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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Penelitian Pendidikan IPA (JPPIPA) JASc (Journal of Agribusiness Sciences) EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya Jurnal Ilmiah Manajemen Kesatuan AGRISAINS: Jurnal Ilmiah Magister Agribisnis Jurnal Ilmiah Pertanian ( JIPERTA) JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Agristan Jurnal Riset Rumpun Ilmu Tanaman The Manager Reveiew Journal Of Agribusiness, Social and Economic Agrifo: Jurnal Agribisnis Universitas Malikussaleh CULTIVATE: Journal of Agriculture Science
Siti Sabrina Salqaura
Universitas Medan Area
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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E-Marketing dan Keunggulan Kompetitif terhadap Kinerja Pemasaran dengan Online Review sebagai Variabel Moderating Siti Alhamra Salqaura; Rizky Christian Sipayung; Siti Sabrina Salqaura
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 8, No 1 (2021): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v8i1.5449

Abstract

The purpose of this study was to determine the impact of e-marketing and competitive advantage on marketing performance with online review as a moderating variable in e-commerce companies in Indonesia. This research is a quantitative descriptive research and the character of the research is explanatory descriptive. The data collection method was carried out through questionnaires distributed online to 50 people throughout Indonesia. The sampling technique is purposive sampling method. The data analysis method used is a structural equation model (SEM) using SMART-PLS 3.0 software. The results showed that there was a positive and significant influence between e-marketing and marketing performance. Competitive advantage has a positive value but not significant effect on marketing performance. While online reviews are not able to moderate the relationship between e-marketing and competitive advantage on marketing performance. The results showed that the coefficient of determination (R2) is 0.644 as the marketing performance variable is influenced by the e-marketing, competitive advantage and online review variables of 0.644 or 64.4% while the rest is influenced by other variables outside of this study
Analisis Korelasi Sektor Pertanian dengan Kemiskinan di Provinsi Sumatera Utara Siti Sabrina Salqaura
Jurnal Agristan Vol 2, No 1 (2020): Jurnal Agristan
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.023 KB) | DOI: 10.37058/ja.v2i1.2343

Abstract

Sektor pertanian merupakan sektor utama diberbagai negara sebelum adanya perkembangan teknologi yang kemudian sektor pertanian menggerakkan sektor industri dan jasa. Penelitian ini bertujuan untuk menganalisis hubungan sektor pertanian dengan kemiskinan di Provinsi Sumatera Utara menggunakan analisis korelasi sederhana. Data yang digunakan merupakan data panel yaitu gabungan data crosssection kabupaten dan kota sejumlah 33 di Provinsi Sumatera Utara dengan time series dari tahun 2011 hingga 2019. Metode yang digunakan adalah metode deskriptif dan analisis korelasi. Hasil analisis menunjukkan bahwa sektor pertanian dan kemiskinan cukup kuat dengan nilai positif sebesaar 0,4499. Perlunya peningkatan pendidikan petani, jaminan petani dan kemandirian petani agar sektor pertanian yang merupakan sektor utama untuk daerah perdesaan menjadi sektor yang dapat mengeluarakan masyarakat dari kemiskinan dan diperlukan penelitian dengan metode yang lain untuk memperkuat argument dari peneliti
Strategi Peningkatan Produktivitas Petani Padi Sawah Terhadap Peranan Kelompok Tani di Desa Melati II Andika Syaputra; Yusniar Lubis; Siti Sabrina Salqaura; Bambang Hermanto
Jurnal Ilmiah Pertanian ( JIPERTA) Vol 5, No 1 (2023): Jurnal Ilmiah Pertanian (JIPERTA), Maret
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jiperta.v5i1.1641

Abstract

This research is for indentified and evaluate element internal and ekstenal escalation produktivitas of farmer is field  with the group of farmer in melati village ll. in this research, data analysis technique is using swot analysis withquantitative approach. the results of study shows that internally influence factors are legal entities, has aducation activity to farmers, group of farmer, has activity to farmer in order that can switch knowledge with other farmers from others village, keepingbook transfers regarding savings and loans, with the release of group farmer members there will be a reduction in the area of land for lowland rice production and the organizational structure is not working properly is a factor influencing the increase in productivity of lowland rice farmers on the role of farmer groups. Externally, the factor of influencing farmer are able to be used by tractor facilites and harvesting equipment, subsidized input facilities available to farmer groups, there are savings and loans for members of farmer groups, farmers consider organizational farmer groups to be unimportant, prices set for agricultural assistance tools are the same as tools conventional, and subsidized input facilities are not in accordance with the needs of farmers. Under these conditions, in general, the strategy for increasing the productivity of lowland rice farmers for the role of farmer groups in Melati II Village is that farmer groups have enormous strengths and opportunities to increase the productivity of lowland rice farmers for the role of farmer groups.
Analisis Faktor Yang Mempengaruhi Volume Ekspor Kopra Indonesia Di Pasar Dunia Dalimunthe, Apip Gunaldi; Salqaura, Siti Sabrina; Barus, Ameylia Frideyanti
JASc (Journal of Agribusiness Sciences) Vol 7, No 2 (2023)
Publisher : JASc (Journal of Agribusiness Sciences)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jasc.v7i2.16477

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi volume ekspor kopra Indonesia di pasar global. Volume ekspor daging kelapa Indonesia cenderung dan diperkirakan menurun dari tahun ke tahun, namun daging kelapa Indonesia masih mampu bersaing di pasar internasional. Metode penelitian yang digunakan dalam penelitian ini adalah metode analisis kuantitatif dan metode deskriptif. Metode analisis yang digunakan untuk mengetahui faktor-faktor yang mempengaruhi volume ekspor kopra adalah dengan menggunakan  regresi data panel. Metode analisis deskriptif akan digunakan untuk menjelaskan gambaran keseluruhan ekspor kopra Indonesia di pasar global. Berdasarkan hasil penelitian yang dilakukan menunjukkan bahwa volume ekspor kopra Indonesia dipengaruhi secara signifikan  oleh tiga dari enam variabel  dalam model. Variabel yang mempunyai pengaruh positif dan signifikan terhadap volume ekspor kopra Indonesia adalah variabel GDP per kapita negara tujuan ekspor, nilai tukar riil dan nilai ekspor kopra Indonesia ke negara tujuan ekspor. dan variabel yang mempunyai pengaruh negatif dan signifikan adalah variabel harga ekspor kopra, inflasi dan suku bunga riil.
Analisis Faktor – Faktor yang mempengaruhi Produksi Padi Sawah di Kelurahan Padang Masiang Kecamatan Barus Kabupaten Tapanuli Tengah Siambaton, Regina; Salqaura, Siti Sabrina
Jurnal Ilmiah Pertanian ( JIPERTA) Vol 6, No 2 (2024): Jurnal Ilmiah Pertanian (JIPERTA), September
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jiperta.v6i2.4544

Abstract

Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi produksi dan produktivitas padi sawah di Kelurahan Padang Masiang, Kecamatan Barus, Kabupaten Tapanuli Tengah. Sampel yang digunakan sebanyak 37 petani padi sawah, ditentukan melalui rumus Slovin, dan dianalisis dengan metode regresi linear berganda. Hasil penelitian menunjukkan bahwa luas lahan dan pupuk berpengaruh signifikan positif terhadap produksi padi sawah, yang berarti semakin luas lahan dan semakin banyak pupuk yang digunakan, semakin tinggi produksi yang dihasilkan. Di sisi lain, benih memiliki pengaruh signifikan negatif, menunjukkan kualitas atau penggunaan benih yang kurang tepat dapat menurunkan hasil panen. Variabel pestisida dan tenaga kerja tidak menunjukkan pengaruh yang signifikan terhadap produksi padi sawah. Rata-rata produktivitas padi sawah yang diperoleh petani di daerah penelitian mencapai 5.779,638 kg/ha, menunjukkan potensi hasil yang cukup baik meskipun masih ada ruang untuk perbaikan dalam praktik pertanian.
Analisis Peran Sektor Pertanian Di Perekonomian Wilayah Kota Tebing Tinggi Safirah, Afza; Salqaura, Siti Sabrina
Jurnal Ilmiah Pertanian ( JIPERTA) Vol 6, No 1 (2024): Jurnal Ilmiah Pertanian (JIPERTA), Maret
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jiperta.v6i1.3892

Abstract

Effective and efficient development planning is carried out if you know the potential of each region. This research aims to find out and analyze the basic sectors and subsectors for development in Tebing Tinggi City, there are 17 sectors used according to business fields in the 2017-2021 GRDP. This research was conducted in Tebing Tinggi City and the data was obtained from the Central Statistics Agency for Tebing Tinggi City and North Sumatra Province. This research uses a qualitative, descriptive approach. This research uses three analyses, namely Location Quotient (LQ) analysis, Dynamic Location Quotient (DLQ) analysis, and Klassen Typology. Based on the results of research on the agricultural sector in Tebing Tinggi City, non-based in the present and based in the future, however based on the Klassen Typology the agricultural sector is in the mainstay sector, namely LQ 1 and DLQ 1.  In the future, each regional government must be able to maintain the stability of growth in each sector, both sectors base or non-base, because the base sector is the strength and competitiveness of the region and improves the regional economy.
Analisis green price dan green place terhadap keputusan pembelian produk Tupperware di Kecamatan Tapian Dolok Salqaura, Siti Alhamra; Salqaura, Siti Sabrina; Nasution, Lily Nur Indah Sari
EQUILIBRIUM : Jurnal Ilmiah Ekonomi dan Pembelajarannya Vol 12, No 1 (2024)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/equilibrium.v12i1.18536

Abstract

Aktivitas bisnis yang ramah lingkungan kerap dilaksanakan saat ini untuk mengurangi terjadinya pemanasan global. Tidak hanya aktivitas produksi yang ramah lingkungan namun juga aktivitas pemasaran yang ramah lingkungan (green marketing). Tujuan penelitian ini menganalisis komponen pemasaran hijau diantaranya green place dan green price dalam pengambilan keputusan pembelian produk Tupperware di Kecamatan Tapian Dolok. Penerapan green place dan green price penting untuk diinvestigasi seberapa jauh pengaruhnya terhadap keputusan pembelian konsumen. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Adapun populasi dalam penelitian ini adalah semua masyarakat di Kecamatan Tapian Dolok, dengan sampel 100 konsumen Produk Tupperware. Teknik penarikan sampel menggunakan teknik purposive sampling dengan memanfaatkan kuesioner. Metode analisis yang digunakan adalah analisis regresi linear berganda. Hasil penelitian membuktikan bahwa green price dan green place secara parsial (uji-t) maupun simultan (uji-F) tidak berpengaruh terhadap keputusan pembelian Produk Tupperware di Kecamatan Tapian Dolok.
Pelatihan Dan Implementasi Sistem Pertanian Terpadu Guna Maksimalisasi Hasil Tani Kelompok Lembur Ayu Farm Syafrida Hafni Sahir; Siti Sabrina Salqaura; Siti Alhamra Salqaura
JPM: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v5i2.2133

Abstract

Sei Mencirim Village has a commodity focus on the agricultural and livestock sectors. The quality and quantity of agricultural and livestock products require an integrated ecosystem to support these sectors. This community service aims to increase knowledge and understanding related to the integrated agricultural system in creating an integrated ecosystem in the form of effectiveness and efficiency in the agricultural sector, as well as using agricultural waste as raw materials for livestock such as animal feed. Likewise, livestock waste can be utilized as raw material for compost fertilizer. The problems faced by Sei Mencirim Village, Kutalimbaru District, Deli Serdang Regency are the limited resources available, making the focus of economic sources only come from agriculture and animal husbandry. Meanwhile, the agricultural system techniques applied are still simple, community knowledge is still very limited in implementing an integrated farming system, and the a lack of knowledge related to social media-based marketing technology The target of this program is the Lembur Ayu Farm Group in Sei Mencirim Village, Kutalimbaru District, Deli Serdang Regency, North Sumatra. The methods used in this service are discussion and socialization, training, application of technology, mentoring, and evaluation. The community’s enthusiasm can be seen from the interactive activities of group members and the community while delivering materials, training, and question-and-answer discussions. . The interim results achieved are that the socialization and training activities of the integrated farming system are useful for agricultural interests, stated by 68.75% of the community as very useful, and 68.75% of the community stated that the implementation of this integrated farming system would be useful for increasing agricultural yields. Meanwhile, 31.25% of the community stated that it was useful. This program is expected to increase the insight of group members and the community regarding the practice of integrated agricultural systems in Sei Mencirim Village, Kutalimbaru District, Deli Serdang Regency
Produktivitas dan Efisiensi Usahatani Kopi Arabika di Kecamatan Dolok Pardamean Kabupaten Simalungun Silvia Loren Sidauruk; Mitra Musika Lubis; Siti Sabrina Salqaura; Fastabiqul Khairad
CULTIVATE: Journal of Agriculture Science Vol 1, No 1 (2023): CULTIVATE: Journal of Agriculture Science - MARET
Publisher : Mahesa Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/cultivate.v1i1.361

Abstract

This study aims to determine the factors that affect the productivity of Arabica coffee farming and to find out how the level of efficiency of Arabica coffee farming prices is in Dolok Pardamean District, Kabupaten Dolok Pardamean. Simalungun. This research is a quantitative descriptive study. This study uses questionnaire data taken directly from Arabica coffee farmers in Dolok Pardamean District, Simalungun Regency. The sample in this study amounted to 33 samples, using purposive sampling technique and taken proportionally. The analytical method used is Multiple Linear Regression analysis. Based on the results of research on factors that influence productivity and efficiency levels of Arabica coffee farming prices, the authors can conclude that: (1) Factors that affect Arabica coffee farming productivity in Dolok Pardamean District are seed variables (X2) and pesticide variables (X4) had a partial effect on the productivity of Arabica coffee farming, while the labor variable (X1) and fertilizer variable (X3) had no partial effect on the productivity of Arabica coffee farming. (2) The level of price efficiency for each factor of production is 17.96. The results of this calculation indicate that the use of labor productivity factors, seeds, fertilizers and pesticides has not been efficient in terms of optimizing factor input prices.
Analisis Saluran Pemasaran Semangka (Citrullus Lanatus) Di Desa Paya Itik Kecamatan Galang Kabupaten Deli Serdang Fauzi, Rahmad; Kuswardani, Retna Astuti; Salqaura, Siti Sabrina
Jurnal Ilmiah Pertanian ( JIPERTA) Vol 7, No 1 (2025): Jurnal Ilmiah Pertanian (JIPERTA), Maret
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jiperta.v7i1.5230

Abstract

This study aims to analyze the marketing channels and efficiency of watermelon marketing in Paya Itik Village, Galang District, Deli Serdang Regency. The research location was chosen purposively, with watermelon farmers selected using purposive sampling, while marketing institutions were chosen using snowball sampling. Data were analyzed using both qualitative and quantitative descriptive methods. Qualitative descriptive analysis was used to examine the marketing channels, while quantitative analysis was employed to calculate marketing margins, farmer’s share, and marketing efficiency. The results identified three marketing channels, with the third channel having the highest marketing margin, while the first channel provided the highest farmer’s share. In terms of efficiency, marketing channels I and II for grade A watermelons were considered efficient, with marketing efficiency between 0-33%. This study offers insights into efficient watermelon marketing patterns and has the potential to help farmers improve profitability by optimizing their choice of marketing channels.
Co-Authors Adiwijaya, Wan Adiwijaya Andika Syaputra Apip Gunaldi Dalimunthe Bambang Hermanto Barus, Ameylia Frideyanti Elvina, Tri Shinta Fastabiqul Khairad Gustami Harahap Gustiansyah Perdhana Putra Hasugian, Nicho Eduardo Junaidi, Koko Malona, Arga Marizha Nurcahyani Mitra Musika Lubis Nasib Nasution, Lily Nur Indah Sari Nasution, May Sarah Nasution, Nanda Dwi Hartama prayoga, dayat Pulungan, Abraham Ismail Purba, Dionisius Putra, Fuad Stiady Rahmad Fauzi Retna Astuti Kuswardani Rizal Aziz, Rizal Rizky Christian Sipayung Safirah, Afza Salqaura, Siti Alhamra Siambaton, Regina Silvia Loren Sidauruk Syafrida Hafni Sahir Syahbudin Hasibuan Syahbudin Syahbudin, Syahbudin Tri Gustiawansyah Yusniar Lubis