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All Journal PREPOTIF : Jurnal Kesehatan Masyarakat Enrichment : Journal of Management Milestone: Journal of Strategic Management Feedforward: Journal of Human Resource Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi
Kho, Ardi
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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University Strategy and Implementation Using the David Strategic-Management Model: A Case Study from Indonesia Kho, Ardi; Rumanti, Elisabeth Dewi; Sudibjo, Niko; Nanda, Kezia Arya
Milestone: Journal of Strategic Management Vol. 1 No. 2 September 2021
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v1i2.3932

Abstract

The competency standards of university graduates must comply with the National Standards of Education, the Indonesian National Qualification Framework (KKNI), and other criteria set by the university. Universities need to set strategies and implementations to achieve the standard of graduate competence consisting of attitudes, knowledge, and skills stated in the formulation of graduate learning achievements. A case study using a qualitative approach was conducted at the university in Banten, Indonesia. The purpose of this study is to explore academic strategies in university. This includes examining the key drivers for strategic planning, the opportunities pursued in strategic planning, and challenges encountered in the process of strategic planning. The findings suggest that key drivers for strategic planning in the university include market competition and customer requirements. Secondly, the findings are the university should pursue three major strategic planning opportunities, including improved academic operational efficiency, improved student competency, and lecturer’s qualification, as well as improved services of the university. Thirdly, the change management process is reactive and not necessarily transformational in its degree, even though it can involve large-scale changes. The findings integrated into a model contribute to understanding the relationship between the context of strategic planning, the content of strategic planning, and the process of strategic planning in university.
Pengaruh Service Quality dan Patient Safety Expectation Terhadap Customer Satisfaction dan Customer Loyalty Pada AIC Medical Clinic di Masa Pandemi Covid-19 [The Effect of Service Quality and Patient Safety Expectation on Customer Satisfaction and Customer Loyalty on AIC Medical Clinic During the Covid-19 Pandemic] Kho, Ardi; Budianto, Bernard; Antoni, Irene
Milestone: Journal of Strategic Management Vol. 2 No. 1 April 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i1.5289

Abstract

This study was conducted during the COVID-19 Pandemic when patients were afraid and avoided going to the clinic so there was a decrease in patient visits to AIC Medical. This study is to find out whether patients prefer patient safety expectations rather than service quality that affects customer satisfaction, and increases customer loyalty. This study was conducted in Jakarta involving 162 patients at AIC Medical Clinic. Data was collected by distributing questionnaires containing 40 statements using a Likert scale of 1–5 based on a non-probability sampling method with a saturation sampling technique. Data were analyzed using the PLS-based SEM method. The research results support some of the proposed models. The findings are service quality, patient safety expectations, and corporate CSR has a positive effect on customer satisfaction. Other research findings that support the relationship between service quality and customer loyalty are positive. The results show that the effect of cultural similarity on customer satisfaction is negative. The findings confirm that customer satisfaction is partial mediation of the relationship between service quality and customer loyalty.BAHASA INDONESIA ABSTRACTPenelitian ini dilakukan pada masa pandemi COVID-19 saat pasien takut dan menghindari untuk ke klinik sehingga terjadi penurunan kunjungan pasien ke AIC Medical Clinic. Penelitian ini untuk mengetahui apakah pasien lebih memilih keamanan atau patient safety expectation daripada service quality yang berpengaruh terhadap customer satisfaction, dan meningkat customer loyalty. Penelitian ini dilakukan di Jakarta dengan melibatkan 162 pasien di AIC Medical Clinic. Pengumpulan data dilakukan dengan menyebarkan kuesioner berisi 40 pernyataan dengan Skala Likert 1–5 berdasarkan metode purposive sampling dengan kriteria pasien yang datang di klinik saat pandemi COVID-19. Data dianalisis dengan metode SEM berbasiskan PLS. Hasil penelitian mendukung sebagian model yang diusulkan, service quality, patient safety expectation dan CSR perusahaan berpengaruh positif terhadap customer satisfaction. Temuan lain penelitian mendukung hubungan service quality terhadap customer loyalty adalah positif. Terdapat pengaruh patient safety expectation terhadap customer satisfaction lebih besar dibandingkan oleh pengaruh service quality, tetapi pengaruh cultural similarity terhadap customer satisfaction adalah negatif. Temuan mengonfirmasi mediasi customer satisfaction mempengaruhi customer loyalty.
Pengaruh Manajemen Pemasaran Virtual Terhadap Produk UMKM Salam, Rahmat; Kho, Ardi
Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Vol 1 No 2 (2023): Maret
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mentari.v1i2.272

Abstract

Menjalankan bisnis di era modern berbeda dengan bisnis di masa lalu. Bisnis maju adalah mereka yang dapat memasarkan produk dan layanan mereka secara teknologi. Penelitian ini bertujuan untuk mendapatkan pemahaman yang detail tentang strategi virtual marketing produk UMKM. Untuk itu kami memperoleh bukti-bukti yang kami teliti dari berbagai sumber, antara lain karya tulis ilmiah khususnya strategi pemasaran teknologi untuk produk usaha kecil. Hal itu berada di bawah pendekatan fenomenologis, mengumpulkan data sebanyak mungkin untuk mengekstrak esensi untuk menjawab masalah saat ini. Kajian yang masuk meliputi pengkodean data tema, evaluasi informasi, penarikan kesimpulan, dan mencari validitas dalam menjawab permasalahan. Berdasarkan data yang dianalisis dan pembahasan, dapat disimpulkan bahwa pemasaran online berhasil dengan mengikuti langkah-langkah yang tepat untuk media digital, memetakan pemasaran, memilih media digital yang sesuai, dan menerapkan semua aktivitas pemasaran berbasis internet.
FAKTOR-FAKTOR YANG MEMENGARUHI INTENTION TO REUSE LAYANAN TELEMEDICINE : STUDI TERHADAP GENERASI Z PENGGUNA APLIKASI HALODOC Gozali, Ivana Agustin; Kho, Ardi
PREPOTIF : JURNAL KESEHATAN MASYARAKAT Vol. 9 No. 2 (2025): AGUSTUS 2025
Publisher : Universitas Pahlawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/prepotif.v9i2.46752

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh performance expectancy, effort expectancy, social influence, price value, facilitating conditions, perceived usefulness, perceived ease of use terhadap  intention to reuse yang dimediasi oleh user satisfaction. Pengumpulan data dilakukan dengan menggunakan purposive sampling terhadap responden yang memenuhi kriteria, yaitu pengguna aplikasi Halodoc yang berdomisili di Jabodetabek dan masuk ke dalam kelompok usia generasi Z dengan menyebarkan keusioner berisi 45 pertanyaan dengan Skala Likert 1 – 5. Sebanyak 114 responden yang memenuhi kriteria masuk ke dalam penelitian ini. Data kemudian dianalisis dengan metode PLS-SEM menggunakan aplikasi SmartPLS 4.1.1.2. Hasil penelitian ini menyatakan bahwa performance expectancy, dan facilitating conditions memberikan pengaruh positif tidak signifikan terhadap user satisfaction. Effort expectancy, dan social influence memberi pengaruh negatif secara tidak signifikan pada user satisfaction. Price value, perceived usefulness, dan perceived ease of use berpengaruh positif secara signifikan terhadap user satisfaction. Performance expectancy, price value, facilitating conditions, dan user satisfaction mempengaruhi positif secara tidak signifikan terhadap intention to reuse. Effort expectancy, dan perceived ease of use berpengaruh secara negatif tidak signifikan terhadap intention to reuse. Social influence dan perceived usefulness berpengaruh secara positif signifikan terhadap intention to reuse. User satisfaction sebagai variabel mediasi tidak memberikan pengaruh yang signifikan terhadap hubungan antara performance expectancy, effort expectancy, social influence, price value, facilitating conditions, perceived usefulness, perceived ease of use dengan intention to reuse.
Factors that influencing organizational commitment in X Islamic Education Foundation Aulia, Nurul; Kho, Ardi
Enrichment : Journal of Management Vol. 13 No. 6 (2024): February
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i6.1838

Abstract

Educators and teaching staff are the human resources in schools. Quality resources will have a positive impact on organizational success. Commitment from educators and teaching staff is needed to create a supportive and motivated work environment. The high turnover rate at the Yayasan Pendidikan Islam X Tangerang is the reason this research was conducted to analyze the commitment of educators and staff. There are many factors that influence commitment, some of which are leadership style, job involvement, and perceived organizational support. Job satisfaction acts as a mediator in testing the effect of these factors on organizational commitment. This research was conducted at Yayasan Pendidikan Islam X Tangerang to the entire population of 38 people. The cross-sectional method was used in quantitative research by distributing online questionnaires. This research used the PLS-SEM analysis method. The results of this study state that there is a positive influence between school leadership style, job involvement, and perceived organizational support on organizational commitment. Job satisfaction also mediates the relationship between school leadership style and job involvement on organizational commitment.
Peran Strategi HRM dalam Meningkatkan Employee Engagement dan Retensi Karyawan Pada PT. ABC [The Role of HRM Strategy in Increasing Employee Engagement and Employee Retention at PT. ABC] Kho, Ardi; Teuku Alif Ananda; Christina Michelle; Savira Alifa; Yustika Rusnanda
Feedforward: Journal of Human Resource Vol. 5 No. 2: September 2025
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ff.v5i2.10282

Abstract

This study aims to analyze the role of Human Resources Management (HRM) strategies in improving employee engagement and retention at Sport7 and ABC Sport, using a case study of the Sport program. A quantitative approach was used through the distribution of questionnaires to 65 respondents using a purposive sampling technique. The results showed that Sport7 employees had high levels of work engagement across the dimensions of vigor, dedication, and absorption, while ABC Sport employees demonstrated low levels across all dimensions. These findings indicate that effective HRM strategies, such as a supportive work environment, reward systems, and coaching programs, have a positive impact on employee motivation and loyalty. Conversely, the absence of such strategies contributes to low engagement and retention. This study provides important implications for organizations to evaluate and strengthen HRM strategies to create a productive and sustainable workforce. Abstrak Bahasa Indonesia: Penelitian ini bertujuan untuk menganalisis peran strategi Human Resources Management (HRM) dalam meningkatkan employee engagement dan retensi karyawan pada Sport7 dan ABC Sport, dengan studi kasus pada program Sport. Pendekatan kuantitatif digunakan melalui penyebaran kuesioner kepada 65 responden dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa karyawan Sport7 memiliki tingkat keterlibatan kerja yang tinggi pada dimensi vigor, dedication, dan absorption, sementara karyawan ABC Sport menunjukkan tingkat yang rendah pada seluruh dimensi tersebut. Temuan ini mengindikasikan bahwa strategi HRM yang efektif, seperti lingkungan kerja yang suportif, sistem penghargaan, dan program coaching memiliki dampak positif terhadap motivasi dan loyalitas karyawan. Sebaliknya, absennya strategi tersebut berkontribusi terhadap rendahnya engagement dan retensi. Penelitian ini memberikan implikasi penting bagi organisasi untuk mengevaluasi dan memperkuat strategi HRM demi menciptakan tenaga kerja yang produktif dan berkelanjutan.
Co-Authors Antoni, Irene Aulia, Nurul Budianto, Bernard Christina Michelle Gozali, Ivana Agustin Nanda, Kezia Arya Rumanti, Elisabeth Dewi Salam, Rahmat Savira Alifa Sudibjo, Niko Teuku Alif Ananda Yustika Rusnanda