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All Journal Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Wiga : Jurnal Penelitian Ilmu Ekonomi
Macnico, Peter
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Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences Veterinary

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ANALISA IMPLEMENTASI MANAJEMEN RANTAI PASOK BERBASIS ERP PADA SISTEM DISTRIBUSI PT SEMEN INDONESIA TBK Fidia; Macnico, Peter; Christini, Julia; Sandra, Novi; Nuraeni, Yuni; Laulita, Nasar Buntu; Cuandra, Fendy
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 3 (2022): May 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i3.135

Abstract

PT Semen Indonesia (Limited Company) is one of the largest companies in Indonesia that produces cement. The application of the ERP-based Supply Chain Management concept to the distribution system of PT Semen Indonesia is needed to fulfill the needs of end customers. This analysis aims to measure the performance of supply chain core processes in companies that have links ranging from the flow of raw materials from suppliers to the hands of final consumers, as well as ERP implementation in order to find out the positive and negative impacts of ERP implementation at PT Semen Indonesia in improving the distribution system. The research method used is qualitative by collecting related data and studies of documentation to map the ERP-based Supply Chain implementation at PT. Semen Indonesia, especially in the final product distribution process. The result achieved is to get a comparison between the positive and negative impacts of ERP implementation at PT Semen Indonesia in improving the distribution process. ERP implementation at PT Semen Gresik has a good impact on the effectiveness and efficiency of the distribution system improvement process, but also has consequences for the effectiveness and efficiency obtained. While the results of the analysis through business process modeling, the cement distribution process in the research object is included in the Supply Chain Operations Reference (SCOR) delivery process with the category of stocked product companies. Activities in the business process do not all follow the activities at SCOR, there is one activity that is not appropriate, namely providing proof of payment to customers, because the initial payment mechanism implemented by PT. Semen Indonesia.
Streaming Popularity: Analyzing the Competition of SVOD Brands in Achieving Preferences and Loyalty of Generation Z Macnico, Peter; Christiarini, Renny; Purwianti, Lily
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 14 No. 2 (2024): September 2024
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v14i2.1227

Abstract

This study investigates the impact of brand experience, brand trust, brand image and  brand awareness on brand loyalty among Generation Z customers. As competition intensifies in the Subscription Video On Demand (SVOD) industry, particularly with Generation Z’s increasing influence, SVOD brands strive to differentiate themselves through distinct logos, enhanced user experiences, and intuitive applications. The research is set in the context of Batam, where 259 Generation Z customers participated in the study via a questionnaire distributed through Google Forms. The questionnaire employed a 5-point Likert scale to measure various brand-related factors. Respondents were selected using purposive sampling. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results demonstrate that brand experience has a significant positive impact on brand image, brand trust, and brand loyalty. Similarly, brand awareness positively affects both brand image and brand trust. However, brand awareness does not significantly influence brand loyalty, nor does brand trust significantly affect loyalty. Additionally, brand image has no significant impact on brand trust. The findings underscore the pivotal role of brand experience and brand image in fostering loyalty among Generation Z customers, offering valuable insights for SVOD brands aiming to enhance their market position.
ANALISA PENGELOLAAN PERMINTAAN DAN KAPASITAS PADA UMKM RnS DI KOTA BATAM Fidia; Macnico, Peter; Christini, Julia; Sandra, Novi; Sembiring, Diamend Tino; Vivianti, Weni; Willam
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v1i4.317

Abstract

The RnS beauty salon is a business or service in the field of beauty that provides a variety of treatments.  By carrying out various strategies in its marketing so that RnS Salon can be known by many people.  This research uses descriptive analysis technique of primary data.  The primary data was obtained from an interview with the owner of the RnS salon. The purpose of this study was to find out how RnS salons deal with these customer requests.  This RnS is still not optimal in marketing because it only uses electronic media such as Facebook and Instagram and that's why most are not familiar with this RnS salon and reduce the pattern of demand for RnS salons.  This RnS salon needs to be innovative in marketing that will be shown to consumers
PENGEMBANGAN UMKM SPIRULINABATAM.ID MELALUI MEDIA SOSIAL DAN ANALISA KONSUMEN Putra, Edy Yulianto; Fahlevi, Renza; Fidia; Macnico, Peter; Willam
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 1 (2022): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v2i1.515

Abstract

Spirulinabatam.Id is a digital MSME engaged in organic health and beauty. The purpose of this research is to analyze segmentation and consumer data on the development of Spirulinabatam.Id MSMEs. This study used observation and survey methods in the form of a questionnaire. Data obtained from interviews with Spirulinabatam.Id partners and questionnaires were distributed online via social media. The respondents used were 42 people who were consumers or customers who had purchased at Spirulinabatam. The results after implementation indicated that Spirulinabatam.Id experienced considerable development with increased transactions made and an increase in new audiences and followers before and after implementation.
Co-Authors Christiarini, Renny Christini, Julia Cuandra, Fendy Fahlevi, Renza Fidia Laulita, Nasar Buntu Lily Purwianti Nuraeni, Yuni Putra, Edy Yulianto Sandra, Novi Sembiring, Diamend Tino Vivianti, Weni Willam