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All Journal Jurnal Manajemen JURNAL EKSBIS International Journal of Economics Development Research (IJEDR) Ethical Lingua: Journal of Language Teaching and Literature JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Dedikasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Farida, Lailatul
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : JURNAL EKSBIS

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Influence Of Product Quality, Promotion0and Product Variations On Kanzler Product Purchase Decisions: The Influence Of Product Quality, Promotion And Product Variation On Kanzler Product Purchasing Decisions Fardiansyah, M. Fiqh; Farida, Lailatul
JURNAL EKBIS Vol 24 No 1 (2023): EKBIS (Jurnal Analisis, Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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This research was conducted with the aim of finding out the influence of product quality, promotion and product variety on purchasing decisions for PT Macroprima Pangutama (Cimory Group) Kanzler products, a study at UIN Maulana Malik Ibrahim Malang, using primary data with a proportional sampling method, thus containing 119 respondents. This research uses SPSS version 25. The research uses multiple linear regression analysis techniques. The results of the research show that there is a simultaneous influence on the variables Product Quality, Promotion and Product Variety which influence purchasing decisions.
The Influence Of Brand Image And Celebrity Endorsers On Purchase Intention Of Somethinc Skincare Products Via Instagram Social Media: The Influence Of Brand Image And Celebrity Endorser On Purchase Intention Of Something Skincare Products Through Instagram Social Media Kholishoh, Mawadlatul; Farida, Lailatul
JURNAL EKBIS Vol 24 No 1 (2023): EKBIS (Jurnal Analisis, Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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Abstract

The aim of this research is to measure and test the influence of brand image and celebrity endorsers on purchase intention. The research method uses a quantitative approach.The samples used were 120 samples taken using accidental sampling technique. Data collected through distributing online questionnaires to UIN Malang students. Data were analyzed using multiple linear regression with the help of SPSS 16.0 statistical software. The research results show that brand image has a partial effect on purchase intention, celebrity endorsers have a partial effect on purchase intention and brand image and celebrity endorsers together have a significant effect on purchase intention for Somethinc skincare products at the State Islamic University of Malang.
Co-Authors Ali Mansur, Sugeng Elga Romadhon, M Galuh Fardiansyah, M. Fiqh Hasan, Fitriyah Kholishoh, Mawadlatul Mustofa, Mu Rahmawati, Putri Adi Rasyid, Cynthia Nur Sri Andriani Ufairy, Mohammad Miqdad