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The Distribution Pattern And Marketing Efficiency Of Robusta Coffee At Tanggamus Regency Apip Gunaldi Dalimunthe
Management Research and Behavior Journal Vol 1, No 2 (2021)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v1i2.5802

Abstract

Coffee is one of the plantation comodities in Indonesia which has important economic value as a source of income for the country. Marketing is one of the most essential sub-systems to ensure the successfulness in agriculture. This research aims to know the pattern of marketing channels of robusta coffee and make analysis of efficiency level of robusta coffee marketing at Tanggamus Regency. The main problem in this research is the formed marketing channels will affect the final price of a robusta coffee product in the market. The method used in this research was descriptive analysis using snowball sampling technique with 68 farmers and 4 traders as respondents. The analaysis of marketing margin was used to know the gap of selling price in the level of producers and the selling price in the level of consumers. Farmer’s share was used to know the price for farmers. The result of this research shows that there are 3 patterns of marketing channel, they are: (1) Farmers to big collective traders to exporters, (2) Farmers to big traders to exporters, (3) Farmers to small collective traders to big traders to exporters. The efficient marketing channel is in the first channel because it has the smallest marketing margin whose margin is Rp. 1.520/Kg and the highest farmer’s share which reaches 93,42%.
Analisis Pemasaran Kelapa Sawit Rakyat Dengan Model Structure Conduct And Performance (SCP) Di Kabupaten Labuhanbatu Utara Openius Zai; Muhammad Buhari Sibuea; Apip Gunaldi Dalimunthe
Jurnal Ilmiah Pertanian ( JIPERTA) Vol 5, No 1 (2023): Jurnal Ilmiah Pertanian (JIPERTA), Maret
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jiperta.v5i1.1637

Abstract

The purpose of this study was to analyze the performance marketing system for the smallholder oil palm market in North Labuhanbatu District using a structure, conduct and performance approach to: (1) Analyze the structure of the palm oil market in North Labuhanbatu District. (2) Analyzing the behavior of the people's palm oil market in North Labuhanbatu District. (3) Analyzing farmer's margin and farmer's share in order to know the performance of the people's palm oil market in North Labuhanbatu Regency. The data analysis method used in this study is the analysis of market structure as seen from market share, market concentration and barriers to market entry. Analysis of market behavior seen from marketing channels and marketing mix 7P (product, price, place, promotion, people, process, physical evidence). Analysis of market performance seen from the marketing margin, farmer's share and marketing efficiency.Based on the results of research conducted, the structure of the smallholder palm market in North Labuhanbatu District shows a market share at the farmer level of 0.76%, 16.66% for collector traders and 82.63% for wholesalers at the farmer level and market collectors are perfect competition , while large traders are tight oligopoly markets. Market concentration at the farm level with a CR4 value of 76.70%, collector traders with a CR4 value of 71.07%, and wholesalers (PKS) with a CR4 value of 100% at market concentration at the farmer level and market collectors are strictly oligopoly , while large traders are monopolistic markets. Meanwhile, the MES value at the farm level is 49.43%, for collectors is 24.80%, while for wholesalers it is 100% so that it can be said that the barriers to market entry are high. The behavior of the people's palm oil market in North Labuhanbatu Regency can be seen from its marketing channels, there is only one marketing channel. There are several marketing institutions, namely farmers, collectors and wholesalers (PKS). Then it can be seen from the 7P marketing mix, in the marketing of smallholder oil palm in North Labuhanbatu Regency in accordance with the agreements made by farmers, collectors and wholesalers.Analysis of market performance (Market Performance) of smallholder oil palm in North Labuhanbatu District shows that there are 3 marketing channels with different margins. The highest total margin is in marketing channel III, which is Rp. 5,720/Kg, the more marketing agencies involved, the higher the marketing margin and the lower the farmer's share. The most efficient marketing channel is marketing channel I (large farmer-trader)
Analisis Faktor yang Mempengaruhi Marjin Pemasaran Biji Kopi Robusta di Kabupaten Tanggamus Apip Gunaldi Dalimunthe; Sri Ariani Safitri; Faiz Ahmad Sibuea
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 8 No. 6 (2023)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v8i6.812

Abstract

Coffee is the dominant tropical commodity in global commerce, accounting for 50% of all low-commodity exports. The worldwide allure of coffee primarily stems from its distinctive flavor and is supported by economic, social, traditional, and historical factors. This research aims to ascertain the marketing margins of robusta coffee and identify the elements that impact these margins. The investigation used the descriptive analysis approach. The study included a total of 68 farmers who were selected by random selection, as well as four merchants who were recruited using the snowball sampling method. The data analysis will then focus on an analysis of the marketing margin and a multiple linear regression analysis to identify the following factors that impact the marketing margins of robusta coffee. The study's results indicate that the first channel exhibits a highly efficient marketing channel, demonstrating a minimal marketing margin of IDR.1.520/Kg. Furthermore, the variables influencing marketing margins include the various marketing channels. The sales volume and marketing distance of coffee do not substantially impact marketing margins.
Perilaku konsumen buah pisang kepok (Musa paradisiaca L.) di Kota Medan Safitri, Sri Ariani; Saragih, Febry Pebryani; Dalimunthe, Apip Gunaldi
AGRICOLA Vol 13 No 2 (2023): AGRICOLA
Publisher : Universitas Musamus, Merauke, Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/ag.v13i2.5509

Abstract

Permintaan masyarakat Indonesia terhadap buah lokal semakin meningkat seiring meningkatnya kesadaran masyarakat akan pentingnya nutrisi buah bagi Kesehatan. Pisang kepok (Musa paradisiaca L.) adalah salah satu jenis pisang yang populer dan digemari masyarakat. Penelitian ini bertujuan untuk mengetahui perilaku pembelian dan sikap konsumen buah pisang kepok di Kota Medan. Penelitian dilakukan dengan metode survei pada salah satu pasar tradisional terbesar di Kota Medan. Jumlah sampel konsumen sebanyak 42 konsumen yang ditentukan melalui purposive sampling. Metode analisis data yang digunakan yakni analisis deskriptif dan multiatribut Fishbein. Hasil penelitian menunjukkan bahwa perilaku pembelian konsumen buah pisang kepok di Kota Medan berupa alasan pembelian untuk manfaat kesehatan, alasan berbelanja di pasar tradisional karena harga relatif murah, frekuensi pembelian setiap bulan tidak menentu, pembelian sebanyak 1 sisir disetiap pembeliannya, tujuan pembelian untuk dikonsumsi sendiri, rata-rata pengeluaran konsumen untuk membeli buah pisang kepok Rp.70.001–Rp 90.000 dalam sebulan. Hasil multiatribut Fishbein, sikap konsumen yakni konsumen sangat menyukai atribut harga buah pisang kepok dengan nilai sebesar 12,39 (sangat positif).
Analisis faktor-faktor yang mempengaruhi produksi usahatani jagung (Zea mays L.) Dalimunthe, Apip Gunaldi; Safitri, Sri Ariani
AGRICOLA Vol 13 No 2 (2023): AGRICOLA
Publisher : Universitas Musamus, Merauke, Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/ag.v13i2.5512

Abstract

Jagung merupakan komoditas pertanian yang tidak hanya digunakan sebagai bahan pangan tetapi juga digunakan sebagai pakan ternak pada industri di Indonesia. Penelitian ini berfokus untuk mengidentifikasi faktor-faktor penentu penting yang mempengaruhi produksi pertanian jagung. Penelitian ini melibatkan pemilihan sampel representatif sebanyak 35 orang petani jagung Desa Pulo Bayu Kecamatan Hutabayu Raja Kabupaten Simalungun. Data diperoleh dari gabungan sumber primer dan sekunder. Studi ini menggunakan metodologi kuantitatif untuk menyelidiki dampak dari banyak faktor, termasuk luas lahan, bibit, pupuk, penggunaan pestisida, dan tenaga kerja, terhadap produksi jagung di wilayah tertentu. Hasil penelitian menunjukkan bahwa beberapa faktor antara lain luas lahan, bibit, pestisida, dan tenaga kerja mempunyai pengaruh yang signifikan sebesar 91,1% terhadap hasil produksi petani jagung di Desa Pulo Bayu Kecamatan Hutabayu Raja Kabupaten Simalungun. Studi ini memberikan kontribusi besar untuk memahami dinamika pertanian jagung di wilayah tersebut, sehingga memungkinkan petani dan pembuat kebijakan untuk mengambil keputusan yang tepat.
Analisis Faktor Yang Mempengaruhi Volume Ekspor Kopra Indonesia Di Pasar Dunia Dalimunthe, Apip Gunaldi; Salqaura, Siti Sabrina; Barus, Ameylia Frideyanti
JASc (Journal of Agribusiness Sciences) Vol 7, No 2 (2023)
Publisher : JASc (Journal of Agribusiness Sciences)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jasc.v7i2.16477

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi volume ekspor kopra Indonesia di pasar global. Volume ekspor daging kelapa Indonesia cenderung dan diperkirakan menurun dari tahun ke tahun, namun daging kelapa Indonesia masih mampu bersaing di pasar internasional. Metode penelitian yang digunakan dalam penelitian ini adalah metode analisis kuantitatif dan metode deskriptif. Metode analisis yang digunakan untuk mengetahui faktor-faktor yang mempengaruhi volume ekspor kopra adalah dengan menggunakan  regresi data panel. Metode analisis deskriptif akan digunakan untuk menjelaskan gambaran keseluruhan ekspor kopra Indonesia di pasar global. Berdasarkan hasil penelitian yang dilakukan menunjukkan bahwa volume ekspor kopra Indonesia dipengaruhi secara signifikan  oleh tiga dari enam variabel  dalam model. Variabel yang mempunyai pengaruh positif dan signifikan terhadap volume ekspor kopra Indonesia adalah variabel GDP per kapita negara tujuan ekspor, nilai tukar riil dan nilai ekspor kopra Indonesia ke negara tujuan ekspor. dan variabel yang mempunyai pengaruh negatif dan signifikan adalah variabel harga ekspor kopra, inflasi dan suku bunga riil.
Added Value Analysis Of Oil Palm Frond Waste Into The White Oyster Mushroom (Pleurotus Ostreatus) Growing Media To Increasing Business Opportunities In Sampali Village, Percut Seituan, Deli Serdang Regency Syahputri, Yuni; Dalimunthe, Apip Gunaldi; Usman, Muhammad
Accounting and Business Journal Vol 3 No 2 (2021): ACCOUNTING AND BUSINESS JOURNAL
Publisher : Lembaga Jurnal & Seminar Universitas Pembangunan Panca Budi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54248/abj.v3i2.3923

Abstract

The oyster mushroom cultivation business using oil palm frond waste processing medium is a business that the whole or part of the fund is owned by the local communities and plantation of PTPN2 Sampali and it is expected to improve the economy of the plantation community and surrounding plantations based on the needs and potential of oil palm frond waste as raw material for mushroom baglog. The society around PTPN2 Sampali is one of the productive communities that utilizes plantation waste as raw material for mushroom baglogs, located in Sampali Village, Engal Mukti Village, Percut Sei Tuan District. Processing of oil palm fronds carried out by community business units is a value addition to converting waste into mushroom baglog products become economic value. The purpose of this research is to analyze the profit and added value of the waste of oil palm fronds into Baglog Oyster mushroom, the business unit of the plantation community and around PTPN2 Sampali. The analytical method used is value added analysis and income statement. The results of the analysis showed that the Cost of Production (HPP) for every one kilogram of baglog production costs Rp. 2,105, and gets an income of Rp. 3,360,000 with a profit of Rp. 688,666. The added value obtained per kilogram from the composting business is Rp. 2,111.
Instalasi Mesin Sampah Plastik Untuk Teknologi Pengumpulan Dan Pemilahan Sampah Anorganik Berkelanjutan Nasution, Mahliza; Prasetyo, Healthy Aldriany; Dalimunthe, Apip Gunaldi
Jurnal Rekayasa Sistem Informasi dan Teknologi Vol. 1 No. 4 (2024): Mei
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jrsit.v1i4.566

Abstract

The potential for waste and biomass definitely exists in every region, because every day humans naturally produce waste to meet their needs. However, the potential for waste and biomass in each area is different in proportion to the population. As the population increases in each region, the potential for waste and biomass produced also continues to increase. This research aims to: (1) Create a design for sorting organic and inorganic waste, and (2) Find out how the organic and inorganic waste sorting equipment works. The waste used includes cardboard, leaves, paper, wood twigs and banana peels for organic waste, as well as plastic, bottles, iron, cans and plastic bottles for inorganic waste. After designing and testing the sorting tool, the conclusion was that the design of the tool with the three tool sensors used was successful in differentiating the types of organic and inorganic waste so that the organic waste valve or inorganic waste valve would open according to which type of waste detected it fell into which category, then Monitoring the contents of the trash can will appear on the LCD and the recommended distance for organic waste with a sensor is less than 27 mm and for inorganic waste with a sensor is less than 3 mm.
CONSUMER SATISFACTION AND LOYALTY OF MODERN COFFEE SHOPS IN THE CITY OF MEDAN Siregar, Naloan Saputra; Safitri, Sri Ariani; Dalimunthe, Apip Gunaldi
Journal of Agri Socio Economics and Business Vol. 6 No. 02 (2024)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP), Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jaseb.6.2.335-354

Abstract

This research aims to determine the consumer decision-making process in purchasing coffee at modern coffee shops and the level of consumer satisfaction and loyalty towards modern coffee shops in Medan Petisah District. The sampling technique used in this study is purposive sampling. Data analysis using descriptive analysis, CSI, IPA, and brand loyalty. Research results obtained: 1) In The process of purchasing Miel Coffee products, most consumers consider it important to drink coffee every day, then choose to drink coffee at Miel Coffee because of its attractive place and learn about Miel Coffee from friends with the initial consideration to visit due to the comfort of the place, then decide to buy spontaneously and feel satisfied after consuming coffee at Miel Coffee. 2) The level of consumer satisfaction with Miel Coffee's attributes is 82 percent, which means consumers are delighted with the service provided by Miel Coffee. Based on the Importance Performance Analysis (IPA) results, the attributes that need to be maintained are those in quadrant II. 3) The results of consumer loyalty at Miel Coffee are pretty good. Miel Coffee consumers can be considered quite loyal because most of them have recommended that others buy from Miel Coffee.
Dampak Kebijakan Subsidi Pertanian Terhadap Produktivitas Petani di Kota Tebing Tinggi Sumatera Saad Fitrah Auliya; Apip Gunaldi Dalimunthe
Sci-tech Journal Vol. 4 No. 1 (2025): Sci-Tech Journal (STJ) In Press
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/stj.v4i1.727

Abstract

This study aims to analyze the effect of agricultural subsidy policies on farmer productivity in Tebing Tinggi City, Sumatra. The method used is simple linear regression with independent variables of agricultural subsidy policies and dependent variables of farmer productivity. The research sample was 370 respondents determined using the Slovin formula. Data were collected through a google form survey and analyzed using SPSS 25. The results showed that agricultural subsidy policies have a positive and significant effect on farmer productivity with a regression coefficient of 0.865 and a significance level of 0.000. The Beta value of 0.930 indicates that subsidy policies have a very strong impact on increasing farmer productivity. These findings indicate that agricultural subsidies can be an important instrument in improving farmer welfare and supporting food security in the area. Therefore, a more optimal and sustainable subsidy policy is needed to increase the productivity of the agricultural sector in Tebing Tinggi City.