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All Journal Jurnal Manajemen Terapan dan Keuangan Journal of Business & Banking Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi J-MAS (Jurnal Manajemen dan Sains) Sketsa Bisnis Jurnal Manajemen Strategi dan Aplikasi Bisnis YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Journal of Global Business and Management Review Jurnal Ilmiah Manajemen Kesatuan Journal of Entrepreneurship & Business Jurnal Manajemen Bisnis dan Keuangan Jurnal Ekonomi dan Manajemen Indonesia Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage Mestaka: Jurnal Pengabdian Kepada Masyarakat Paradoks : Jurnal Ilmu Ekonomi Social Engagement: Jurnal Pengabdian Kepada Masyarakat Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Indonesia Mengabdi
Christiarini, Renny
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Social Sciences Other

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Strategi Pengembangan UMKM Games in Your Area melalui Optimalisasi Digital Marketing Shevia, Shevia; Christiarini, Renny
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

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Abstract

In the era of the fourth industrial revolution in Indonesia, it is crucial for Micro, Small, and Medium Enterprises (MSMEs) to continuously update themselves to survive in the midst of intense competition. This study explores a development strategy for the MSME "Games in Your Area" through the optimization of digital marketing. This Community Service is implemented through three stages: survey, implementation, and evaluation. The objective of this Community Service is to enhance the number of customers, social media engagement, and product sales at Games in Your Area. Implementation involves optimizing Instagram and increasing the number of reviews on Google Review. The results indicate a significant improvement, with a 50% increase in the number of customers, a 20% rise in Game Rate sales, and an 80% increase in Game Rental sales. Thus, the digital marketing strategy proves effective in enhancing the performance and engagement between consumers and the MSME “Games in Your Area”
Optimalisasi Pelayanan UMKM Soup Ikan 83 Melalui Implementasi Standard Operating Procedure Seren, Seren; Christiarini, Renny
Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Vol. 2 No. 3 (2024): April 2024
Publisher : LPPM Universitas Internasional Batam

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Abstract

Kota Batam merupakah salah satu kota dengan letak wilayah yang sangat strategis, sehingga membuat pelaku usaha berlomba-lomba membuka Usaha Mikro Kecil Menengah (UMKM). Penelitian ini berisi tentang cara meningkatkan kualitas pelayanan melalui implementasi Standard Operating Procedure (SOP) pada UMKM Soup Ikan 83. Tujuan dari penelitian ini adalah meningkatkan kualitas pelayanan UMKM Soup Ikan 83 menjadi lebih baik sesuai dengan Standard Operating Procedure (SOP) yang disesuaikan dengan teori The Flower of Service. Kegiatan ini akan melalui tahap persiapan, tahap pelaksanaan serta tahap penilaian dan pelaporan. Implementasi yang dilakukan yaitu meningkatkan kualitas pelayanan baik secara langsung maupun melalui aplikasi gojek, kemudian menjaga higenitas mitra, serta penataan makanan yang menarik. Hasil dari implementasi menunjukkan bahwa adanya peningkatan signifikan, dimana porsi penjualan yang sebelumnya 15 porsi meningkat menjadi 25-28 porsi. Maka dari itu, sistem SOP sangat membantu UMKM Soup Ikan 83 dalam meningkatkan kualitas pelayanannya.
ANALISIS PENGARUH INFLUENCER CREDIBILITY TERHADAP PURCHASE INTENTION PRODUK SKINCARE LOKAL DENGAN MEDIASI BRAND IMAGE, TRUST, DAN BRAND SATISFACTION Yuwono, Wisnu; Permata, Nadiva Surya; Christiarini, Renny
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 02 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i02.31782

Abstract

Digitalisasi merupakan proses yang membuat segalanya lebih mudah dalam mencari informasi yang di perlukan tentunya karena digitalisasi tidak ada batasan waktu dan jarak sehingga dapat mendapatkan informasi serta berbagi informasi dengan mudah. Tujuan dari penelitian ini yaitu untuk menganalisis pengaruh influencer credibility terhadap purchase intension produk skin care local dengan mediasi brand image, trust, dan brand satisfaction. Metode penelitian yang digunakan yaitu penelitian causal comparative research. Hasil penelitian menunjukkan bahwa brand image, trust, dan brand satisfaction memberikan pengaruh bernilai positif dan signifikan dari variabel independen influencer credibility yang terdiri dari attractiveness, truthworthiness, dan expertise terhadap variabel dependen yakni purchase intention. Sehingga dapat disimpulkan adanya kualitas influencer credibility yang berkualitas dan unggul mampu meningkatkan citra merek, kepercayaan, dan kepuasan merek yang dapat menarik minat pembelian bagi target pelanggan.
Green marketing & environmental concern: Minat beli generasi z terhadap personal care products Shevia, Shevia; Christiarini, Renny; Qadri, Rizni Aulia
Journal of Business & Banking Vol 13 No 1 (2023): Mei - Oktober 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v13i1.3976

Abstract

Beauty and Personal Care Industry merupakan salah satu sektor industri yang ber-kembang pesat dan memberikan kontribusi signifikan terhadap pertumbuhan ekonomi Indonesia. Namun, pertumbuhan sektor ini juga membawa tantangan baru, khususnya terkait timbunan sampah plastik dan dampaknya terhadap lingkungan. Penelitian ini bertujuan untuk menguji pengaruh green marketing dan environmental concern terhadap purchase intention generasi Z terhadap green personal care product. Peneliti menggunakan partial least squares (PLS) untuk menganalisis data yang berasal dari kuesioner didistribusikan secara purposive sampling kepada  generasi Z di Indonesia yang berusia 17-26 tahun dan berwawasan green personal care product. Diperoleh 408 data, kemudian Model penelitian dikembangkan melalui ABC Theory. Temuan penelitian menunjukkan bahwa green marketing dan environmental concern memiliki pengaruh positif dan signifikan terhadap minat beli generasi z pada green personal care product. Namun, penelitian ini tidak menemukan pengaruh positif antara green product dan purchase intention yang dimediasi oleh environmental attitude. Penelitian ini diharapkan dapat membantu pembaca untuk meningkatkan pemahaman dalam bidang manajemen pemasaran, terutama dalam konteks green marketing. Selain itu, diharapkan pula dapat memberikan panduan praktis bagi perusahaan dalam mengembangkan strategi dan menciptakan keunggulan kompetitif dalam pasar yang semakin peduli terhadap isu lingkungan.
Streaming Popularity: Analyzing the Competition of SVOD Brands in Achieving Preferences and Loyalty of Generation Z Macnico, Peter; Christiarini, Renny; Purwianti, Lily
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 14 No. 2 (2024): September 2024
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v14i2.1227

Abstract

This study investigates the impact of brand experience, brand trust, brand image and  brand awareness on brand loyalty among Generation Z customers. As competition intensifies in the Subscription Video On Demand (SVOD) industry, particularly with Generation Z’s increasing influence, SVOD brands strive to differentiate themselves through distinct logos, enhanced user experiences, and intuitive applications. The research is set in the context of Batam, where 259 Generation Z customers participated in the study via a questionnaire distributed through Google Forms. The questionnaire employed a 5-point Likert scale to measure various brand-related factors. Respondents were selected using purposive sampling. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results demonstrate that brand experience has a significant positive impact on brand image, brand trust, and brand loyalty. Similarly, brand awareness positively affects both brand image and brand trust. However, brand awareness does not significantly influence brand loyalty, nor does brand trust significantly affect loyalty. Additionally, brand image has no significant impact on brand trust. The findings underscore the pivotal role of brand experience and brand image in fostering loyalty among Generation Z customers, offering valuable insights for SVOD brands aiming to enhance their market position.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE BEHAVIOUR PRODUK AC HEMAT LISTRIK DI KOTA BATAM Christiarini, Renny
Journal of Global Business and Management Review Vol. 2 No. 2 (2020): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v2i2.4327

Abstract

This research was conducted to find out the factors influencing purchase behavior. The independent variables in this study were environmental concern, personal norm, perceived value, and willingness to pay. The intervening variable was purchase intention and the dependent variable is purchase behaviour. The samples in this study were purchasers repurchasing environmentally friendly Air Conditioners under the Sharp, Daikin, Panasonic, LG and Samsung brands. The data were distributed 310 sets. The data received were 307 sets. In this study, the sampling method used by researchers is purposive sampling. After conducting research, research data indicate that environmental concern does not have significant value in this study therefore this variable must be excluded in this study. Personal norm, perceived value, and willingness to pay have significant positive effect on purchase intention. Purchase intention has significant positive effect on purchase behaviour.
ANALISA LOYALITAS GENERASI Z TERHADAP PILIHAN SKINCARE Zetty Aqmi, Alifia Lisda; Christiarini, Renny
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 2 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v17i2.1390

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh brand satisfaction dan customer engagement terhadap brand loyalty melalui brand attitude, brand attachment dan customer trust. Metode yang digunakan selama pengumpulan sampel menggunakan metode quota sampling melalui pendekatan kuantitatif terhadap generasi Z di kota Batam khususnya yang berusia 15-25 tahun. Dalam penilitian ini menggunakan 412 data dengan pengujian hipotesis menggunakan SEM PLS. Hasil penelitian ini menunjukkan bahwa brand satisfaction tidak berpengaruh signifikan terhadap brand loyalty, customer engagement berpengaruh signifikan positif terhadap brand loyalty, brand attachment berpengaruh signifikan positif terhadap brand loyalty, brand attitude berpengaruh signifikan positif terhadap brand loyalty, dan customer trust tidak berpengaruh signifikan terhadap brand loyalty. Kata Kunci: Brand loyalty, Brand satisfaction, Customer engagement, Customer trust, Brand attachment
Perancangan Standar Operasional Prosedur Logistik Pada PT. Karcia Sentosa Utama Pratama, Desi; Christiarini, Renny
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 6 (2024): Desember 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i6.551

Abstract

Standard Operating Procedure (SOP) is a guide that contains instructions used to ensure the operational activities of an organization or company run smoothly. PT Karcia Sentosa Utama is a company engaged in logistics or freight forwarder with a core part of the business in the form of cross-border cargo and logistics services. PT Karcia Sentosa Utama has legality in running a freight forwarding and cargo service business. All of this is intended so that the business always has the best standards in running a business and serving consumers. The problem experienced by PT Karcia Sentosa Utama is that it does not have a Company SOP so that SOP design and implementation has been carried out at PT Karcia Sentosa Utama. The data collection technique used in this report is to use qualitative research. This qualitative research uses interview, observation and documentation methods. After implementing the company's SOP to PT Karcia Sentosa Utama, it can be analyzed and found that the results of work in the company that the company's conditions have improved in the flow of the company's work system and the work performance of employees in the company, work has become more organized, easy to do, employees are more enthusiastic about working and more focused on work. Based on the results and outcomes achieved for the implementation of the Company's SOP to PT. Karcia Sentosa Utama, there are several suggestions submitted by the author, namely Conducting future observations and monitoring of the implementation of the company's SOP for work at PT. Karcia Sentosa Utama so that it can adjust the SOP & correct errors in the SOP if they occur and training must be carried out for new employees of PT. Karcia Sentosa Utama.
The Influence of Perceived Country Origin of Green Products Towards Generation Z: Local vs. Global Christiarini, Renny; Pratama, Desi; Putra, Edy Yulianto
Journal of Entrepreneurship and Business Vol. 5 No. 3 (2024): Journal of Entrepreneurship and Business (October)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v5i3.6878

Abstract

Purpose: This study aims to understand better the perception of the country of origin of green products towards the Generation Z population between local and global brands. This study also serves as a reference for future studies or research on how the influence of perception can determine the weight of how the Generation Z population views and potentially buy an environmentally friendly product between local and global brands. Method: This study uses primary data collected through questionnaires and distributed to the population of Generation Z from the island of Batam, with 376 valid respondents. Indicators from Partial Least Square-Structural Equation Modelling (PLS-SEM) were used to analyze how Local Brands and Global Brands can influence the perception of Green Products from the view of the Country of Origin from the Generation Z population. Result: The results of this study have practical implications, suggesting that the variables used in this study have a positive influence and are significant. For instance, Perceived Brand Globalness (PBG) and Perceived Brand Localness (PBL) have a positive and significant nature toward Brand Stereotype Warmth and Competence. Brand Stereotype Warmth and Competence also positively and significantly affect Perceived Value. Perceived Value also has a positive and significant nature towards Purchase Intentions. These findings are not only insightful but also relevant and applicable to the field of consumer behavior and green products.
The Influence of Social Media Marketing Activities on Consumer Purchase Interest in Bottled Drinking Water Brands (AMDK) Christiarini, Renny; William; Edy Yulianto Putra
Journal of Global Business and Management Review Vol. 6 No. 2 (2024): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v6i2.9995

Abstract

The objective of this study is to examine the purchase intention of bottled drinking water (AMDK) in Batam. The sample gathered consists of 400 social media user and consumers of AMDK brand in Batam. The main data was collected via an online surveys using Google Forms. The method of sampling utilized is non-probability sampling. This research uses quantitative analysis methods with the Partial Least Squares (PLS) and data processing and testing using SPSS Statistic. The research findings indicate that elements including entertainment, engagement, current fashion, customization, and e-WOM have a significant positive impact on brand awareness and brand image. However, interaction does not show a significant positive impact on brand awareness. Brand awareness and brand image significantly impact on purchase intention.
Co-Authors Alexios, Constantine Angel Angel Chen, Chin Fong Chrisderry Edy Yulianto Putra Erryson, Davin Fernando, Kenny Fidia, Fidia Helen, Helen Hendra Lim, Kelvin Herdinasari, Renisa Ester Hutagalung, Rince Monica Jocelyn, Nathania Juliansyach, Ryan Prastama Kusumo, Pradino Lhu, Steevarah Lily Purwianti Lunda, Axel Nathanael Macnico, Peter Mahendra, Rizky Adi Manalu, Yohana Gusvita Martasya, Martasya Mey, Nabila Arinov Ng, Octarianto Lika Permata, Nadiva Surya Pratama, Desi Putra, Chanda Vedalla Putra, Edy Yulianto Putri1, Inda Meyllya Qadri, Rizni Aulia Raiis, Daffa Dzaki Ramadani, Naila Richad, Richad Seren, Seren Shereen, Shereen Shevia, Shevia Sibagariang, Michael Iken Bonar Anju Sutjiali, Florensia Tarekar, Wendy Wihue Vincent Vincent, Vincent Vivikoh, Vivikoh Wijaya, Selvi Elyana Wilhelmina, Wilhelmina William Winsen, Winsen Wisnu Yuwono Yanti, Bely Novi Yulianti Yulianti Zetty Aqmi, Alifia Lisda