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All Journal Jurnal Analisis Sosial Politik JIIP (Jurnal Ilmiah Ilmu Pendidikan) AKSELERASI: Jurnal Ilmiah Nasional Komunika: Jurnal Ilmu Komunikasi Influence: International Journal of Science Review IIJSE Jurnal Penelitian Pendidikan Indonesia Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Ayuna, Novianty Elizabeth
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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ANALISIS FRAMING MEDIA ONLINE DALAM PEMBERITAAN IMAM BESAR FRONT PEMBELA ISLAM (FPI) HABIB RIZIEQ SHIHAB SEJAK KEPULANGAN DARI ARAB SAUDI HINGGA PROSES PENANGKAPAN Ramdhani, Ilham; Ambarwati, Ambarwati; Ayuna, Novianty Elizabeth
Jurnal Analisis Sosial Politik Vol 5 No 2 (2021): Jurnal Analisis Sosial Politik
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jasp.v5i2.81

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Pengaruh Kompetensi Komunikasi dan Kompetensi Profesional terhadap Mutu Pembelajaran Berbasis Teknologi Komunikasi Digital (Studi Kasus Sekolah Putra Pertiwi) Yuliasari, Ika; Ayuna, Novianty Elizabeth
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 3 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.797 KB) | DOI: 10.54371/jiip.v6i3.1457

Abstract

Penelitian ini bertujuan untuk menganalisis dan mendeskripsikan pengaruh Kompetensi Komunikasi dan Kompetensi Profesional terhadap Kualitas Pembelajaran Berbasis Teknologi Komunikasi Digital di Yayasan Pendidikan Putra Pertiwi Tangerang Selatan. Pertanyaan (1) Bagaimana Pengaruh Kompetensi Komunikasi dan Kompetensi Profesional terhadap Kualitas Pembelajaran Berbasis Teknologi Komunikasi Digital di Sekolah Putra Pertiwi (2) Bagaimana gambaran praktik Kompetensi Komunikasi dan Kompetensi Profesional dalam Peningkatan Kualitas Digital Pembelajaran Berbasis Teknologi Komunikasi di Sekolah Putra Pertiwi. Penelitian ini dirancang dengan pendekatan mix method, yaitu pendekatan kuantitatif yang diperkuat dengan pendekatan kualitatif. Data yang digunakan dalam penelitian ini adalah data primer yang berkaitan dengan variabel yang diperoleh melalui kuesioner yang dibagikan kepada guru di Sekolah Putra Pertiwi Kota Tangerang Selatan. Seluruh responden yang berjumlah 38 orang berasal dari SD dan SMP serta SMK Untuk menganalisis data secara keseluruhan, penelitian ini menggunakan Analisis Regresi Linier. Hasil analisis data menunjukkan bahwa ada pengaruh positif dan signifikan Kompetensi Komunikasi dan Kompetensi Profesional terhadap Kualitas Pembelajaran Berbasis Teknologi Komunikasi Digital.
Strategi Komunikasi Organisasi dan Muhammadiyah dalam Penanganan Pandemi Covid-19 Varian Omicron Atmaja, Machhendra Setyo; Ayuna, Novianty Elizabeth; Yuliasari, Ika
KOMUNIKA Vol. 11 No. 1 (2024): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v11i01.12881

Abstract

Merebaknya pandemi Covid-19 mendorong respon Muhammadiyah dengan membentuk MCCC pada tanggal 5 Maret 2020. MCCC menerapkan serangkaian strategi komunikasi untuk membantu penanganan penyebaran pandemi Covid-19, khususnya pada kasus Omicron. Penelitian ini bertujuan untuk menganalisis dan mendeskripsikan strategi komunikasi organisasi yang dilakukan oleh MCCC dalam penanganan Covid-19 pada saat varian omicron masuk ke Indonesia. Teori pada peneltian ini menggunakan pandangan Pace dan Faules (2013) untuk melihat bentuk dari komunikasi organisasi dari MCCC itu sendiri. Sementara itu, pandangan Cutlip, Center, & Broom (2016) penulis gunakan untuk memperdalam strategi komunikasi yang dilakukan oleh MCCC. Penelitian ini menggunakan pendekatan kualitatif dengan model deskriptif analisis. Temuan dari penelitian ini ialah strategi komunikasi organisasi MCCC dalam penanganan Covid-19 telah menggunakan 7c Cutlip, Centre, & Broom, dimana MCCC telah menerapkan : 1) credibility, 2) context, 3) clarity, 4) continuity and consistency, 5) channel, 6) capability of the audience, 7) content. Penerapan strategi komunikasi organisasi tersebut didukung dengan iklim komunikasi organisasi yang mengedepankan urusan kemanusiaan di internal Muhammadiyah, sehingga lebih kompak dan terkonsolidasi dengan baik.
Strategi Komunikasi Pemasaran Kopi Kenangan (Studi Konten YouTube tentang Perkembangan Bisnis Kopi Kenangan) Indah, Meutia; Saputra, Datep Purwa; Ayuna, Novianty Elizabeth
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 3 (2025): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jimik.v6i3.1570

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This research aims to analyze Kopi Kenangan's marketing communication strategies through YouTube content, as well as to identify obstacles in consistently achieving the Top of Mind position in Indonesia's coffee shop market until 2025, considering fluctuations in its Top Brand Award index. This study employs a qualitative approach with a case study on Kopi Kenangan. Data were collected through triangulation: (1) an in-depth content analysis of three "Endgame" podcast series featuring Edward Tirtanata on YouTube (September 2020), (2) in-depth interviews with nine informants (three store managers, three store employees from ARION, MOI, and SPBU outlets, and three customers), and (3) documentation study on Kopi Kenangan's business development. Data analysis was conducted using the frameworks of Marketing Communication Theory and Push-Pull-Pass Marketing Communication Strategy Theory. The research findings identify Kopi Kenangan's marketing communication pattern as an integrated hybrid model. This model effectively combines digital push strategies through application notifications and social media promotions (implicitly including YouTube), with pull strategies focused on brand storytelling, in-store experiential marketing, and product education. Additionally, there is strong personal communication (pass strategy) from store staff, as well as extensive collaboration with delivery platforms to expand reach. Edward Tirtanata's disruptive vision also serves as the foundation for the strategically conveyed brand narrative. Although this pattern is effective in building awareness and driving purchases, consistent Top of Mind status is still hindered by internal inconsistencies in message delivery by employees, challenges in micro-level communication adaptation based on location, and the need to strengthen a unique and consistent brand narrative through storytelling content on YouTube to create cognitive dominance in consumers' minds.
The Effect of Public Communication in Increasing the Effectiveness of Public Services: Case Study on Public Services in West Bandung District Ayuna, Novianty Elizabeth; Zairusi, Zairusi; J. Pratama, Roro Arinda Reswanti; Eryanto Septiawan, Fajar; Gintings, Abdorrakhman
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4015

Abstract

This research aims to investigate the important role of public communication in increasing the effectiveness of public services with a locus in West Bandung Regency. As respondents, there were 153 people in the community who received various services from the district office during August 2023. The analysis focused on how effective public communication can influence positive results in providing services to the community. A quantitative approach was used in this research by collecting data through surveys and statistical analysis. The results of this research show that public communication has a positive and significant influence on public services. It is recommended that communication competency be one of the materials in training for new West Bandung Regency employees.
The synergistic effects of transformational leadership and communication competence on organizational culture in nonprofit organizations Ayuna, Novianty Elizabeth; Gintings, Abdorrakhman
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 11 No. 4 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020255879

Abstract

This study examined the influence of transformational leadership and communication competence on organizational culture in a nonprofit organization. The problem addressed was the lack of clarity regarding how these two factors interact to shape culture in the Indonesian context. A quantitative survey with an ex-post facto design was conducted involving all 36 employees of a foundation. Data were collected through a structured Likert-scale questionnaire, tested for validity and reliability, and analyzed using regression techniques. The results indicated that transformational leadership significantly influenced organizational culture (R² = 0.653), while communication competence also had a significant effect (R² = 0.476). Combined, both factors explained 87.1% of the variance, demonstrating a strong synergistic effect. The study concluded that strengthening leadership and communication simultaneously is essential for developing adaptive and sustainable organizational cultures in nonprofit institutions.
OPTIMIZING PUBLIC COMMUNICATION IN THE DIGITAL ERA: CHALLENGES AND SOLUTIONS Ayuna, Novianty Elizabeth
AKSELERASI: Jurnal Ilmiah Nasional Vol 7 No 2 (2025): AKSELERASI: JURNAL ILMIAH NASIONAL
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jin.v7i2.1442

Abstract

The rapid digital transformation has shifted public communication patterns from one-way to interactive and real-time. However, this transition brings complex challenges that have the potential to distort public institutions' messages. This study aims to analyze contemporary challenges in digital public communication and formulate effective optimization strategies. The research method used is a descriptive qualitative approach with a literature review (secondary data), which examines various scientific journals, digital trend reports, and related policy documents. The results identify five key challenges: the rapid spread of hoaxes, the vulnerability of online reputation management, the gap in digital literacy, the risk of citizen data security, and polarization caused by echo chamber algorithms. As a solution, this study offers an integrative strategy that includes the participatory use of new media, strengthening rapid fact-checking systems, cross-sector collaboration, and increasing public digital literacy. Furthermore, it emphasizes the importance of empathetic communication using inclusive language to rebuild public trust. The study's conclusions indicate that optimizing public communication involves more than just digitalizing tools, but also transforming communication culture to be more transparent, secure, and humane in order to address the dynamics of information disruption.
Government Public Communication Management Strategy in Socializing the People's School Policy in Indonesia Ayuna, Novianty Elizabeth
INFLUENCE: INTERNATIONAL JOURNAL OF SCIENCE REVIEW Vol. 7 No. 1 (2025): INFLUENCE: International Journal of Science Review
Publisher : Global Writing Academica Researching and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/influencejournal.v7i1.314

Abstract

The People's School Policy—a free, boarding-based education program for low-income families. The success of this policy depends heavily on the effectiveness of information delivery, public acceptance, and community participation. This study aims to analyze the public communication management strategies implemented by the government in its outreach. This research uses a descriptive qualitative approach with a case study method. The results indicate that the government implemented a mixed-method communication strategy, combining direct face-to-face outreach (a community approach) and the use of digital media (social media/websites) for information transparency. The results indicate that the government implemented a single narrative strategy of "Education for All" to maintain information consistency across ministries (Ministry of Social Affairs, Ministry of Primary and Secondary Education, and Ministry of State Secretariat). The implementation strategy was carried out through multi-platform channels that combined social media for the wider public with face-to-face communication and the use of regional languages ​​for communities in remote areas. In addition, issue management through rapid responses through official complaint channels and strategic collaboration with universities were key factors in building public trust. This study concludes that the integration of digital channels and a local humanist approach is effective in expanding the reach of policies, although synchronizing technical data between the central and regional governments remains a managerial challenge that needs to be optimized to achieve the target of 500 schools by 2029.
Co-Authors Ali Djamhuri Ambarwati Atmaja, Machhendra Setyo Fajar Eryanto Septiawan Gintings, Abdorrakhman Ika Yuliasari Indah, Meutia J. Pratama, Roro Arinda Reswanti Ramdhani, Ilham Saputra, Datep Purwa Silolongan, Fransisika Zairusi Zairusi