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All Journal Transekonomika : Akuntansi, Bisnis dan Keuangan Social Engagement: Jurnal Pengabdian Kepada Masyarakat
Gunadi, Jacky
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Economics, Econometrics & Finance Other

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ANALISIS PERBANDINGAN MANAJEMEN OPERASIONAL PADA PEGATRON CORPORATION SEBELUM, SELAMA, DAN SETELAH PANDEMI Cuandra, Fendy; Lysion, Olivia; Wijaya, Charlie; Andyana; Gunadi, Jacky
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 3 (2023): May 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i3.413

Abstract

This study analyzes the operational management of Pegatron Corporation, a Taiwan-based manufacturing company that expanded to Batam, Indonesia in July 2019. Pegatron Corporation produces a variety of computing devices such as notebook and desktop PCs and motherboards, as well as consumer electronics like tablets, game consoles, and multimedia players. In addition, the company also manufactures communication devices including smartphones, broadband and networking devices. The research objective is to compare Pegatron Corporation's operational management before, during, and after the Covid-19 pandemic using a qualitative approach in the city of Batam. The study focuses on key areas such as manufacturing processes, materials management, and supply chain management.
Analisis Strategi Pemasaran Digital pada UMKM Batam Indo Keramik Shereen, Shereen; Juniarty, Shely; Gunadi, Jacky; Sentoso, Antony; Milano, Lady
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2023): Juni 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v1i3.7738

Abstract

The rapid development of the digital era has led to intense competition between MSME’s. This encourages every business actor to innovate an new item or service to attract the attention of consumers. Business actors must be able to carry out marketing strategies on social media. The method used by researches is qualitative data, examining data directly from the source according to the circumstances that occur in the object of research. The marketing strategy applied to Batam Indo Keramik, namely direct marketing, digital marketing, promotions for wholesale purchases and provide same-day delivery facility. The form of implementation of digital marketing that is applied is in the form of WhatsApp Business, Linktree and Mailchimp with the aim to help expand market share business.
Co-Authors Andyana Charlie Wijaya Cuandra, Fendy Juniarty, Shely Lysion, Olivia Milano, Lady Sentoso, Antony Shereen, Shereen