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All Journal Daengku: Journal of Humanities and Social Sciences Innovation SIGn Journal of Social Science Jurnal Pemikiran dan Pengembangan Pembelajaran
Rohmah, Irva Yulia
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Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Harnessing Technology for Marketing Success: A Case Study in the Culinary Tourism Sector Abdi, Abdi; Rohmah, Irva Yulia
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku3158

Abstract

This study investigates effective marketing strategies for Bukit Amaish Cafe & Resto in Pare-Pare, utilizing insights from relevant literature and qualitative data gathered from seven informants, including the owner, manager, marketing staff, and customers. The findings reveal that leveraging data analytics and social media significantly enhances consumer engagement and brand awareness. However, the limitations include a focus on a single location, which may not fully represent broader trends in the culinary tourism industry. The implications of this research emphasize the importance of data-driven approaches in developing targeted marketing strategies. It is recommended that Bukit Amaish invest in staff training for upselling techniques and optimize social media engagement. Additionally, expanding research to include diverse locations could provide further insights into effective marketing strategies within the culinary sector.
Peningkatan Kualitas SDM Pengelola Perhotelan dalam Mengembangkan SDM Hotel di Kota Makassar: Studi Empiris Politeknik Pariwisata Makassar Abdi, Abdi; Rohmah, Irva Yulia
JURNAL PEMIKIRAN DAN PENGEMBANGAN PEMBELAJARAN Vol. 2 No. 1 (2020): JURNAL PEMIKIRAN DAN PENGEMBANGAN PEMBELAJARAN (JP-3)
Publisher : RAYHAN INTERMEDIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan di sejumlah lulusan Administrasi Perhotelan Hotel dan Poltekpar Makassar di Provinsi Sulawesi Selatan. Tujuan dari penelitian ini adalah untuk menganalisis lulusan Administrasi Perhotelan dalam rangka meningkatkan relevansi dan kualitas lulusan Administrasi Perhotelan, terutama yang terkait dengan permintaan pasar tenaga kerja dan pengembangan Pengembangan Sumber Daya Manusia (SDM). Teknik pengumpulan data melalui observasi partisipatif, wawancara mendalam, studi dokumentasi dan Diskusi Kelompok Fokus (FGD). Hasil penelitian menunjukkan bahwa daya serap alumni Administrasi Perhotelan Poltekpar Makassar di beberapa hotel di Sulawesi Selatan mencapai 87% dengan tujuan meningkatkan sistem pembelajaran (kurikulum) dan layanan hotel. Dari hasil penelitian dan diskusi mendalam menunjukkan bahwa proses peningkatan pengembangan SDM tidak terlalu optimal, di mana lulusan yang memiliki sertifikasi kompetensi sesuai keahliannya masih di bawah 70%. Pengembangan sumber daya manusia melalui perencanaan karir belum dikonsepkan dengan baik. Kebijakan dan peraturan tentang pemegang posisi memprioritaskan pengalaman kerja. Dalam hal pengembangan sumber daya manusia, ini menunjukkan bahwa dalam meningkatkan kualitas lulusan dalam administrasi perhotelan belum dianalisis dan diatur sesuai dengan kurikulum dan tuntutan pemangku kepentingan.
Adaptation of Work-Life Balance Strategies in Remote Tourism Destinations: A Case Study of Same Resort Bira Beach Abdi, Abdi; Rohmah, Irva Yulia; Fajriansyah, Agung
SIGn Journal of Social Science Vol 6 No 1: Juni - November 2025
Publisher : CV. Social Politic Genius (SIGn)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37276/sjss.v6i1.543

Abstract

The post-pandemic global tourism industry faces intensive recovery pressures. Work-life imbalance frequently triggers human resource retention crises, particularly in the hospitality sector, which demands 24-hour service excellence. These challenges are increasingly complex for resort hotels in remote tourism destinations that must operate with limited access to professional labor and extreme fluctuations in tourist visitation. This study aims to analyze the adaptation mechanisms of five Work-Life Balance (WLB) strategies—Alternating, Outsourcing, Bundling, Techflexing, and Simplifying—to overcome operational barriers and enhance employee productivity at Same Resort Bira Beach, South Sulawesi. Using a qualitative single-case study design, data were collected through in-depth interviews with management and operational staff. The results reveal significant anomalous findings. First, the use of communication technology (Techflexing) in an isolated environment does not trigger technostress but rather serves as a vital connectivity bridge providing spatial autonomy for employees. Second, integrating resort facilities into the incentive system (Bundling) successfully creates psychological harmonization between work and personal life (Resort-Life Integration). Third, Alternating and Outsourcing strategies are applied tactically as workload safety valves during peak seasons. Overall, this study concludes that in remote destinations, WLB transforms from a mere welfare policy into an effective business survival strategy for maintaining productivity, despite structural challenges posed by short-term target pressures. The study’s implications suggest an adaptive HR management model that leverages locational assets as key retention factors.
Co-Authors Abdi Abdi, Abdi Fajriansyah, Agung