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All Journal Inovator : Jurnal Manajemen El-Barka: Journal of Islamic Economics and Business Multazam : Jurnal Manajemen Haji dan Umrah
Lesmana, Meichio
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE INFLUENCE OF CUSTOMER TRUST AND DECISION MAKING FROM CONSUMER TESTIMONIALS USING GONTOR'S HAJJ AND UMROH SERVICES IN THE MANAGEMENT REVIEW OF HAJJ AND UMROH GIRO Lesmana, Meichio; Katsir, Shahibul Khairil; Rosmita, Siti Nurma; Mahdi, Atha
Multazam : Jurnal Manajemen Haji dan Umrah Vol. 4 No. 1 (2024): Multazam : Jurnal Manajemen Haji dan Umrah
Publisher : Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/multazam.v4i1.9011

Abstract

The study of consumer decisions in choosing KBIHU services is essential, considering the high need for Muslims to perform Hajj in Indonesia. Data from the 2024 population census notes that Indonesia's population reaches 281.64 million people, while the Hajj quota is limited. Although there are various Hajj and Umrah service bureaus, consumers need to be careful because of the rampant cases of fraud and illegal acts in this sector in Indonesia. Safety and trust are key factors that must be considered before consumers choose Hajj and Umrah service bureaus in their area. Factors influencing consumer decisions involve brand, quality of service, pricing, promotion, and word-of-mouth testimonials. This study aims to examine the impact of brand trust and word of mouth testimonials on consumer decisions in choosing KBIHU Gontor services. This research approach is qualitative, involving direct surveys and analysis of data from previous scientific literature.
Management of the Management Strategy of the Giwangan Traditional Main Market by the Special Region Government of Yogyakarta Lesmana, Meichio; Fratama, Akbar Zulfia; Rosmitha, Siti Nurma; Suminto, Ahmad
INOVATOR Vol 13 No 1 (2024): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v13i1.17660

Abstract

Government management and strategy in managing traditional markets is very necessary, seeing the conditions of traditional markets which if not considered, will have an impact and reduce public interest in conducting transactions in traditional markets due to the influence of modern markets. The purpose of this study was to describe the management strategy of the Giwangan wholesale market by the government of the Special Region of Yogyakarta (DIY). This type of research uses descriptive-qualitative with a SWOT analysis approach. The data used are primary data obtained through observation, interview, observation, Focus Group Discussion (FGD) and documentation. This study also uses a phenomenological approach to case studies. The results showed that the implementation carried out by the government of the Special Region of Yogyakarta in the management of the Giwangan traditional wholesale market was quite effective, namely the implementation of several market management programs in terms of planning, structuring, organizing, field action, as well as monitoring and evaluation. In market management, the DKI government takes a two-way approach. First, an infrastructure approach with infrastructure improvements and additions, a program to rearrange market conditions in 2022, greeting traders once a week, gotong royong with associations, and exercising with market traders. Second, the non-physical approach is the application of regional regulations and mayoral regulations. This has an impact on the welfare of the people of Yogyakarta.
The Relationship between Islamic Business Ethics and Customer Retention: Evidence from Sharia Bank in Ponorogo Susilo, Adib; Putra, Sadam Maherah Rofiqkhan; Arief, Suyoto; Lesmana, Meichio
El-Barka Journal of Islamic Economics and Business Vol. 6 No. 1 (2023)
Publisher : El-Barka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/elbarka.v6i1.3979

Abstract

Customer loyalty would lead to customer retention which in turn would lead to company profit. Sadly, the lack of customer awareness on sharia bank led them to the conclusion that Islamic bank is just the same with the conventional bank. Therefore, this paper is aimed to investigate the relationship between Islamic business ethics of Prophet Muhammad character on customer retention at sharia bank in Ponorogo. Moreover, the research on this field is still few to find. The method employs in this study is quantitative method with exploratory factor analysis (EFA) and multiple regression analysis. The respondent of this study is 129 from the customer of sharia bank in Ponorogo. The data was analysed through SPSS 20 tool. This study found that EFA result indicates that from 4 variables of hypotheses which is based from 4 praiseworthy attributes of the prophet namely, siddiq, tabligh, amanah, and fathanah emerged onto 3 variables namely siddiq, tablig, and fathanah due to amanah variable merged into sidiq variables. Meanwhile, regression analysis found that siddiq (X1), tabligh (X2), and fathanah (X3) partially and simultaneously influence the customer retention (Y). The influences of independent variables on dependent variable are about 65.1%. Further analysis in the future studies is suggested with additional variables such as religiosity or TPB and other variables. Moreover, structural equation modelling (SEM) analysis also suggested for future studies in order to achieve advanced results.
Co-Authors Fratama, Akbar Zulfia Katsir, Shahibul Khairil Mahdi, Atha Muhlisah, Siti Nurul Puspitasari, Dini Putra, Sadam Maherah Rofiqkhan Rosmita, Siti Nurma Rosmitha, Siti Nurma Suminto, Ahmad Susilo, Adib . Suyoto Arief Tambusai, Muhamad Kharis