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All Journal ADPEBI International Journal of Business and Social Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Rasyid, Cynthia Nur
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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THE EFFECT OF PRICE DISCOUNT AND HEDONIC SHOPPING VALUE ON IMPULSIVE BUYING AT TIKTOK SHOP Rasyid, Cynthia Nur; Farida, Lailatul
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 3 (2023): Edisi September - Desember 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i3.3340

Abstract

The development of technology and information has also led to the existence of social media platforms or electronic commerce to make it easier for people to carry out economic activities in terms of buying and selling goods. The TikTok Shop has become the most widely used social media platform since its emergence as a new feature of the TikTok Application in April 2021. The TikTok Shop attracts consumers with the various conveniences it provides. This study examines the effect of price discounts and hedonic shopping values on impulsive buying. In this study, the type of research that will be conducted by researchers is in the form of quantitative research. The location for conducting this research is in Malang City. The sample of this research is 90 samples. the data used are primary and secondary data with data collection techniques using questionnaires. The variables used are price discount (X1), hedonic shopping value (X2) impulsive buying (Y). The analysis tool used is SmartPLS 3.0. The research results explain that the price discount (X1) has a positive and significant effect on impulsive buying (Y). price discount has a positive and significant effect on impulsive buying. in this study price discounts can attract consumers to make impulsive buying on TikTok Shop Hedonic shopping value (X2) has a positive and significant effect on impulsive buying (Y). there is a sense of pleasure and pleasure when shopping will bring up impulsive buying. The higher the value of hedonism spending, the higher the impulsive buying that occurs
The Role of Multilateral Institutions in Promoting Global Islamic Trade: A Literature Review of Effectiveness and Strategies Rasyid, Cynthia Nur; Andi Purwanto; Kholis, Nur
ADPEBI International Journal of Business and Social Science Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v5i2.1351

Abstract

Global Sharia-based trade is growing in response to the need for a more inclusive, equitable, and sustainable economic system. This article analyzes multilateral institutions that promote global Sharia trade, focusing on strategies, effectiveness, and policy impacts on country development. The research was conducted through a systematic literature review approach and a current case study analysis, integrating three main theories: World Systems (Wallerstein), Institutionalism (North), and Global Governance. The results show that institutions such as the Islamic Development Bank (IsDB), the Organization of Islamic Cooperation (OIC), the World Trade Organization (WTO), and the United Nations Conference on Trade and Development (UNCTAD) play an important role in harmonizing halal standards, facilitating sharia financing, and developing adaptive trade regulations. The results show that these institutions' interventions have increased halal product exports by up to 30%, expanded access to sharia microfinance, and created thousands of jobs in developing countries. However, differences in standards, limited local capacity, and inequality in access to technology remain significant challenges. Therefore, cross-country collaboration and strengthening national institutions are needed to create a cohesive and competitive global Sharia trading ecosystem. This study provides strategic recommendations to strengthen synergy between institutions and support the sustainability of sharia trading in a dynamic global economic landscape.
Co-Authors Andi Purwanto Farida, Lailatul Nur Kholis