Asia Pacific Journal of Management and Education
Vol 3, No 1 (2020): March 2020

Organizational Culture and Customer Loyalty: A Case of Harvey Norman

Lim, Yii Han (Unknown)
Kee, Daisy Mui Hung (Unknown)
Lai, Xiao Yu (Unknown)
Lee, Ze Minn (Unknown)
Low, Mei Qi (Unknown)
Sariya, Sariya (Unknown)
Sharma, Sakshi (Unknown)

Article Info

Publish Date
21 Mar 2020

Abstract

Harvey Norman is an Australian company that offers broad product range for their customers. Customers are key element of success for a business. When customers get the satisfaction, they expect from the brand, it will result in customer loyalty indirectly. Therefore, our group decided to conduct a research on determining the key driver of having customer loyalty and satisfaction towards our company brand. Besides that, we would like to determine the relationship between customer loyalty and customer satisfaction. We aim to identify how would the variables be affected by the management culture of the company. The research methods used in this study include quantitative method and qualitative method.

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Journal Info
Asia Pacific Journal of Management and Education
Website

Abbrev

APJME

Publisher

AIBPM Publisher

Subject

Education Languange, Linguistic, Communication & Media Other

Description

APJME aims to feature narrative, theoretical, and empirically-based research articles relevant to management and education area. We also strive to develop a better understanding on education as well as management fields. APJME has a mission to be carried out which is to bring up the latest topic ...