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All Journal International Journal of Applied Business and International Management Asia Pacific Journal of Management and Education
PV, Ranjith
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation Singh, Padmalini; Rao, K.S. Srinivasa; Chong, Angela Yi Wen; Kee, Daisy Mui Hung; Jimmy, Adrianie Jinietia; Hong, Aileen Chun Yueng; Verma, Ashutosh; Pandey, Rudresh; Lim, Jia Yee; Khushboo, Kumari; PV, Ranjith
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.284 KB) | DOI: 10.32535/apjme.v4i2.1066

Abstract

The objective of this study is to investigate the influence of consumer behavior on brand success. Consumer behavior is a study of consumers and their methods to choose, consume, and dispose of products and services, including their social, cognitive, and developmental progress. Panasonic Corporation may face the issues of consumer behavior which affects customer satisfaction and loyalty affecting the company’s development. This paper presents the factors of consumer behavior that may bring Panasonic to its success. The findings provide particular qualities to enhance the opportunity of increasing its customer satisfaction and guidance for potential development.
Service Quality Dimension and Customers' Satisfaction: An Empirical Study of Tesco Hypermarket in Malaysia Singh, Padmalini; PV, Ranjith; Fathihah, Nuramalin; Kee, Daisy Mui Hung; Nuralina, Nuralina; Nurdiyanah, Nurdiyanah; Nursyahirah, Nursyahirah
International Journal of Applied Business and International Management Vol 6, No 3 (2021): December 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i3.1333

Abstract

With the rapid growth of the hypermarket industry in Malaysia, it is hard to investigate customers' preferences towards a particular hypermarket. Increasing competition is shrinking the customer base further. Tesco Hypermarket has been one of the leading hypermarkets in Malaysia for years. This study investigates the customers' satisfaction towards the service quality dimension of the Tesco Hypermarket in Malaysia. In this study, the service quality of tangibles, reliability, responsiveness, assurance, and empathy are employed. The process of evaluating service quality was performed quantitatively, with a total of 300 customers participating in our questionnaire. A SERVQUAL questionnaire has been structured to measure the impact of service quality dimensions on customer satisfaction. The study’s findings suggest that all the gap scores are negative, explaining that the expectation of customer satisfaction regarding the hypermarket is higher than their perception.
The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation Singh, Padmalini; Rao, K.S. Srinivasa; Chong, Angela Yi Wen; Kee, Daisy Mui Hung; Jimmy, Adrianie Jinietia; Hong, Aileen Chun Yueng; Verma, Ashutosh; Pandey, Rudresh; Lim, Jia Yee; Khushboo, Kumari; PV, Ranjith
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i2.1066

Abstract

The objective of this study is to investigate the influence of consumer behavior on brand success. Consumer behavior is a study of consumers and their methods to choose, consume, and dispose of products and services, including their social, cognitive, and developmental progress. Panasonic Corporation may face the issues of consumer behavior which affects customer satisfaction and loyalty affecting the company’s development. This paper presents the factors of consumer behavior that may bring Panasonic to its success. The findings provide particular qualities to enhance the opportunity of increasing its customer satisfaction and guidance for potential development.
Co-Authors Chong, Angela Yi Wen Fathihah, Nuramalin Hong, Aileen Chun Yueng Jimmy, Adrianie Jinietia Kee, Daisy Mui Hung Khushboo, Kumari Lim, Jia Yee Nuralina, Nuralina Nurdiyanah Nurdiyanah, Nurdiyanah Nursyahirah, Nursyahirah Pandey, Rudresh Rao, K.S. Srinivasa Singh, Padmalini Verma, Ashutosh