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All Journal Performance : Jurnal Bisnis dan Akuntansi Transekonomika : Akuntansi, Bisnis dan Keuangan Social Engagement: Jurnal Pengabdian Kepada Masyarakat
Juniarty, Shely
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Economics, Econometrics & Finance Other

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ANALISIS MANAJEMEN OPERASIONAL PADA PT SINDO MANUFAKTUR INDUSTRI Fiona; Theophilia, Jocelyn; Juniarty, Shely; Ardiyano, Benwanto; Hutagaol, Sherina Romaito Br; Cuandra, Fendy
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 2 (2023): March 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i2.396

Abstract

The current business environment has prompted various companies to develop strategies to stay competitive. One effective way to do this is through good operational management. PT Sindo Manufaktur Industri is a manufacturing company that specializes in mass production and contract manufacturing services for various industrial products. The company has recognized the importance of operational management and has taken steps to improve it. The objective of this research is to analyze the operational management of PT Sindo Manufaktur Industri. This study uses primary qualitative data and collects information through interviews with the company's operational manager. The research findings reveal that PT Sindo Manufaktur Industri has not implemented many good operational strategies at present, but this is not necessary as their business processes are not complex. As their business expands in the future, they can consider implementing various operational management strategies suggested by the authors of this study.
FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT PERILAKU PEMBAYARAN DIGITAL DIMEDIASI SIKAP TERHADAP PENGGUNAAN DI KOTA BATAM Juniarty, Shely; Zai, Immanuel
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 1 (2024): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i1.3111

Abstract

Penelitian ini bertujuan untuk menguji persepsi kemudahan penggunaan, persepsi kegunaan, persepsi risiko terhadap niat perilaku yang dimediasi oleh variabel sikap terhadap penggunaan. Teknik pengambilan sample dengan metode purposive sampling, kuesioner yang disebarkan sebanyak 270 responden. Pengolahan data yang dilakukan menggunakan aplikasi SmartPLS. Hasil penelitian membuktikan bahwa persepsi kemudahan penggunaan dan persepsi kegunaan berpengaruh signfikan terhadap variabel sikap terhadap penggunaan, namun, persepsi risiko tidak berpengaruh signifikan terhadap variabel sikap terhadap penggunaan. Kemudian sikap terhadap penggunaan mampu memediasi hubungan antara persepsi kemudahan kegunan, persepsi kegunaan terhadap niat perilaku, namun, sikap terhadap penggunaan tidak mampu memediasi hubungan antara persepsi risko terhadap niat perilaku.
Analisis Strategi Pemasaran Digital pada UMKM Batam Indo Keramik Shereen, Shereen; Juniarty, Shely; Gunadi, Jacky; Sentoso, Antony; Milano, Lady
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2023): Juni 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v1i3.7738

Abstract

The rapid development of the digital era has led to intense competition between MSME’s. This encourages every business actor to innovate an new item or service to attract the attention of consumers. Business actors must be able to carry out marketing strategies on social media. The method used by researches is qualitative data, examining data directly from the source according to the circumstances that occur in the object of research. The marketing strategy applied to Batam Indo Keramik, namely direct marketing, digital marketing, promotions for wholesale purchases and provide same-day delivery facility. The form of implementation of digital marketing that is applied is in the form of WhatsApp Business, Linktree and Mailchimp with the aim to help expand market share business.
Co-Authors Ardiyano, Benwanto Cuandra, Fendy Fiona Gunadi, Jacky Hutagaol, Sherina Romaito Br Milano, Lady Sentoso, Antony Shereen, Shereen Theophilia, Jocelyn Zai, Immanuel