Asia Pacific Journal of Management and Education
Vol 4, No 2 (2021): July 2021

The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation

Singh, Padmalini (Unknown)
Rao, K.S. Srinivasa (Unknown)
Chong, Angela Yi Wen (Unknown)
Kee, Daisy Mui Hung (Unknown)
Jimmy, Adrianie Jinietia (Unknown)
Hong, Aileen Chun Yueng (Unknown)
Verma, Ashutosh (Unknown)
Pandey, Rudresh (Unknown)
Lim, Jia Yee (Unknown)
Khushboo, Kumari (Unknown)
PV, Ranjith (Unknown)

Article Info

Publish Date
21 Jul 2021

Abstract

The objective of this study is to investigate the influence of consumer behavior on brand success. Consumer behavior is a study of consumers and their methods to choose, consume, and dispose of products and services, including their social, cognitive, and developmental progress. Panasonic Corporation may face the issues of consumer behavior which affects customer satisfaction and loyalty affecting the company’s development. This paper presents the factors of consumer behavior that may bring Panasonic to its success. The findings provide particular qualities to enhance the opportunity of increasing its customer satisfaction and guidance for potential development.

Copyrights © 2021




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Journal Info
Asia Pacific Journal of Management and Education
Website

Abbrev

APJME

Publisher

AIBPM Publisher

Subject

Education Languange, Linguistic, Communication & Media Other

Description

APJME aims to feature narrative, theoretical, and empirically-based research articles relevant to management and education area. We also strive to develop a better understanding on education as well as management fields. APJME has a mission to be carried out which is to bring up the latest topic ...