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All Journal JPLED International Journal of Economics, Business and Innovation Research Jurnal Agroindustri Berkelanjutan
Nadia Ayu Wulandari
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Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Other

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STRATEGI PENGEMBANGAN USAHA CV VANANA JAYA SINERGI MENGGUNAKAN METODE BUSINESS MODEL CANVAS (BMC), SWOT DAN QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) Nadia Ayu Wulandari; Tanto Pratondo Utomo; Puspita Yuliandari; Dewi Sartika
Jurnal Agroindustri Berkelanjutan Vol 1, No 2 (2022): JURNAL AGROINDUSTRI BERKELANJUTAN
Publisher : Jurusan Teknologi Hasil Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jab.v1i2.6377

Abstract

CV Vanana Jaya Sinergi merupakan perusahaan yang berfokus pada produk makanan ringan kekinian khas Lampung. CV Vanana Jaya Sinergi telah berdiri selama 4,5 tahun dan mengalami beberapa masalah diantaranya penjualan yang tidak stabil, masalah internal dan model bisnis yang belum matang. Tujuan penelitian ini adalah untuk membuat gambaran model usaha CV Vanana Jaya Sinergi dengan pendekatan Business Mode Canvas (BMC), merumuskan strategi alternatif pengembangan usaha yang sesuai melalui analisis SWOT setiap elemen BMC dan menentukan strategi alternatif prioritas utama dalam perbaikan model bisnis CV Vanana Jaya Sinergi dengan metode QSPM. Data penelitian diperoleh melalui observasi, wawancara dan kuesioner yang diberikan kepada empat responden yang paham dengan kondisi internal perusahaan. BMC dianalisis berdasarkan faktor customer segments, value propositions, channels, customer relationship, revenue streams, key resources, key activities, key partnership, dan cost structure. Total skor yang didapatkan dari hasil analisis matriks IFE adalah 0,730 dan matriks EFE adalah 1,013. Hasil analisis matriks IE menunjukkan bahwa perusahaan menempati posisi kuadran satu yaitu menerapkan growth-oriented strategy. Hasil matriks SWOT didapatkan 12 alternatif strategi pengembanagan usaha. Strategi alternatif prioritas utama yang terpilih dalam mengembangkan dan meningkakan pemasaran adalah mempertahankan hubungan baik dengan reseller dengan nilai STAS sebesar 12,012.
The Influence Of Brand Positioning, Product Knowledge And Attitude On Green Product Purchase Intention Of Sensatia Botanicals Nadia Ayu Wulandari; Dorothy Rouly H. Pandjaitan; Roslina
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2348

Abstract

The escalating environmental crisis has driven a shift in consumer behavior towards eco-friendly products. Brands may perceive openings in the market, yet contradictions across prior scholarly outputs indicate unresolved ambiguity regarding what directs purchasing choices. This investigation intends to dissect how ecological brand positioning, comprehension of such brands, and disposition toward them interact to form the intention to acquire Sensatia Botanicals’ green-labeled commodities. Information was secured from 300 selected participants through purposive criteria and assessed via LISREL. The observed empirical outcomes demonstrate that positioning, knowledge, and attitudinal alignment with green brands all exert statistically significant positive impacts on the intention to procure environmentally branded goods. These results imply that companies should add strategies to communicate eco-friendly products effectively and efficiently by using social media influencers and digital media advertising. The communication strategy needs to highlight product quality and ethical production to justify premium pricing. Increased accessibility is key by expanding distribution through retail stores and e-commerce platforms. Additionally, companies must proactively build confidence in product performance with evidence-based marketing and authentic reviews.
Pembelajaran berbasis teknologi (blended learning flipped classroom), Integrasi teknologi dalam pembelajaran di MI Nya Abelia Fitri; Izatum Mufida; Nadia Ayu Wulandari; Dea Intan Nuraini; Suttrisno
Journal of Practice Learning and Educational Development Vol. 6 No. 1 (2026): Journal of Practice Learning and Educational Development (JPLED) in Press
Publisher : Global Action and Education for Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58737/jpled.v6i1.674

Abstract

This research was conducted to find out how effective the blended learning learning method is for thematic learning in increasing student learning independence. The results of the observation of learning in pre-cycle students experience difficulties in learning independently due to a lack of motivation from the teacher and confusion in understanding and finding references to subject matter. This research is a classroom action research with blended learning variables to increase learning independence. From the implementation of the actions of cycle II, it is known that there is an increase in learning independence through the Blended Learning approach. It can be seen from (1) the criteria for learning independence, namely the average score of the selfconfidence aspect is 81.43; discipline aspect 81.07 ; initiative aspect 79.64 ; and aspects of responsibility 82.14. The average score for each aspect has reached the minimum completeness criteria, namely 75. (2) where the average student score increases from cycle I (before action) which is 62.14 and in cycle II is 77, 14. (3) Learning completeness also increased from cycle I, namely 42.86% to 85.71% in cycle II. Thus thematic learning with a blended learning approach is said to be successful. As for the advantages and disadvantages of blended learning, the advantages of this approach include that students are more active in learning, learning is more varied and interesting with various learning support platforms, and student learning independence increases. While the weaknesses are such as if the teacher does not master the learning support platform, the learning objectives will not be achieved.
Co-Authors Dea Intan Nuraini DEWI SARTIKA Dorothy Rouly H. Pandjaitan Izatum Mufida Nya Abelia Fitri Puspita Yuliandari Roslina Suttrisno Tanto Pratondo Utomo