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Sitepu, Andres Putranta
Prodi Akuntansi, STIE Pembangunan Tanjungpinang
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Journal : Basic and Applied Accounting Research Journal

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Factors Affecting the Growth of SME Sales in the Tourism Sector of Tanjungpinang City Muhammad Fachri Riauan; Hendy Satria; Andres Putranta Sitepu; Aulia Dewi Gizta; Sri Kurnia
Basic and Applied Accounting Research Journal Vol 4 No 1 (2024): Basic and Applied Accounting Research Journal
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/baarj.04.01.11

Abstract

The aim of research is to determine the influence of e-payment, makloon, and sales promotion on sales growth of SMEs in the tourism sector in Tanjungpinang. The research involved a sample of 91 respondents using the slovin technique. The method used in this research is a quantitative method. The research object consists of small and medium enterprises (SMEs) operating in the tourism sector in Tanjungpinang City. Data collection wa carried out through respondents filling out questionnaires. The research results indicate that partially, e-payment has a significant impact on sales growth, makloon (outsourcing) influences but not significantly on sales growth, and sales promotion significantly influences sales growth. Simultaneously, it is shown that e-payment, makloon, and sales promotion collectively have a simultaneous impact on sales growth.
Co-Authors Agnes Edelia Safha Putri Anugerah Ridho Aulia Dewi Gizta Boyke Aldi Satria Budi Zulfachri Chandra Saputra, Novi Charly Marlinda Chartady, Rachmad Erieska Putri Evyana Putri Sulfat Fiona Fiona Firman Ardiansyah Galuh Maulida Rini Hardiansyah, Ricky Hasnarika, Hasnarika Irvan Maulana Josephine Adrianata Juhli Edi Suranta Simanjuntak Maryati Maryati Masyitah As Sahara Mayang Lestari Muhammad Fachri Riauan Muhammad Isa Alamsyahbana Muhammad Rizki Nasution, Finalesvita Br. Natasya Sarasafika Novi Chandra Saputra Nur Afni Wahyuni Nurfitri Zulaika Nurlela Sari Okky Ariandy Oktavianka, Fanny Ramadhona, Herpandi, Ranat Mulia Pardede Ranti Utami Risgar Friassantano Salihi Salihi Sambodo, Bambang Satria, Hendy Sri Kurnia Sry Yuliany Tertia Theola Tommy Munaf Tommy Munaf Waode Irnovadila Wijaya, Wirna Wira, Novento Yanto, Meidi Yulia Wilujeng