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All Journal TIJAB (The International Journal of Applied Business) JRB-Jurnal Riset Bisnis Kajian Branding Indonesia PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Istijanto, Istijanto
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Kajian Branding Indonesia

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Respon Konsumen Terhadap Online Grocery Mobile Application Melalui S-O-R Model Noel, Christinne Yvonne; Saphira, Justine; Istijanto, Istijanto; Realino, Bernardinus
Kajian Branding Indonesia Vol 6 No 1 (2024): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.6.1.43-60

Abstract

Since Covid-19, there has been a shift in behavior and an increase in users transitioning from offline to online grocery shopping. Online grocery is part of e-commerce, where users mostly access it through mobile shopping applications or mobile commerce, which offer numerous benefits to users. This research aims to identify the factors that influence repurchase intention and satisfying experience in online grocery mobile applications. The theory used in this study is the S-O-R (Stimulus Organism Response) model by Mehrabian and Russel (1974), analyzed using Structural Model Equation (SEM). The findings of this research indicate that impulsiveness is highly influenced by app incentives, while perceived value is greatly influenced by perceived ubiquity. Furthermore, both repurchase intention and satisfying experience are more influenced by perceived value than impulsiveness. The study provides several implications that can be applied to optimize the development of online grocery mobile applications.
Pengaruh Perceived Value terhadap Customer Engagement Behavior di Pusat Kebugaran FitHub Santosa, Derick Philander; Alam, Bryan Marcello; Widjojo, Handyanto; Istijanto, Istijanto
Kajian Branding Indonesia Vol 7 No 1 (2025): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.7.1.61-81

Abstract

This study aims to replicate previous research regarding the value acquisition, value co-creation, and the impact of perceived organic grocerant value on customer engagement behavior through brand trust. Quantitative methods were used, data collection through online surveys using questionnaires. Another research proposal examines the influence of perceived value on customer engagement behavior at FitHub gyms with the goal of providing business insights, better decision making,and academic contributions. Hypothesis testing, development of research instruments, and ensuring valid and reliable sampling were important focuses of this research. This research also limits the research location to a certain area and focuses on a certain time period, so the findings may have limited relevance and cannot be generalized to other locations. However, from the findings of this research, it is important for managers to know how to increase customer engagement behavior because the results have a positive correlation with a person’s social side. Then, on the brand trust side, you can also pay attention to the social, emotional value and price value offered because there is a significant correlation value.
Co-Authors Adam Ramadhan Agata, Luisa Alam, Bryan Marcello Albirra , Fionabella Ardilla Ayu Dewanti Ridwan Euodia, Kezia Dara Fanny Setiawan Handyanto Widjojo Hizkia Davino Gratia Saragih Janitra, Evan Saputra Lydia Apriliani Mokhamad Nasyih Aminnulloh Muljono, Fernando Eric Noel, Christinne Yvonne Nuraini Nuraini Permana, Indra Cipta Guna Setia Phillo Putra Guntur Satiadhi Pribadi, Adinda Marisskeputri Priska Paramita Pradipta, Priska Paramita Realino, Bernardinus Santosa, Derick Philander Saphira, Justine Setiani, Achelia Soesapto , Michael Joshua Utamawati, Intan Wijaya, Mudita