Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal International Journal of Economics, Business and Innovation Research Indonesian State Law Review (ISLRev)
Dorothy Rouly H. Pandjaitan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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The Influence Of Brand Positioning, Product Knowledge And Attitude On Green Product Purchase Intention Of Sensatia Botanicals Nadia Ayu Wulandari; Dorothy Rouly H. Pandjaitan; Roslina
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2348

Abstract

The escalating environmental crisis has driven a shift in consumer behavior towards eco-friendly products. Brands may perceive openings in the market, yet contradictions across prior scholarly outputs indicate unresolved ambiguity regarding what directs purchasing choices. This investigation intends to dissect how ecological brand positioning, comprehension of such brands, and disposition toward them interact to form the intention to acquire Sensatia Botanicals’ green-labeled commodities. Information was secured from 300 selected participants through purposive criteria and assessed via LISREL. The observed empirical outcomes demonstrate that positioning, knowledge, and attitudinal alignment with green brands all exert statistically significant positive impacts on the intention to procure environmentally branded goods. These results imply that companies should add strategies to communicate eco-friendly products effectively and efficiently by using social media influencers and digital media advertising. The communication strategy needs to highlight product quality and ethical production to justify premium pricing. Increased accessibility is key by expanding distribution through retail stores and e-commerce platforms. Additionally, companies must proactively build confidence in product performance with evidence-based marketing and authentic reviews.
Impact Of Electronic Word Of Mouth On Purchase Intention Of Skintific Products Via Tiktok Muhammad Ibnoe Nugraha; Satria Bangsawan; Dorothy Rouly H. Pandjaitan
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2354

Abstract

This study aims to examine the influence of electronic word of mouth (eWOM) on purchase intention toward Skintific products on the TikTok platform. The primary objective is to analyze how consumer perceptions of information quality, information quantity, and information adoption derived from TikTok content can shape their intention to purchase skincare products. This research employs a quantitative method with a survey-based approach, using a structured questionnaire as the instrument for data collection. The questionnaire was distributed to TikTok users who had viewed or been exposed to Skintific-related content. The data were analyzed using multiple linear regression. The findings reveal that information adoption has a significant positive effect on purchase intention, whereas information quantity does not significantly influence perceived information usefulness. These results suggest that the relevance, usefulness, and credibility of information are more critical than its sheer volume in influencing consumer decision-making. Moreover, the process by which users adopt information from TikTok plays a central role in shaping favorable perceptions that ultimately lead to purchase intention.
Law in Action During Disaster Recovery in Lampung Coastal Village Rudy, Rudy; Helvi Yanfika; Dorothy Rouly H. Pandjaitan; Martina Anggi Silova; Chaidir Ali
Indonesian State Law Review Vol. 8 No. 2 (2025): Indonesian State Law Review, October 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/islrev.v8i2.20873

Abstract

Post-disaster recovery serves as a crucial step within the broader framework of disaster management, acting to restore affected communities and environments to a state of resilience. However, the effectiveness of these recovery efforts is significantly undermined when they are not implemented in an integrative manner. This lack of cohesion can render the entire disaster management approach less impactful. This situation exemplifies the persistent challenges faced by disaster management models in Indonesia, particularly in the aftermath of significant events such as the 2018 tsunami that devastated the coastal regions of Lampung. This study employs socio-empirical research methods to analyze the post-disaster recovery model enacted by the National Disaster Management Agency (NDMA) across three coastal villages in Lampung. Through a comprehensive examination of the implemented strategies and their outcomes, the research team has identified critical shortcomings: specifically, the failure to adopt an integrative approach has led to inefficiencies and a lack of sustainability in the recovery efforts. As a response to these findings, this paper aims to establish a analytic of how law interact with the reality of disaster recovery through case studies on Tsunami Disaster Recovery by Government.
The Role of Tourism Destination Attributes in EnhancingTourist Loyalty Through Service Quality Experience at Tanjung Setia Beach Tourism Area, Pesisir Barat Regency, Lampung Rangga Syatria; Yuniarti Fihartini; Dorothy Rouly H. Pandjaitan
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2637

Abstract

This study examines the role of tourism destination attributes in enhancing tourist loyalty through service quality experience at Tanjung Setia Beach Tourism Area, Pesisir Barat Regency. Recognized as one of the world’s top surfing destinations, Tanjung Setia Beach faces challenges in accessibility and supporting facilities. A quantitative survey was conducted with 430 respondents, including domestic (76.74%) and international (23.26%) tourists who had visited the beach at least twice. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smart PLS 4.0. The results show that destination attributes significantly influence both service quality experience (QSE) and tourist loyalty, with service quality experience mediating the relationship between destination attributes and loyalty. These findings indicate that effective management of attractions, accessibility, facilities, activities, and supporting services enhances tourist experience and fosters loyalty. Practically, this highlights the importance of improving infrastructure, diversifying activities, and enhancing service quality to maximize satisfaction. The study also contributes theoretically by reinforcing an integrative model linking destination attributes, service quality experience, and tourist loyalty, offering insights for sustainable tourism development at Tanjung Setia Beach.
Co-Authors Ali, Chaidir Helvi Yanfika Martina Anggi Silova Muhammad Ibnoe Nugraha Nadia Ayu Wulandari Rangga Syatria Roslina Rudy Rudy Satria Bangsawan Yuniarti Fihartini