DIFFERENTIATION AND BRAND AWARENESS STRATEGIES IN INCREASING INTEREST IN BECOMING SHARIA BANKING CUSTOMERS Kartika, Neng Evi; Hardjadi, Dikdik; Gunawan, Wely Hadi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.11779

Islamic banking is a type of financial institution whose activities are based on sharia principles which aim to be free from usury. In the development of attracting people to become sharia banking customers, there are obstacles, especially in the marketing sector. So an appropriate marketing strategy is needed, so that sharia banking can be accepted by the public. In this research, as a form of sharia banking to win the competition, a product must be created that is different from similar products, this difference is called product differentiation. Apart from that, companies need to raise public awareness of their existence with a positive and innovative impression through the products they offer. This research uses descriptive quantitative research with a sample size of 100 people. The results of this research show that together product differentiation and brand awareness influence interest in becoming a customer; (2) product differentiation has a positive effect on purchasing interest; (3) brand awareness has a positive effect on purchasing interest.

Strategi Pengembangan Bisnis, Brand Awareness dan Transformasi Digital menuju Koperasi Modern Neng Evi Kartika; Dikdik Hardjadi; Oding Syafrudin
LOGIKA : Jurnal Penelitian Universitas Kuningan Vol 14 No 02 (2023)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/logika.v14i02.8899

Very rapid technological changes provide challenges for the cooperative business world. The presence of this technology forces cooperatives to start changing into modern cooperatives. The existence of Law No. 11 of 2020 concerning Job Creation makes it easier for cooperatives to continue to grow, but in fact many people consider cooperatives to be underdeveloped financial institutions. This research results in the fact that public brand awareness of cooperatives is still very low, this is a challenge in itself for cooperatives to be able to carry out rebranding, through digital transformation which has a positive influence towards modern cooperatives, so that the higher the brand awareness of cooperatives, the more they will start implementing business development strategies. right. This research uses a descriptive quantitative method with the results of this research showing a positive influence between cooperative business development strategies, brand awareness and digital transformation towards modern cooperatives. Perubahan teknologi yang sangat cepat memberikan tantangan tersendiri untuk dunia usaha koperasi. Hadirnya teknologi ini memaksa koperasi untuk mulai beralih menjadi koperasi modern. Adanya UU No 11 tahun 2020 tentang Cipta kerja memberikan kemudahan bagi koperasi untuk terus bertumbuh, tetapi naytanya banyak masyarakt yang tmenganngap koperasi itu lembaga keuangan tertinggal. Pada penelitian ini menghasilkan bawa Brand awareness masyarakat terhadap koperasi masih sangat rendah, hal ini menjadi sebuah tantangan tersendiri untuk koperasi dapat melakukan rebranding, melalui transformasi digital yang mana memberikan pengaruh positif Menuju koperasi modern, sehingga semakin tinggi brand awareness koperasi akan mulai melakukan strategi pengembangan Bisnis yang tepat. Penelitian ini menggunakan metode kuantitaif deskriptif dengan hasil dari penelitian ini terdapat pengaruh positif antara strategi pengembangan usaha koperasi, brand awareness dan transformasi digital menuju koperasi modern.

PRODUCT DIFFERENTIATION AND BRAND AWARENESS STRATEGIES IN INCREASING INTEREST IN BECOMING SHARIA BANKING CUSTOMERS Kartika, Neng Evi; Hardjadi, Dikdik; Gunawan, Wely Hadi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.11779

Islamic banking is a type of financial institution whose activities are based on sharia principles which aim to be free from usury. In the development of attracting people to become sharia banking customers, there are obstacles, especially in the marketing sector. So an appropriate marketing strategy is needed, so that sharia banking can be accepted by the public. In this research, as a form of sharia banking to win the competition, a product must be created that is different from similar products, this difference is called product differentiation. Apart from that, companies need to raise public awareness of their existence with a positive and innovative impression through the products they offer. This research uses descriptive quantitative research with a sample size of 100 people. The results of this research show that together product differentiation and brand awareness influence interest in becoming a customer; (2) product differentiation has a positive effect on purchasing interest; (3) brand awareness has a positive effect on purchasing interest.

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