Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Asia Pacific Journal of Management and Education
Lim, Yii Han
Unknown Affiliation
Education Languange, Linguistic, Communication & Media Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Organizational Culture and Customer Loyalty: A Case of Harvey Norman Lim, Yii Han; Kee, Daisy Mui Hung; Lai, Xiao Yu; Lee, Ze Minn; Low, Mei Qi; Sariya, Sariya; Sharma, Sakshi
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 1 (2020): March 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.979 KB) | DOI: 10.32535/apjme.v3i1.743

Abstract

Harvey Norman is an Australian company that offers broad product range for their customers. Customers are key element of success for a business. When customers get the satisfaction, they expect from the brand, it will result in customer loyalty indirectly. Therefore, our group decided to conduct a research on determining the key driver of having customer loyalty and satisfaction towards our company brand. Besides that, we would like to determine the relationship between customer loyalty and customer satisfaction. We aim to identify how would the variables be affected by the management culture of the company. The research methods used in this study include quantitative method and qualitative method.
Organizational Culture and Customer Loyalty: A Case of Harvey Norman Lim, Yii Han; Kee, Daisy Mui Hung; Lai, Xiao Yu; Lee, Ze Minn; Low, Mei Qi; Sariya, Sariya; Sharma, Sakshi
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 1 (2020): March 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v3i1.743

Abstract

Harvey Norman is an Australian company that offers broad product range for their customers. Customers are key element of success for a business. When customers get the satisfaction, they expect from the brand, it will result in customer loyalty indirectly. Therefore, our group decided to conduct a research on determining the key driver of having customer loyalty and satisfaction towards our company brand. Besides that, we would like to determine the relationship between customer loyalty and customer satisfaction. We aim to identify how would the variables be affected by the management culture of the company. The research methods used in this study include quantitative method and qualitative method.
Co-Authors Kee, Daisy Mui Hung Lai, Xiao Yu Lee, Ze Minn Low, Mei Qi Sariya, Sariya Sharma, Sakshi