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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Merung, Yoseph Arteurt
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Marketing Analysis of Purple Eggplant in the District of Likupang East Minahasa Utara Merung, Yoseph Arteurt; Juniasih, Ida Ayu Komang; Pontoan, Karen A.; Kalalo, Marvil
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2845

Abstract

The purpose of this study was to analyze, margin and marketing efficiency of purple eggplant at Yayasan Sander Batuna, East Likupang district. The data analysis technique used in this research is descriptive method. To analyze the variables in this study using margin analysis and marketing efficiency. The results show that the marketing channels in the foundation are farmers-retailers-consumers. The marketing margin obtained is Rp.5.455 /Kg and the value of farmer's shares is 45.45%, this shows that marketing cannot be said to be efficient.
Co-Authors Juniasih, Ida Ayu Komang Kalalo, Marvil Karen Alfa Pontoan