Article Per Year (5 Year)
p-Index From 2020 - 2025
0.778
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This Author published in this journals
All Journal Journal of the Community Development in Asia Asia Pacific Journal of Management and Education
Sharma, Sakshi
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Humanities Education Languange, Linguistic, Communication & Media Other

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Factors Influencing Consumer Behaviour Intention to Purchase Fast Food: a Study of McDonald’s in Malaysia Singh, Dr. Kavita; Tan, Joe Fen; Binti Abdullah, Syaza Afiqah; Tan, Hui Mei; Tan, Zhiwen; Fauziah, Nurafikatul; Sharma, Sakshi; Kee, Dr. Daisy Mui Hung
Journal of The Community Development in Asia Vol 6, No 3 (2023): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2546

Abstract

McDonald’s, as the largest worldwide retailer of foodservice, has more than 38,000 locations across more than 100 countries. The company's mission is to quickly adapt to generate profitable growth and to improve upon McDonald's in order to serve superior and high-quality meals to more people every day around the world. The study was conducted to identify and analyze the factors influencing consumer behaviors intention to purchase in the fast-food sector (McDonald's). We investigate whether product and service quality, pricing, promotion, brand awareness, restaurant surrounding and environment will affect the consumers’ behaviour to purchase fast food at McDonald's. Besides, the research that we conducted also related to Sustainable Development Goals (SDGs) as McDonald's has presented its corporate responsibilities. For the study, both primary and secondary data were collected from multiple sources and a digital questionnaire (via Google Form) was created to collect data and information from 150 respondents. Recommendations and implications were discussed.
Organizational Culture and Customer Loyalty: A Case of Harvey Norman Lim, Yii Han; Kee, Daisy Mui Hung; Lai, Xiao Yu; Lee, Ze Minn; Low, Mei Qi; Sariya, Sariya; Sharma, Sakshi
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 1 (2020): March 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.979 KB) | DOI: 10.32535/apjme.v3i1.743

Abstract

Harvey Norman is an Australian company that offers broad product range for their customers. Customers are key element of success for a business. When customers get the satisfaction, they expect from the brand, it will result in customer loyalty indirectly. Therefore, our group decided to conduct a research on determining the key driver of having customer loyalty and satisfaction towards our company brand. Besides that, we would like to determine the relationship between customer loyalty and customer satisfaction. We aim to identify how would the variables be affected by the management culture of the company. The research methods used in this study include quantitative method and qualitative method.
Factors Influencing Consumer Behaviour Intention to Purchase Fast Food: a Study of McDonald’s in Malaysia Singh, Dr. Kavita; Tan, Joe Fen; Binti Abdullah, Syaza Afiqah; Tan, Hui Mei; Tan, Zhiwen; Fauziah, Nurafikatul; Sharma, Sakshi; Kee, Dr. Daisy Mui Hung
Journal of The Community Development in Asia Vol 6, No 3 (2023): September 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v6i3.2546

Abstract

McDonald’s, as the largest worldwide retailer of foodservice, has more than 38,000 locations across more than 100 countries. The company's mission is to quickly adapt to generate profitable growth and to improve upon McDonald's in order to serve superior and high-quality meals to more people every day around the world. The study was conducted to identify and analyze the factors influencing consumer behaviors intention to purchase in the fast-food sector (McDonald's). We investigate whether product and service quality, pricing, promotion, brand awareness, restaurant surrounding and environment will affect the consumers’ behaviour to purchase fast food at McDonald's. Besides, the research that we conducted also related to Sustainable Development Goals (SDGs) as McDonald's has presented its corporate responsibilities. For the study, both primary and secondary data were collected from multiple sources and a digital questionnaire (via Google Form) was created to collect data and information from 150 respondents. Recommendations and implications were discussed.
Organizational Culture and Customer Loyalty: A Case of Harvey Norman Lim, Yii Han; Kee, Daisy Mui Hung; Lai, Xiao Yu; Lee, Ze Minn; Low, Mei Qi; Sariya, Sariya; Sharma, Sakshi
Asia Pacific Journal of Management and Education (APJME) Vol 3, No 1 (2020): March 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v3i1.743

Abstract

Harvey Norman is an Australian company that offers broad product range for their customers. Customers are key element of success for a business. When customers get the satisfaction, they expect from the brand, it will result in customer loyalty indirectly. Therefore, our group decided to conduct a research on determining the key driver of having customer loyalty and satisfaction towards our company brand. Besides that, we would like to determine the relationship between customer loyalty and customer satisfaction. We aim to identify how would the variables be affected by the management culture of the company. The research methods used in this study include quantitative method and qualitative method.
Co-Authors Binti Abdullah, Syaza Afiqah Fauziah, Nurafikatul Kee, Daisy Mui Hung Kee, Dr. Daisy Mui Hung Lai, Xiao Yu Lee, Ze Minn Lim, Yii Han Low, Mei Qi Sariya, Sariya Singh, Dr. Kavita Tan, Hui Mei Tan, Joe Fen Tan, Zhiwen