Article Per Year (5 Year)
p-Index From 2021 - 2026
1.578
P-Index
This Author published in this journals
All Journal Jurnal Manajemen JURNAL EKSBIS International Journal of Economics Development Research (IJEDR) Ethical Lingua: Journal of Language Teaching and Literature JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Farida, Lailatul
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
THE EFFECT OF PRICE DISCOUNT AND HEDONIC SHOPPING VALUE ON IMPULSIVE BUYING AT TIKTOK SHOP Rasyid, Cynthia Nur; Farida, Lailatul
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 3 (2023): Edisi September - Desember 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i3.3340

Abstract

The development of technology and information has also led to the existence of social media platforms or electronic commerce to make it easier for people to carry out economic activities in terms of buying and selling goods. The TikTok Shop has become the most widely used social media platform since its emergence as a new feature of the TikTok Application in April 2021. The TikTok Shop attracts consumers with the various conveniences it provides. This study examines the effect of price discounts and hedonic shopping values on impulsive buying. In this study, the type of research that will be conducted by researchers is in the form of quantitative research. The location for conducting this research is in Malang City. The sample of this research is 90 samples. the data used are primary and secondary data with data collection techniques using questionnaires. The variables used are price discount (X1), hedonic shopping value (X2) impulsive buying (Y). The analysis tool used is SmartPLS 3.0. The research results explain that the price discount (X1) has a positive and significant effect on impulsive buying (Y). price discount has a positive and significant effect on impulsive buying. in this study price discounts can attract consumers to make impulsive buying on TikTok Shop Hedonic shopping value (X2) has a positive and significant effect on impulsive buying (Y). there is a sense of pleasure and pleasure when shopping will bring up impulsive buying. The higher the value of hedonism spending, the higher the impulsive buying that occurs
The Influence of Content Marketing, Content Quality, and Brand Image on the Purchase Intention of Skintific Products Through the Official TikTok Rahmawati, Putri Adi; Farida, Lailatul
Journal of Economics Education and Entrepreneurship Vol 5, No 2 (2024): JEE, AUGUST 2024
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v5i2.12157

Abstract

This study aims to find out how the Influence of Content Marketing, Content Quality, and Brand Image on Puchase Intention in  Skintific skincare products  through TikTok video content. This research method uses quantitative methods. The population in this study is consumers of Skintific products. The sample criteria in this study are Gen Z and Millennials who use the TikTok application in Malang. The sampling technique used purposive sampling techniques  and obtained 110 samples. The data analysis technique uses multiple linear regression analysis. The results of this study show that content marketing variables  have a partial positive and significant effect on purchase intention. Content quality variables  have a partially positive and significant influence on purchase intention. Brand image variables  have a partially positive and significant effect on purchase intention. Then the simultaneous relationship between the variables of content marketing, content quality, and brand image has a positive and significant effect on purchase intention. This research can be used by companies in organizing sales promotions so that they are in great demand by broad consumers.
Influence Of Product Quality, Promotion0and Product Variations On Kanzler Product Purchase Decisions: The Influence Of Product Quality, Promotion And Product Variation On Kanzler Product Purchasing Decisions Fardiansyah, M. Fiqh; Farida, Lailatul
JURNAL EKBIS Vol 24 No 1 (2023): EKBIS (Jurnal Analisis, Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted with the aim of finding out the influence of product quality, promotion and product variety on purchasing decisions for PT Macroprima Pangutama (Cimory Group) Kanzler products, a study at UIN Maulana Malik Ibrahim Malang, using primary data with a proportional sampling method, thus containing 119 respondents. This research uses SPSS version 25. The research uses multiple linear regression analysis techniques. The results of the research show that there is a simultaneous influence on the variables Product Quality, Promotion and Product Variety which influence purchasing decisions.
The Influence Of Brand Image And Celebrity Endorsers On Purchase Intention Of Somethinc Skincare Products Via Instagram Social Media: The Influence Of Brand Image And Celebrity Endorser On Purchase Intention Of Something Skincare Products Through Instagram Social Media Kholishoh, Mawadlatul; Farida, Lailatul
JURNAL EKBIS Vol 24 No 1 (2023): EKBIS (Jurnal Analisis, Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to measure and test the influence of brand image and celebrity endorsers on purchase intention. The research method uses a quantitative approach.The samples used were 120 samples taken using accidental sampling technique. Data collected through distributing online questionnaires to UIN Malang students. Data were analyzed using multiple linear regression with the help of SPSS 16.0 statistical software. The research results show that brand image has a partial effect on purchase intention, celebrity endorsers have a partial effect on purchase intention and brand image and celebrity endorsers together have a significant effect on purchase intention for Somethinc skincare products at the State Islamic University of Malang.
Can I Speak English in My Home?: The Role of Parents’ Support in Students’ English Learning Motivation: A Narrative Study Farida, Lailatul; Mustofa, Mu; Elga Romadhon, M Galuh
Ethical Lingua: Journal of Language Teaching and Literature Vol. 11 No. 2 (2024): Volume 11 No 2 October 2024
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/25409190.762

Abstract

This narrative study aims to explore how support at home influences students' motivation to learn English, focusing on their unique experiences and journeys. Four high school students were interviewed through semi-structured interviews. The research's findings reveal significant insights into the diverse roles that parental support plays in students' acquisition of English language skills. It was revealed that active parental involvement, including encouragement, opportunities for practice, and reinforcement of their efforts, significantly boosted students' confidence and drive to improve. Moreover, students noted significant psychological benefits derived from parental encouragement. This study provides a valuable understanding of the intricate relationship between these interpersonal factors critical to students' language development. This research underscores the need for educators and parents to recognize and nurture these interpersonal dynamics to effectively support students in their language learning endeavors.
The Role of Branding in Developing Sustainable Fashion Brands: A Systematic Literature Review and Bibliometric Analysis Farida, Lailatul
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 5 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i5.6622

Abstract

This study examines Generation Z's behavior in purchasing second-hand clothing on Instagram, focusing on socio-environmental awareness, preconception, frugality, brand awareness, social prestige, need for uniqueness, scarcity, and perceived competition. Using a quantitative method with 312 respondents aged 17-27, the findings reveal that socio-environmental awareness, social prestige, scarcity, and perceived competition positively influence purchase intention, while brand awareness and preconception have negative effects. Need for uniqueness and frugality are not significant factors. Purchase intention positively affects purchase behavior. The study suggests that sellers should emphasize environmental aspects and scarcity to attract Generation Z consumers.
PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA PELANGGAN TOKOPEDIA (Studi Kasus pada Mahasiswa Universitas Islam Negeri Maulana Malik Ibrahim Malang) Ufairy, Mohammad Miqdad; Farida, Lailatul
Jurnal Manajemen Vol. 12 No. 1 (2022): JURNAL MANAJEMEN VOL. 12 NO. 1 JUNI 2022
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v12i1.3071

Abstract

This study aims to determine the effect of experiential marketing on customer loyalty through customer satisfaction as an intervening variable for Tokopedia customers. This research approach uses a quantitative approach. The sampling method is purposive sampling. The sample is 102. The results (1) Sense (X1) and Feel (X2) get results that have an effect and are not significant on customer loyalty (Y). While Think (X3), Act (X4) and Relate (X5) get significant and influential results Customer loyalty (Y). (2) Sense (X1), Think (X3) and Act (X4) get acceptable results and not significant Customer Satisfaction (Z). Feel (X2) and Relate (X5) get acceptable and significant results. (3) Customer Satisfaction (Z). Customer Satisfaction (Z) is accepted and significant Customer Loyalty (Y). (4) Customer Satisfaction (Z) is accepted and significant to Customer Loyalty (Y) Keywords: Customer Loyalty, Experiential Marketing, Customer Satisfaction
PENGARUH KELAS SOSIAL DAN GAYA HIDUP TERHADAP PERILAKU KONSUMEN PADA KONSUMEN PT MATAHARI DEPARTMENT STORE TBK MALANG Hasan, Fitriyah; Farida, Lailatul
Jurnal Manajemen Vol. 12 No. 1 (2022): JURNAL MANAJEMEN VOL. 12 NO. 1 JUNI 2022
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v12i1.3075

Abstract

This stdy aims to determine the effect of social class and lifestyle on consumen behavior to consumers PT. Matahari Department Store Tbk. Malang. The research method used in this study is a quantitative research method. The sample used was 100 respondents (20 question items x5) referring to the Malhotra theory and the sample in this study were consumers who have made purchases at PT. Matahari Department Store Tbk. Malang. That test was carried out using the Statistical Package for the Social Sciences (SPSS). The sampling techniqque in this study used a Probability Sampling technique. The results of this study indicate that the effect of social class on costumen behavior hasn’t significant but lifestyle has significant effect on costumen behavior.
PEMANFAATAN PLATFORM E-COMMERCE MELALUI MARKETPLACE SHOPEE SEBAGAI UPAYA PENINGKATAN PENJUALAN DAN MEMPERTAHANKAN BISNIS DI MASA PANDEMI (STUDI PADA UMKM SEKTOR FASHION DI MALANG) Farida, Lailatul
Jurnal Manajemen Vol. 12 No. 2 (2022): JURNAL MANAJEMEN VOL. 12 NO. 2 DESEMBER 2022
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v12i2.3231

Abstract

Tujuan penelitian ini adalah untuk mengetahui penerapan marketplace dalam upaya meningkatkan penjualan dan mempertahankan bisnis UMKM di masa pandemi. Tercatat, berdasarkan data dari Dinas Koperasi, Perindustrian, dan Perdagangan Kota Malang pada 2020 ada sebanyak 9.870 usaha mikro yang ada di Wilayah Kota Malang, Jawa Timur tergabung dalam marketplace Shopee. Hasil penelitian membuktikan bahwa dengan bergabung di Shopee, terjadi peningkatan penjualan di atas 50%, transaksi minimal per order Rp 50.000 - 100.000, frekuensi transaksi terjadi setiap hari. Selain itu UMKM akan tetap bertahan di marketplace Shopee jika bergabung di sana tidak memberi banyak benefit. Mereka akan melakukan evaluasi mengapa hal itu bisa terjadi. UMKM mudah dalam memantau usaha di aplikasi Shopee Seller karena fitur-fitur pendukungnya yang telah memadai dan mudah digunakan. Pengelola Shopee sangat memperhatikan semua merchant dalam mempertahankan bisnisnya, sehingga terjalin hubungan yang baik antara marketplace dengan merchant UMKM. Dengan berbagai alasan tersebut, membuat para UMKM Sektor Fashion di Malang yakin bahwa dengan bergabung di marketplace Shopee akan membantu mereka mempertahankan bisnis terutama di masa pandemi. Hasil penelitian ini didukung oleh penelitian Damayanti, Hidayat (2021).
Co-Authors Elga Romadhon, M Galuh Fardiansyah, M. Fiqh Hasan, Fitriyah Kholishoh, Mawadlatul Mustofa, Mu Rahmawati, Putri Adi Rasyid, Cynthia Nur Ufairy, Mohammad Miqdad