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Effect of Sustainable Marketing Activities on Customer Loyalty among Young Generations: Case of Fashion Industry in Greater Jakarta-Indonesia Yusuf, Adzraa Shaafia Nur; Ferdy; Hendriana, Evelyn
Ilomata International Journal of Management Vol. 5 No. 4 (2024): October 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i4.1369

This research discusses the importance of sustainable marketing activities for the long-term success of companies. The research highlights the need for a multidimensional and systematic approach to understanding sustainable marketing by including the cultural dimension. Due to the lack of studies looking at the effect of four dimensions of sustainable marketing activities on customer loyalty, this study aims to test the effect of sustainable marketing activities on brand image, customer satisfaction, and customer loyalty. This research focuses on Generation Y and Z consumers in Greater Jakarta who are more concerned about sustainability issues and are aware of global fashion brands that have implemented ESG. Data from 218 samples selected using judgmental sampling were analyzed using PLS-SEM. The findings show that all dimensions of sustainable marketing activities significantly affect brand image, which sequentially influences customer satisfaction and loyalty. This study finds that cultural dimension has the greatest effect on brand image, while social dimension has the lowest effect. The positive brand image is found to increase customer satisfaction and loyalty. These findings confirm the application of signaling theory, and further practical implications are provided based on the findings.

Provenance Analysis Based On Petrographic Samples On EXIA-1 Well, Banggai Basin, East Sulawesi, Indonesia Setyawan, Reddy; Aribowo, Yoga; Kurniasih, Anis; Fahrudin; Ali, Rinal Khaidar; Najib; Ferdy; Wijaya, Ennur Kusuma; Qadaryati, Nurakhmi; Khorniawan, Wahyu Budhi; Dalimunte, Hasnan Luthfi; Ringga, Anita Galih
Journal of Geoscience, Engineering, Environment, and Technology Vol. 9 No. 2 (2024): JGEET Vol 09 No 02 : June (2024)
Publisher : UIR PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/jgeet.2024.9.2.13367

The structure of Exia is composed of Miocene built-up carbonates formed by shear faults. The buildup carbonate feature in the Exia prospect can be seen from the high elevation surrounded by lows with an NNE-SSW and NE-SW trending. The MA-1, SE-1, MI-1 wells are several wells in the Tiaka and Senoro Fields which are proven to have large gas reserves. Tiaka Field is located to the west of the Exia Well, while Senoro Field is to the northeast. The study used primary data from the Exia-1 well in the form of cutting samples. The wet and dry cutting samples were further processed into thin section. This thin section is then carried out for petrographic, XRD, and SEM analysis. Tomori Formation starts from the deeper environment FZ1 upwards to the shallower FZ5 –FZ6 (reef) with open marine and restricted areas. The allochem that composes the limestone at The Matindok Formation consists of red algae fragments and benthic forams which indicate the facies zone of formation in FZ 4 (slope). In the upper Mantawa Formation, it is still quite clear the presence of large forams indicating a reef association environment (FZ5-FZ6), but the presence of a large number of planktonic forams indicates a deeper depositional environment / slope, so it is possible that large forams were transported from a shallower environment. The Kintom Formation have rock provenance ranging from continental blocks in the interior of the craton to a recycled orogeny section of recycled quartz zone.

Effect of Sustainable Marketing Activities on Customer Loyalty among Young Generations: Case of Fashion Industry in Greater Jakarta-Indonesia Yusuf, Adzraa Shaafia Nur; Ferdy; Hendriana, Evelyn
Ilomata International Journal of Management Vol. 5 No. 4 (2024): October 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i4.1369

This research discusses the importance of sustainable marketing activities for the long-term success of companies. The research highlights the need for a multidimensional and systematic approach to understanding sustainable marketing by including the cultural dimension. Due to the lack of studies looking at the effect of four dimensions of sustainable marketing activities on customer loyalty, this study aims to test the effect of sustainable marketing activities on brand image, customer satisfaction, and customer loyalty. This research focuses on Generation Y and Z consumers in Greater Jakarta who are more concerned about sustainability issues and are aware of global fashion brands that have implemented ESG. Data from 218 samples selected using judgmental sampling were analyzed using PLS-SEM. The findings show that all dimensions of sustainable marketing activities significantly affect brand image, which sequentially influences customer satisfaction and loyalty. This study finds that cultural dimension has the greatest effect on brand image, while social dimension has the lowest effect. The positive brand image is found to increase customer satisfaction and loyalty. These findings confirm the application of signaling theory, and further practical implications are provided based on the findings.

ISLAMIC RELIGIOSITY AND ISLAMIC BRANDING ON MSMEs PERFORMANCE: FINANCIAL KNOWLEDGE AS MEDIATION Ferdy; Muhammad Ali Fikri
I-Economics Vol 10 No 2 (2024): I-ECONOMICS: A Research Journal on Islamic Economics
Publisher : Islamic Economics Program, Faculty of Islamic Economics and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/ieconomics.v10i2.23405

This study aims to determine the effect of Islamic religiosity and Islamic Branding on Micro, Small and Medium Enterprises (MSMEs) performance mediated by Financial Knowledge. The purpose of this research is to enrich the literature and also to provide a strong foothold in developing entrepreneurial strategies with sharia principles and try to examine the factors to take advantage of this potential. This research is particularly interesting because currently, research on the role of Religion on entrepreneurship in Indonesia is limited and scarce, mostly conducted on Western and non-Muslim businesses. Currently, the Islamic economy and halal industry are growing rapidly in both local and global markets. However, the fact is that the potential of the Islamic economy has not been maximally utilized by entrepreneurship in Indonesia. Therefore, this research focuses on sharia management and Entrepreneurship with the aim of not only influencing consumer preferences, but also providing a strong foothold in developing products, services, and management strategies that are in accordance with sharia principles to capitalize on the potential of the sharia economy. This study used purposive sampling method to collect data, using a questionnaire with the criteria of Muslim entrepreneurship owners or managers in MSMEs. This study uses quantitative data processing methods using structural equation modeling partial least squares analysis with Smart PLS 4.0 statistical tools. Islamic religiosity directly affects the performance of organization and affects financial capability and Islamic branding affects financial knowledge but does not directly affect the performance of organization. In addition, organization performance is influenced by individual financial knowledge. Another finding is that financial knowledge mediates Islamic religiosity but has no effect for Islamic branding on organizational performance.

Simulasi Efek Konduktivitas Hidrolik pada Intrusi Air Laut Ferdy; Wungkana, Tirza; Pandara, Dolfie Paulus; Bobanto, Maria D.; Sangian, Hanny F.; Tanauma, Adey; Tongkukut, Seni H.; Kolibu, Hesky S.
Jurnal Penelitian Pendidikan IPA Vol 11 No 4 (2025): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i4.5437

This research has been conducted with the aim of simulating the process of seawater intrusion using SEAWAT software and assessing the factors causing seawater intrusion. In this simulation, variations in hydraulic conductivity and aquifer material types are explored to understand their impact on the distribution of water levels. The simulation results are presented in the form of simulated concentration plots used to visualize concentration distribution with color gradients reflecting changes in concentration values. Additionally, the direction of groundwater flow is represented by arrows, aiding in understanding the movement patterns of dissolved substances within the aquifer. Simulated head plots are created using colors and contour lines. The resulting simulated head plots depict changes in color and contour lines that represent variations in water levels throughout the aquifer. Color gradients from yellow to purple indicate a decrease in water levels, while contour lines indicate the direction of groundwater flow. Furthermore, changes in the shape of contour lines from straight to curved depict changes in the topography or hydrogeological characteristics within the aquifer. The simulations are carried out by considering changes in hydraulic conductivity and aquifer material characteristics. In the context of this research, hydraulic conductivity is considered a key factor influencing the movement of dissolved substances within the aquifer, and through this analysis, it is found that hydraulic conductivity significantly affects water level distribution and groundwater flow patterns.

Peningkatan Kesehatan Melalui Pemantauan Kesehatan Dan Pemberian Makanan Tambahan Bubur Sehat Kacang Hijau Untuk Menurunkan Hipertensi Busyra Hanim; Zhafiirah; Ferdy; Diana Ayu Safitri; Kurniawan; Putri Adelya
Jurnal Pengabdian Masyarakat Mandira Cendikia Vol. 3 No. 1 (2024)
Publisher : YAYASAN PENDIDIKAN MANDIRA CENDIKIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Gaya hidup masyarakat yang mulai berubah seperti mengkonsumsi makanan yang tinggi lemak merupakan salah satu faktor risiko penyebab terjadi nya peningkatan tekanan darah atau hipertensi. Pola makan yang sehat dan seimbang serta mengkonsumsi makanan yang banyak mengandung antioksidan merupakan salah satu cara yang efektif mencegah hipertensi. Kecambah kacang hijau memiliki kandungan potasium, magnesium, dan seratnya yang bisa menurunkan tekanan darah. Gaya hidup masyarakat yang mulai berubah seperti mengkonsumsi makanan yang tinggi lemak merupakan salah satu faktor risiko penyebab meningkatnya tekanan darah seperti atau hipertensi. Tujuan: Mengetahui manfaat pemberian bubur kacang hijau terhadap tekanan darah sistolik. Metode: melakukan pendekatan kepada masyarakat Desa Parit Baru Kec. Tambang, Kab Kampar, Prov. Riau dan pemeriksaan tekanan darah, serta pemberian makanan tambahan bubur kacang hijau. Sasaran dari kegiatan ini yaitu masyarakat desa Parit Baru Kec. Tambang, Kab Kampar, Prov. Riau. Kegiatan proyek kemanusiaan dilaksanakan di Desa Parit Baru pada hari selasa, 09 Januari 2024. Hasil: Hasil kegiatan masyarakat sangat antusias dengan berlangsung nya kegiatan ini. dilakukan pemeriksaan status kesehatan pada 20 orang. pemeriksaan tekanan darah ditemukan 20 orang mengalami hipertensi, tercapaianya target dengan hasil peserta sudah mengetahui status kesehatan mereka. Kesimpulan: Dalam mendeteksi penyakit tidak menular dapat dilakukan secara rutin karena dalam hal ini, usia maupun jenis kelamin tidak dapat menentukan seseorang dapat mengalami penyakit tidak menular tersebut. Diharapkan masyarakat desa parit baru dapat selalu rutin memeriksakan kesehatannya dan mengonsumsi makanan yang sehat dimana pun termasuk mengonsumsi bubur kacang hijau.

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